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Best Places To Promote Your Digital Products On

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In this article, we focus on where you can promote your digital products. Where to promote is a different thing than how to promote or even where to sell. We’ve listed the best sites to promote your digital products on, what kind of costs are associated, and what are the free ways you can promote your digital products.


Key Takeaways

  • To promote your digital product for free, you need to have a website, social media account, or promote on a marketplace.
  • To get the largest exposure for your digital products is to use paid advertising, using either Facebook or Google ads.
  • Etsy is the biggest marketplace where you can promote and sell your digital product.
  • Gumroad is the best free site to promote digital products.
  • If you want others to promote your products, then joining an affiliate marketing network like ShareASale is a good option.

Your Website

While having a website isn’t free (roughly $150 per year), it’s still one of the most affordable and effective ways to promote your digital product.

You can start promoting your digital products on your site by creating promotional images and banners (Canva is an excellent tool for this) to be placed on your website. You can also use unconventional ad sizes and don’t have to follow industry standards.

Ways to promote digital products on your website:

  • Offer valuable content for free (ebooks, whitepapers, case studies) and do a backend promo after
  • Create banners and ads and place them on your site
  • Add links to your content that point to your digital product
  • Create search engine-friendly content around your digital product
  • Hold holiday discounts
  • Have a high-converting sales page
  • Have clear and professional-looking branding across your site

If you get organic search traffic, then you might not need to do any paid advertising, email marketing, or even social media to sell your digital product. Make sure you have a high-converting sales page to get cold content readers to warm up and purchase from you.

Branding takes you a long way, as it will tell the visitor that you are a professional and that your digital products are high quality. On top of that, making your digital products look professional adds that final touch for promoting the products.

Social Media

Probably the most known and used way to promote digital products is through your social media accounts. Having product links in your profile or in your bio will take your followers to your sales page or even directly to the shopping cart.

To successfully sell through social media platforms, you must have a large following or a small group of true fans. The average lead-to-customer rate is 2.4%, according to Klipfolio. This means that to make $100 per day with a $50 digital product. You would need 2 customers per day. To get 2 customers per day, you would need to get 84 leads every single day to make that $100 per day.

Remember that those leads usually need to be warm to achieve that 2.4% conversion rate. To get a lead warm, they should know, like, and trust you.

Facebook And Instagram

You can promote your digital products for free on Facebook and Instagram, but if you want to speed up sales, use paid advertising. The usual route is to start with a $5 to $10 per day budget and grow the ad spend for the ads that perform the best.

Keep in mind that selling low-dollar-value products with ads in a competitive market like the U.S. might not be profitable. Optimizing your ads is crucial to make any gains, especially when promoting and selling digital products.

There’s a reason why small business owners sell four-figure online courses through ads. The cost to acquire a customer gets high, so your end product needs to be sold for a high value. Otherwise, the profit will diminish.

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Example of how to create Facebook ads

TikTok

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Dashboard of the TikTok Ads Manager

TikTok is another social media platform. While it might be slightly easier to grow a following on TikTok, you can also use ads on TikTok to get an audience for your digital product. Promoting on TikTok happens through their Ads Manager dashboard. The easiest way to get started is to create a TikTok account and create a business account for that.

YouTube

YouTube channel is one of the most effective ways to connect with your audience. Video is the best way to warm up leads to customers, as the person will see what type of person you are and if you could be someone they can trust. The like and know part of the warm-up is done by the video content you produce.

Adding product links to the description of your video and or mentioning your product in the video are a few ways you can promote your digital product. Another option is to use video ads. You can create YouTube Ads through your Google Ads account. Before doing YouTube ads, it’s worth reading how performance ads work and how brands successfully used YouTube for brand awareness.

Pinterest

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Pins are essentially bookmarks that people save to their boards. They can be video, image, or product (image source)

Pinterest is a great platform for digital product promotion with its 445M monthly active users. With its user-friendly interface, you can quickly create visually appealing boards and pin images of your digital products to attract potential customers. With Pinterest, you must remember to use the correct title, keywords, description, and tags to increase your reach and get more people interested in your digital products.

You can also use Pinterest to drive more traffic to your website or blog by creating pins that link to your content. This way, you can gain more exposure to the products you are trying to promote.

Pinterest is a visual search engine, so ensure your product images are on-brand and look as professional as possible. Best product mockups can be found from Placeit. You can also use Pinterest ads to further increase your reach.

Google And Bing

By using search engine optimization (SEO), you can get your digital product high up in the search rankings and increase your visibility. You can also use Google Ads or Bing Ads to promote your digital product to specific audiences.

The free method is, of course, building a website and creating content that ranks in the search results (SERPs). The other way is to use Google or Bing ads to drive traffic to your website and your digital product.

The key metrics to follow and keep in mind when doing paid advertising:

  • Click-through rate (CTR)
  • Cost per click (CPC)
  • Conversion rate
  • Return on ad spend (ROAS)
  • Impressions
  • Cost per acquisition (CPA)
  • Bounce rate
  • Quality Score
  • Click-to-conversion rate
  • Engagement Rate (ER)
  • View-through Rate (VTR)
  • Ad relevance score
  • Audience engagement rate (AER)
  • Ad recall rate

Marketplace

Listing and promoting your digital product on a marketplace is a good option when you don’t have a website or even social media following. With the right type of marketplace, like Etsy, Creative Market, and Envato Elements, you can get organic traffic to your shop and don’t need to use money for ads.

When choosing a marketplace, you need to ensure the site has a search bar and a lot of customers/visitors per month. Etsy is the biggest marketplace where you can promote and sell your digital product. Gumroad is the best free site to promote digital products. Skillshare and Udemy are the best free sites to promote online courses.

As all of these marketplaces get organic traffic, the promotion is done for you and not by you. If you can promote your digital products, it only adds up to the existing organic traffic. Etsy is one marketplace where you can use ads to boost the visibility of your digital product. Gumroad also has a built-in boost function that can get your digital product in front of customers without an extra charge.

List of marketplaces you can promote your digital product on:

Affiliate Marketing Networks

Affiliate marketing networks are websites that connect businesses (like your digital products business) with affiliates. Affiliates promote a company’s products (your digital product) or services and earn commissions for sales.

Imagine you have a friend who runs a fashion blog, and she loves a certain clothing brand. She could become an affiliate for that brand and earn a commission for every sale made through a special link on her blog. That link is provided by the affiliate marketing network, which tracks the sales and takes care of paying the commission.

Essentially by listing your brand and digital product to an affiliate marketing network platform, you can get “free” promotion for your products by giving a percentage of the sales to the affiliates who promoted your digital product through their network.

Popular affiliate marketing networks for promoting digital products:

Getting into some of these platforms might not be easy, and usually, there is a fee for being on their platform. Impact and their affiliate marketing program requires a demo session with its sales team. In contrast, ShareASale has a clear fixed pricing for merchants of $625 (setup fee) + $125 (minimum deposit for affiliate payments).

ShareASale might be the easiest platform to join as a new merchant/brand.

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Okuha

Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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