7 Best E-commerce Platforms To Sell Digital Products


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Key Takeaways

  • Skool has the lowest transaction fees among e-commerce platforms and handles VAT/sales tax for you.
  • Gumroad is the best free platform to sell digital products.
  • Podia is the most diversified platform for selling digital products such as digital art, eBooks, online courses, and general digital files like PDFs, etc., without breaking the bank with a monthly subscription.
  • Sellfy is more of an online store, whereas Podia is more of a platform. Sellfy resembles a lot of Shopify, except that you can host digital products on Sellfy, whereas in Shopify, you need a separate app to do that.
  • Payhip is best for international sellers as you don’t have to worry about EU VAT or UK taxes; they will collect and remit those for you. Payhip also enables you to set tax rates for individual countries. Payhip can be seen as a simple and easy option to sell digital products.
  • SendOwl is perfect for selling digital products through your website but hosting content on SendOwl. SendOwl also enables you to manage tax rates per country, but SendOwl does not collect and remit those for you as Payhip does.



Skool is a versatile community platform designed for creators, offering a blend of features such as selling online courses, subscription memberships, group funnels, coaching programs, masterminds, support forums, SaaS/product development collaboration, and influencer/fan communities.

It enables creators to unite people, collaborate on shared interests, monetize their communities, enhance client experiences, and foster deeper connections while facilitating various forms of interaction, learning, and engagement.

What makes Skool unique is its ability to offer lower transaction fees than Stripe. Skool charges 2.9% + 30c /transaction. This is cheaper than Stripe as Stripe charges an additional 1.5% for international cards and 0.5% for subscriptions. Skool is 2.9% flat for everything. Most people switching from Stripe to Skool will save 1-2%.

Another outstanding feature that Skool has, is that Skool handles VAT/sales tax compliance for you. You don’t need to register for VAT or do anything. All VAT/sales tax liability is on Skool, not you.

Payouts from Skool to you are VAT/sales tax exempt because Skool is a US company. When a customer is in the EU, Skool will automatically add VAT to the purchase price, capture it, and remit it to the government.


Skool costs $99/month and covers all features, functions, and everything (no hidden fees).

  • 1 group
  • All features
  • Unlimited courses
  • Unlimited members



Gumroad is a powerful and simple e-commerce platform that offers a variety of tools to sell digital products like books, courses, and memberships to your audience.

You can easily customize your storefront by setting up a store on their platform or embedding it onto your existing website. Gumroad also offers a range of payment integrations that let you accept payments in various currencies and provide discounts and subscription-based options to your customers.

They also provide tools like license keys and lightweight DRM to protect your work. Gumroad has a comprehensive platform that includes tools to help you get started, sell anything, and grow your audience.

You can use analytics to improve your products and messaging and easily import and export your followers and customers. Gumroad is perfect for anyone who wants to experiment quickly with new ideas and sell digital products to their audience without the hassle of managing a complicated store.

I’ve been a happy Gumroad seller for years already, and while the 10% Gumroad fee + 2.9% + 30¢ credit card fee they charge is a bit high, the platform is free to use, and their Discover feature can bring organic traffic to your store.


What Podia looks and feels like, a screenshot of Podia’s homepage

Podia is a platform for online course creators and digital product creators to sell their products and courses directly to their audience. It allows users to create and host online courses, memberships, and digital downloads on a customizable website. It also offers marketing and sales tools.

Podia Pricing And Plans

Podia’s pricing and plans

You can read more about pricing through Podia’s pricing page, as the prices might change from time to time. The FREE plan enables you to try out the platform and see if it’s for you, so it might be worth the try.

Generally, the pricing starts from a FREE plan and ends in the Earthquaker plan, which costs $166/month, and that is if you pay the annual subscription, the monthly plan is a bit expensive (17% more).

  • FREE
  • Mover: $33/month (when paid annually)
  • Shaker: $75/month (when paid annually)
  • Earthquaker: $166/month (when paid annually)

Main Features Of Podia

  • Online Courses: Create or upload your courses for online learning, then drip-sell or pre-sell them
  • Website Builder: Build a website with contact, product, and about pages
  • Digital Downloads: With digital downloads, you can publish any file and begin selling them right away
  • Memberships: Create an online community with tiers and packaged products using memberships
  • Webinars: You can use webinars to strengthen your community and sales
  • Email marketing: Distribute newsletters and drip-feed material to your customers
  • Messaging: Continually be available to your clients

Podia Integrations

Podia connects with hundreds of different tools in 4 main ways: native integrations, iFramely embeds, Zapier, and third-party. The following integrations are only a few of many:

  • MailChimp
  • ConvertKit
  • Aweber
  • Drip
  • ActiveCampaign
  • Stripe
  • PayPal
  • Google Analytics
  • HotJar
  • Zoom
  • Calendly
  • Facebook
  • Google Ads
  • Sumo
  • Deadline Funnel

You can read more about integrations through Podia’s website.


Sellfy homepage

Sellfy is an e-commerce platform that allows individuals and businesses to create and sell digital products, such as ebooks, music, software, and design templates, directly to customers through their online store. Sellfy offers customizable store templates, payment gateways, and marketing tools to help you easily create and manage your digital sales. Sellfy also provides analytics and tracking features and also the option to sell physical products.

Sellfy Pricing And Plans

Sellfy pricing and plans

Sellfy currently has only three different plans, and they are:

  • Starter: $19/month
  • Business: $49/month
  • Premium: $99/month

With every plan, you get the same features, but there’s a roof on how much you can earn with a certain plan. You also have to note that the pricing covers two full years, and opting for a yearly plan is a bit more expensive. Sellfy definitely isn’t the most affordable solution out there.



Payhip is an e-commerce platform that allows you to sell digital products such as ebooks, music, software, and art directly to your customers. It offers features like customizable sales pages, discount coupons, and the ability to offer products for free or on a pay-what-you-want basis (just like Gumroad). Payhip handles payment processing and also offers a variety of marketing tools. It is a simple and easy way for creators to sell their digital products online without needing a traditional website or online store.

Payhip Plans And Pricing


Payhip has a simple pricing and plan system:

  • FREE Forever (notice the transaction fee)
  • Plus: $29/month
  • Pro: $99/month

Payhip is very similar to Gumroad, except that Payhip is not a marketplace like Gumroad. Gumroad also covers taxes a bit more widely than Payhip, though Payhip does enable you to add tax information per country, so in that sense, worldwide sales are covered.

Main Features Of Payhip


With Payhip, you can sell various digital products as well as physical products, such as:

  • Digital downloads (PDF, eBook, art resources, art tutorials, digital planners, etc.)
  • Online courses
  • Coaching
  • Memberships
  • Physical Products

When you want to grow your business, Payhip gives you the following:

  • Store builder
  • Payments integration
  • VAT & Tax management
  • Marketing tools
  • Email marketing


SendOwl homepage, the look and feel of the website

SendOwl enables you to sell audiobooks, e-books, photographs, software, memberships, event tickets, online courses, and much more. Small and medium-sized businesses primarily use it as an alternative to larger e-commerce platforms such as Shopify or BigCommerce.

SendOwl Pricing And Plans

SendOwl pricing and plans

Similar to Payhip, SendOwl charges a 5% transaction fee per sale (the minimum fee per sale for the Free plan is 0.25 USD, and the minimum list price is 1.00 USD). With the Growth plan, you pay $19/month but no transaction fees (The growth plan includes 100 orders a month and 10GB of storage. After that, you will be charged 25 cents an order and 15 cents per GB of storage).

SendOwl’s Main Features

SendOwl has many features, and the list below is only a fraction of what they offer:

  • Multi-language & multi-currency support
  • PDF stamping
  • Limit the number of downloads
  • Video & audio streaming
  • Full product reports
  • Upsell analytics
  • Ability to manage taxes
  • 1-click upsells
  • Affiliate marketing
  • Custom branding
  • Email marketing integrations
  • Income analytics

Read more about SendOwls features at their website.


Shopify homepage

Shopify is an e-commerce platform that allows individuals and businesses to create online stores to sell either physical or digital products. It offers a variety of features and tools for managing inventory, processing payments, and tracking shipping and handling. Shopify also provides options for customizing the look and feel of the store, as well as integrations with various marketing and sales channels. Shopify does not work as a platform but as a gateway to make sales and then deliver the content through an app like SendOwl.

Shopify Plans For Digital Product Sellers

  • Shopify Starter: The starter plan is perfect when you just need to share a link to a product on social media, via email, SMS, WhatsApp, and other channels.
  • Basic Shopify: This plan is suitable for small businesses with few products and a limited budget. It includes everything in the Starter plan, plus more tools for managing products and orders, such as the ability to accept credit card payments and generate invoices.
  • Shopify: This plan is for businesses that are ready to scale up their online store. It includes all the features of the Basic plan, as well as advanced features such as abandoned cart recovery and professional reports.
  • Advanced Shopify: This plan is designed for high-volume businesses with large product inventories and complex shipping needs. It includes all the features of the Shopify plan, as well as additional tools for managing large product catalogs and advanced shipping options.
  • Shopify Plus: This plan is for enterprise-level businesses with high-volume sales and a need for advanced customization options. It includes all the features of the Advanced plan, as well as dedicated support and the ability to build custom integrations.
Shopify Starter Plan and Shopify Plus Plan

Prices were not included as they might change from time to time, but the range is $5/month to $2,000/month. You can learn more about Shopify pricing from this link.

Best Features Of Shopify And Why To Choose It

  • User-friendly interface: Shopify has a sleek and intuitive interface that makes it easy for you to navigate and manage your online store.
  • Wide range of customizable templates: Shopify offers various templates, allowing you to design a store that matches your brand and style.
  • Robust product management: Shopify allows you to easily manage and organize your products, including adding and editing product information, setting prices and inventory levels, and managing orders and shipments.
  • Advanced payment processing: Shopify integrates with various payment gateways, including PayPal, Stripe, and Apple Pay, to make it easy for you to accept customer payments.
  • Marketing and SEO tools: Shopify provides various marketing and SEO tools to help you promote your store and improve its search engine rankings.
  • Mobile compatibility: Shopify’s platform is fully mobile-responsive, so you can easily access and manage your store from any device.
  • Customer support: Shopify offers excellent customer support, including a comprehensive knowledge base, live chat, and email support, to help you with any questions or issues you may have.
  • Integration with social media: Shopify allows you to easily connect your store to your social media accounts, making it easy to promote your products and interact with customers.

Shopify Statistics

The main selling point of Shopify is its ease of use and extensive set of features for creating and managing your online store.

Shopify has roughly 2M+ users, according to Style Factory Productions, and the 2022 revenue was roughly $5.24B, according to Macro Trends. These statistics alone tell that Shopify is widely used and that the user base is strong.

List Of Other Noteworthy Solutions To Sell Digital Products On

FAQ Of Best Platform Digital Products

What Digital Products Can You Sell Online?

You can pretty much sell anything that comes to your mind that is digital, and you own the rights to, but here’s a small list to help you get started:

  • Brushes for Photoshop, Procreate, Clip Studio Paint, or any other art software
  • LUTs (Lookup Tables)
  • Songs, Music, Tracks
  • Sound effects (SFX)
  • Lightroom presets
  • Photoshop templates
  • Online courses
  • Digital art
  • AI art
  • Stock media (audio, photo, video)
  • Animations
  • ebooks
  • Wallpapers
  • Infographics
  • Fonts
  • Graphic design assets
  • Video games
  • Browser extensions
  • WordPress themes and plugins
  • Apps
  • NFTs

If you want to find what are the best digital products to sell, check the article: “Best Digital Products To Sell Online.”

Where Can I Sell Digital Products

You can sell digital products on marketplaces (Etsy, Gumroad), platforms (Podia, Payhip), or through your website (WordPress, Squarespace).

What Is The Best Website For Selling Digital Products?

Etsy buyers and sellers statistics show the potential of the marketplace, with almost 100M active buyers.

The best website for selling digital products is Etsy. Etsy is an online marketplace that allows people to buy and sell handmade, vintage, digital products and unique goods. It was founded in 2005 and has since become a popular destination for shoppers looking for unique and one-of-a-kind items. Etsy sellers are primarily small business owners who create and sell their own products. The platform is known for its focus on sustainability and support for independent artists and makers. Etsy has at least 7.5M active sellers, and the revenue Etsy generated in 2022 (ending September) was around $2.5B, according to Macro Trends.



Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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