Best-Selling Printables On Etsy – New Research


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From digital art to AI-generated designs, there are many opportunities for creative entrepreneurs looking to sell their work as printable products.

For this blog post, I made extensive research with paid Etsy market research tools to find the best-selling printable. Keep on reading!

Key Takeaways

  • The best-selling printable on Etsy is printable art.
  • You can make $1,268 per month on average with printable art.
  • If you opt to sell digital products such as digital planners, the revenue potential triples to $3,536 per month.

Best-Selling Printables On Etsy

The below list was researched using EtsyHunt (a highly affordable Etsy research tool). From the below table, you can find the printable type, 7-day sales (average of 5 top-selling stores), and the average revenue that the top 5 stores make in 7 days.

Printable Type7-day sales (the average of 5 top storesAverage 7-day revenueAverage Price pointAvg. 30-day sales
Printable wall art40$250$6.25$1,071
Printable art49$296$6$1,268
Printable stickers19$70$3.70$300
Printable coloring book10$61$6.10$261
Printable wedding planner22$227$10.30$972
Printable calendar26$57$2.20$244
Printable planner38$83$2.20$356
Printable invitation28$182$6.40$780
Digital planner55$825$15$3,536
Table showcasing the top-selling printables on Etsy, the average revenue for 7 days, and the average sales volume for the top 5 Etsy shops.

From the above table, you can see that printable art is the highest-selling printable on Etsy. The data was gathered from W1/2023, and while it might fluctuate a little per month, the average values give you an idea of how much money you can make selling printables on Etsy. You can also see the digital planner being listed, and this is there to only showcase the difference in sales potential while it’s not printable but still a digital file that you are selling.

What should also be noted is that printable art and printable wall art are closely tied together, but because printable art is more searched than wall art, then naturally, it sells a bit more.

What Are Printables?

Printables are digital products designed to be printed on paper or other materials for various uses. Printables come in many forms, such as art prints, planners, coloring books, calendars, checklists, greeting cards, gift tags, and more.

Printables are an excellent way to add value to your online business or shop by offering customers something tangible they can purchase and use immediately.

Most Popular Types Of Printables

Printable art and printable wall art

Printable art are usually digital art files (PDF, PNG, JPEG) that can be downloaded and printed by the user. These files can be printed on a variety of media, including paper, canvas, fabric, and other materials. Art can be of any style or subject matter and can be used for decorating homes, offices, or other spaces. Some examples of printable art include photographs, drawings, illustrations, and graphic designs.

Printable stickers

A printable sticker is a type of adhesive label that can be printed on a home or office printer. These stickers are usually made of thin, paper-like material and have a sticky backing that allows them to be placed on various surfaces. They are often used for labeling, labeling products or containers, and creating custom designs or logos.

Printable calendar

A printable calendar is a type of calendar that can be printed out on paper, usually in the size of A4 (297x210mm, 11.69×8.27 inches) or A3 (the size that the typical home printer can print out). It typically includes a grid layout with the days of the month listed vertically and the weeks horizontally. The calendar can include important dates, holidays, and other notable events. Printable calendars are often used as a physical reference for scheduling and planning and can be customized with personal information such as appointments and reminders. They are useful for individuals, businesses, and organizations to organize their schedules and keep track of important dates.

Printable coloring book

A printable coloring book is a digital book that can be downloaded and printed out on paper (usually A5 or A4 size). It typically consists of a collection of coloring pages featuring various designs or illustrations, which can be colored using a variety of mediums, such as crayons, markers, or colored pencils. Printable coloring books are often used for relaxation and creative expression and can be enjoyed by people of all ages. They are also a convenient and cost-effective alternative to traditional coloring books, as they do not require purchasing physical copies and can be printed out as needed. Coloring book themes can vary from adult to season, like Christmas and Halloween, for example.

Printable planners

A printable planner is an organizing tool that can be printed out to plan and schedule tasks, appointments, and events. It typically includes a calendar, to-do lists, and space for notes and other important information. They are a useful tool for people who prefer a more hands-on approach to organization and time management and can be an effective way to stay organized and on top of tasks and appointments. A printable planner theme can be health, finance, todo, manifestation, mindset, business, etc.

Tips For Creating Successful Printable

  • Do market research (trends, niche, products).
    • Google Trends
    • Google keyword planner
    • Premium Etsy market research tools like Sale Samurai (professional Etsy store owners use these tools)
  • Research competitors (offering, customer reviews, price point, branding).
    • Learn from the top 5-10 stores and use them as your inspiration
    • How many listings
    • How many sales
    • Product descriptions, titles
    • Design trends, mockups being used
  • Create high-quality mockups and graphics for you printable (best ones from Creative Market and PlaceIt).
  • Write a clear product title and description, and explain clearly what the customer gets when they buy from you.
  • Focus on one product category.
  • Promote and market your product (Etsy ads, Google ads, Etsy SEO).

Best Ways To Sell Printables On Etsy

Use Etsy SEO Strategies To Increase Visibility

Search engine optimization (SEO) is essential when it comes to selling printables on Etsy. Using clear and relevant keywords in product titles, descriptions, tags, and images helps customers find your shop. Creating backlinks from other websites or blogs also increases visibility and drives more traffic to your store.

Leverage Social Media Platforms

Social media platforms such as Instagram and Pinterest are powerful tools for promoting printable products on Etsy. Pinterest and Instagram are both visual platforms, and Pinterest is even more so as it’s a visual search engine.

Posting regularly with high-quality visuals (product images, designs, etc.) of your products is key for reaching new audiences and customers. You should also use hashtags related to your niche so that people searching those topics sees your content.

Use Paid Advertising

Your goal is to get sales, and sales come when you get your products to the first page. Etsy ads, Google ads, and even Facebook ads can help you reach an audience that would otherwise be difficult to reach. Etsy SEO will take you far, but sales and reviews will take you even farther.

Sales signal to the potential buyer that someone has bought from you, and the reviews signal that the ones who bought from you liked your product. Sometimes getting sales and reviews require some capital from your end.

List A Lot Of Designs And Products On Etsy

The more products, designs, and listing you have on Etsy, the better your chances of selling your product. Do competition research and see how many listing the top/best sellers on Etsy have and aim for something similar number.

Focus On Only One Niche

Remember to focus on only one niche and product category with your Etsy store. Expanding to different categories can hurt your Etsy SEO and confuse the customer about what your store is all about. Having one product category and having a product portfolio focused on one specific niche is a good approach to have.

FAQs For Best-Selling Printables On Etsy

Do printables sell well on Etsy?

Yes, printables do sell well on Etsy. The research done for this article shows that you can make roughly $244-$1,268 / month selling printables on Etsy. If you expand your offering to digital products and sell them on Etsy, you can make roughly $3,500+ / month. All this information is based on research, and your results can be different. You also need to count on the fact that these values are from the top 5 best sellers on Etsy.

What are the best printables to sell?

The best printable to sell, based on the research done for this article, is printable art. The second highest-earning product category or product type is printable wall art. Printable wedding planner holds the number three spot. The values are derived from EtsyHunt and are based on products sold on Etsy.

Is it profitable to sell digital downloads on Etsy?

Yes, it is profitable to sell digital downloads on Etsy. Research done for this article shows that by selling digital planners, you can make roughly $3,500 per month. Results vary, and you must remember that this is an average of what the top 5 best sellers on Etsy are earning.

How much should you charge for printables?

This depends on the niche you are in. The research made for this article shows that the average price point for printables is $2.20-$10.30 per printable.



Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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