Best-Selling Digital Art On Etsy – New Research

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For this article, I did some extensive research on what is the best-selling digital art on Etsy and how to best monetize your digital creations on Etsy. Keep on reading!


Key Takeaways

  • Best-selling art themes on Etsy are geometric, minimalistic, boho style, and vintage.
  • Mimic what type of digital art the top-selling digital art shops on Etsy are selling.
  • Understand what type of audience Etsy has.
  • Etsy had over 96M active buyers in 2021, a growth of over 17% compared to 2020.

What Type of Digital Art Sells Best On Etsy

Just typing “art” into Etsy’s search bar will bring over 22,000,000 search results. The top search results show that geometric, minimalistic, boho style and vintage are the main types that populate the search results.

The results that are on top of the list show what people are most interested in. While some of the offerings on Etsy are custom-made or printed and shipped, there’s no reason why you couldn’t create digital art (printable or printed and shipped) following the top themes that are recurring in Etsy.

Digital art ideas for selling on Etsy:

  • City maps
  • AI art
  • Decorations
  • Geometric art
  • Boho style art
  • Vintage art
  • Pet portraits
  • Photographs
  • Digital art (2d digital paintings, 3d models, etc.)
  • Wrapping paper patterns
  • Party decorations
  • Family portraits
  • Greeting cards
  • Motivational quotes
  • Abstract Art
  • Art Deco
  • Watercolour painting
  • Custom digital art
    • Custom pet portraits
    • Custom faceless photo
    • Wedding art

Best Etsy Shops to Use As Inspiration For Digital Art Products

While there are plenty of shops that sell printable digital art to use as inspiration for your next digital art product, you should instead focus on the best art shops on Etsy.

This way, you are learning from the best of the best and focusing on creating digital art products that rival what is sold as either custom-made or printed and shipped models.

Best art shops to take inspiration from:

Shop NameSalesListings
ArtCult95,000+1,190+
bottlecapmania29,000+250+
vintagebyme169,000+2,170+
byJLeeLoo44,000+1,500+
calicocollage111,000+880+
MossAndTwigPaperCo83,000+1,800+
chocolaterabbit50,000+400+
LAPrintables60,000+2,900+
Graphique180,000+1,500+
A table listing the best art shops to take inspiration for digital art products to be sold on Etsy.

One thing to notice from the shops is that plenty of them are selling AI art. As AI can produce amazing and imaginative images without a cost, it’s only natural to see Etsy being flooded with AI art nowadays.

The key to getting sales is to create better digital art or AI art, niche down on a specific audience, or cover a topic/theme as completely as possible.

There are plenty of free AI art generators, so it’s only a matter of taste which one you would like to use. If you opt to go the traditional handmade digital art route, then you should focus on bringing the aspect of handmade when selling your digital art products.

Understanding the Etsy Audience

One of the keys to success on Etsy is understanding the platform’s audience. The typical Etsy buyer is someone who values unique, handmade, and personalized items. Etsy customers are often willing to pay a premium for products that are not mass-produced and have a personal touch.

In simple terms, something you don’t find on Amazon.com.

According to Etsy’s own data, most Etsy buyers are women, and most are between the ages of 18 and 34. However, Etsy’s customer base is diverse, and the platform attracts buyers from all walks of life.

Another important factor to consider when selling digital art on Etsy is the pricing. While Etsy buyers are often willing to pay a premium for unique items, they are also price-sensitive.

Benefits of Selling Digital Art On Etsy

etsy-revenue-growth-active-sellers
Etsy’s revenue growth, active buyers and sellers. Data extracted from Etsy’s 2022 Proxy Statement.

Looking solely at the stats that Etsy reported on its 2022 proxy statement, the company is on a significant uptrend in terms of business KPI (key performance indicators).

Relevant Etsy statistics for sellers on Etsy:

  • Active buyers 96.3M, a growth of 17.6% compared to 2020
  • Revenue $2.3B (2021), a growth of 35.0% compared to 2020

These numbers already give you an idea that there’s money to be made on Etsy. Etsy is a growing marketplace that has carved a market share for itself.

The biggest benefit of selling on Etsy is the large audience it has. If you are just getting started with digital art and don’t have a following online, Etsy has it for you.

Etsy is a marketplace like Amazon, and you can even think of Etsy as a search engine. People come to the marketplace to find unique digital art among other items, and the only thing you need to make sure is to have Etsy SEO in check.

Etsy SEO quick tips:

  • Clearly describe in the title what the product is and what it is all about.
  • Add a clear product description. If it’s a digital download, make it clear at the beginning of the description.
    • Add file delivery method (if digital download)
    • Physical/digital dimensions and sizes
    • Format of the file (if digital download)
  • Add relevant tags to the listing.
  • Use paid SEO and Etsy research tools like Sale Samurai to get an edge in the marketplace.

How to Succeed With Digital Art On Etsy

One of the best ways to succeed with digital art and especially scale your business is to sell printables on Etsy.

A lot of the top-selling digital art stores on Etsy sell digital downloads (printable art). You can easily deliver printables through Google Drive link or through Dropbox. All you need to do is sell the item and send the customer a download link to the file.

What’s left is to scale the business either with ads, creating more listings or by differenting your offering from what is already available in the market.

Best ways to succeed in Etsy selling digital art:

  • Create high-quality, unique, and memorable art that is aligned with the trending themes on Etsy.
  • Optimize your listings with good Etsy SEO. Use paid Etsy tools like Alura, Marmalead, EtsyHunt, Sale Samurai, etc., for even further listing optimization and market research.
  • Use Etsy Ads to bring in the initial sales and customer reviews. You can even have your friend or family buy an item from you to get that initial customer review and sale for the shop.
  • Price your digital art according to the average market price or maybe even higher (otherwise, it’s just a race to the bottom).
  • Provide excellent customer support, and promote your products on social media, on your own blog, or in any other way imaginable.
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Okuha

Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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