6 Best Digital Products to Sell On Etsy – Original Research


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For this article, we did extensive research on what are the best digital products to sell on Etsy. We’ve compiled a list of the best-selling digital products on Etsy, their average revenue per month, average price point, and how many sales stores selling digital products make.

Key Takeaways

  • The best digital product to sell on Etsy is custom pet portraits, when revenue potential is the only metric.
  • Top stores selling custom pet portraits can make roughly $2,800 per month.
  • Whether the file is delivered digitally or as a physical print will affect the pricing, profit, and overall revenue.
  • If simplicity, ease of delivery, and scalability are considered, then digital planners are the best digital products to sell on Etsy.

Best digital products to sell on Etsy:

Product categoryTypical price range (Avg. Price)Typical 7-day sales (Avg. 7-day Sales)Avg. 30-day revenue
PNG files$0.96-$1.98 ($1.63)51-95 (76)$531
Fonts$0.85-$16.14 ($6)30-77 (42)$1,080
Digital stickers$1.98-$8.80 ($4.75)45-77 (52)$1,058
Custom Pet Portrait$9-$23.29 ($15.69)29-67 (42)$2,824
Canva Templates$1.25-$10.97 ($4.68) 31-67 (42)$842
Digital planner$3.99-$11.80 ($6.62)46-61 (51)$1,447
Data pulled (WK4/23) from the top 5 Etsy stores of each product category

PNG Files

There are a lot of stores selling individual sublimation PNG designs that t-shirt printing companies and businesses can use in their designs. If you are into digital art and have many designs with no background, it’s a perfect file to be sold on Etsy.

Best png files and designs to sell on Etsy:

  • Valentine’s Day
  • Easter
  • Christmas
  • Thanksgiving
  • St. Patrick’s Day
  • Halloween
  • New Year
  • Chinese New Year

Every year people celebrate different holidays, and many t-shirt printing businesses want new designs to print before the upcoming holidays. So if you want to sell Valentine’s Day designs, you better start selling the designs 12 weeks before the actual holiday.

While some other designs can also sell well, holiday designs are one of the best ways to start. If you want to sell digital art on Etsy (delivered as PNF files, PDF, or JPEG), the best-selling digital art on Etsy tends to be art that has a geometric, minimalistic, vintage, or boho-style vibe to it.

What tags to use on Etsy (for example, with Valentine’s Day):

  • digital download
  • valentines day png
  • valentines design
  • valentine sublimate
  • valentine love png
  • valentines day
  • love png design
  • valentine png
  • happy valentines day
  • love png


Handwritten fonts, wedding fonts, font bundles, script fonts, etc., sell extremely well on Etsy. There are many ways you can create fonts, either using Adobe Illustrator or using a free tool found online.

Some of the most popular ways to create fonts:

  • Adobe Illustrator – A vector graphics editor that includes font design tools
  • FontLab – A professional font editor that provides advanced tools for font creation
  • Glyphs – A Mac-only font design software
  • FontForge – A free and open-source font design software for Windows, Mac, and Linux

There are also online font generators and services that allow you to create custom fonts using templates, such as:

What tags to use on Etsy:

  • cursive font svg
  • cursive fonts svg
  • font bundle svg
  • script fonts wedding font svg
  • handwritten font svg
  • cursive alphabet svg
  • handwritten alphabet
  • font svg
  • fonts svg
  • alphabet svg
  • calligraphy font svg
  • canvas & surfaces
  • wedding alphabet svg

Digital Stickers

Combine icons/designs and some clever writing into digital stickers that can be used on GoodNotes or in another app like Notability.

GoodNotes is a note-taking app for Apple iPad and iPhone devices. It allows users to take handwritten notes, annotate PDF documents, and create digital notebooks using a stylus or their fingers.

People like to plan, take notes, and use digital stickers to remind them about important things.

What tags to use on Etsy:

  • goodnotes stickers
  • everyday life
  • icon
  • notability
  • digital stickers
  • coffee
  • work
  • school
  • workout
  • png
  • sticker
  • stickers

Canva Invite Template

Canva is an online graphic design platform that makes it easy for anyone to create beautiful designs. With Canva, you can create various design projects such as logos, templates, presentations, social media graphics, etc.

It has a drag-and-drop interface, a vast library of templates, and millions of stock images, icons, and fonts to choose from. The platform also offers a range of editing tools, including color correction, resizing, and cropping.

One of the best-selling templates on Etsy is different kinds of birthday, wedding, and party invitations.

What tags to use on Etsy (for example, with kids’ birthday cards):

  • girl/boy birthday
  • toddler party
  • birthday invitation
  • party invitations
  • party invitation
  • invitation
  • children’s birthday
  • boys birthday
  • girls birthday
  • kids invite
  • digital invitation
  • kids invitation

Digital Planner

Digital planners are essentially digital versions of traditional paper planners. They’re designed to help people organize and manage their daily tasks, appointments, and other events on digital devices like tablets or phones.

Some digital planners include interactive features such as the ability to add and edit tasks, set reminders, and track the progress of some specific thing. Digital planners also often come with a wide range of templates, stickers, and other design elements that customers can use to customize their planners and make them their own.

Popular types of digital planners:

  • Wedding
  • Sports
  • Finance
  • College
  • Mindfulness
  • Day, week, and month

What tags to use on Etsy:

  • digital planner
  • digital planners
  • daily planner
  • goodnotes planner
  • iPad pro
  • calendar
  • iPad calendar
  • weekly planner
  • monthly planner
  • digital calendar
  • “year, for example, 2023, 2024” calendar

Custom Pet Portrait

You can create custom pet portraits either by using some kind of art software (Adobe Photoshop, Clip Studio Paint, Procreate) or by creating them with AI art generators. You can send the digital file as a PNG to the customer or print it yourself and send the final product as a physical print.

The easiest way to scale and keep your business model simple is to send a download link to the customer. Creating a custom pet portrait requires a bit more manual work as it’s done on a customer basis, but then again, that’s also a reason to charge a bit more.

What tags to use on Etsy:

  • digital pet art
  • custom pet portrait
  • pet portrait custom
  • pet painting
  • pet birthday
  • pet present
  • custom pet
  • pet portrait
  • regal pet
  • regal pets


Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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