okuha-logo-small-white

9 Best Things to Sell on Etsy – Best Money-Making Products

best-things-to-sell-on-etsy-feature-image

If you click on a link and make a purchase, I may receive a small commission. As an Amazon affiliate partner, I may earn from qualifying purchases.
Read our disclosure.

Digital Printables

Digital printables are templates you can make on your computer (or online with Canva) and publish on Etsy for a price. Once a customer buys it, they get the file to download directly at home.

This item requires creativity to get the best results, as the printables can be anything from art and posters to notebooks and schedulers. It’s also convenient for both parties since turnaround times are instant, and you don’t need to worry about delivery, shipping, or physical production.

canva-digital-printables-getting-started
Canva offers many templates you can start with to create your own digital printable.

Moreover, digital printables are infinitely reproducible—you only need to make them once. Then, assuming you’ve marketed yourself correctly on Etsy, post it on your shop and let the cash flow in.

Aside from marketing, the challenge here is creating better designs than your competitors. It can often feel like a saturated market with so many talented artists and designers, so I recommend you create something that stands out.

Check out:

How to sell printables on Etsy

Best-selling printables on Etsy

How to make your digital products look professional

Insights

Here are some examples of the most successful shops in this category and their total sales as of writing:

Average price point per item:

Simpler items like invitation letters and posters can go between $2 and $6, while more practical things like calendars, schedulers, and guides often sell between $10 and $20.

Stickers

stickers-etsy-example-v3
With AI art generators, you can create stickers easily and fast.

Stickers are a fan favorite among many buyers since they’re relatively cheap and can decorate anything really well: a laptop, wall, fridge, or phone case, among others.

As a seller, you must invest in a decent printer and sticker paper. Once you have those, stickers are quite inexpensive to produce and can have a good return on investment.

You can also partner with established sticker makers such as Printify or Printful and do the marketing instead if the latter is more your thing.

As for sticker designs, you have many options, such as:

  • Getting creative and making your own designs (many are already using AI art generators to generate sticker designs).
  • Making stickers out of popular icons (within the copyright limits), such as Marvel or other well-known media.
  • Offering custom stickers, such as names or brand logos for companies.

Insights

Here are some examples of the most successful shops in this category and their total sales as of writing:

Average price point per item:

A single custom vinyl sticker typically sells for $2 to $4. Meanwhile, bulk sticker rolls, which usually have 100-150 identical stickers, go for $10 to $15 on average.

Wall Art

wall-art-mockup-for-etsy-placeit
wall-art-mockup-for-etsy-placeit-example-2

When I say wall art, I’m referring to physical art that you’ll make, put in a frame, offer on Etsy, then deliver to the buyer (you can also use print-on-demand services like Printify and Printful) rather than printables that your customers can print themselves. This is the preferred route of many buyers who don’t want to bother with printing and framing.

There are little to no limits to the kind of wall art you can or can’t sell on Etsy. If you’re into crochet, embroidery, or similar crafts, you can sew up an abstract art piece, get a nice polygonal frame, and put it on the market.

Unsurprisingly, more complex art pieces can sell for much more. For example, if you’re a talented oil painter, you can channel your inner Bob Ross on the canvas, put it in a nice frame, and offer it for a hefty sum.

Check out: Placeit for professional product mockups for your product images.

Insights

Here are some examples of the most successful shops in this category and their total sales as of writing:

Average price point per item:

Prices vary greatly in this category. While simpler embroidery or printed wall art can go for $10 to $30, more complex pieces, such as oil paintings, often sell for hundreds of dollars.

Party Decorations

Who doesn’t want to enliven their party with cute decorations? The popularity of party decor on Etsy shows how viable the field is. The creativity of decor makers is endless, yet it leaves plenty of room for new and innovative artists.

Cake toppers seem to be particularly popular on Etsy, with various options from custom portraits or names to famous media figures and characters. 

But it’s not just about toppers; you can get creative here. Consider what makes a party more distinct, whether custom confetti, colorful shot glasses, or cute banners.

Insights

Here are some examples of the most successful shops in this category and their total sales as of writing:

Average price point per item:

Cake toppers, which are a popular party decoration on Etsy, go for around $12 to $15. Other types of cake toppers can be a bit cheaper, though. For instance, edible toppers are around $5. Other bigger party items, such as custom guest books, often sell for $50 or more.

Jewelry, Accessories, and Crafts

custom-jewelry-etsy-example
Custom jewelry for birthdays and special occasions. Image credits.

Jewelry and accessories are some of the biggest categories on Etsy. Customers’ demand is neverending, as these items always sell quickly.

You don’t need to be a professional jeweler or artisan to find success here, either. As long as your products are attractive, reasonably priced, and well-marketed, you should get a nice start.

Examples of things you could make include necklaces (which are hugely popular), bracelets, earrings, anklets, tote bags, and hats.

Insights

Here are some examples of the most successful shops in this category and their total sales as of writing:

Average price point per item:

Small accessories, such as necklaces, bracelets, and anklets, sell for $15 to $50, though ones that are made with gold or other fine elements can obviously sell for much more. Meanwhile, custom craft jewelry can often sell for under $10.

Wedding Products

wedding-custom-products-etsy
Custom decorative items for weddings. Image credits.

Wedding products combine the two previous categories (party decorations and jewelry) and take them to the next level. Of course, every couple wants the perfect setting for their special night, so think of what that entails and offer a creative (custom or pre-made) solution.

Custom guest books, invitation kits, two-name cake toppers, hair pins, and veils are some of the smaller items that find regular success on Etsy.

If you’re looking to sell more complicated items, you can look into making dresses, gowns, or even suits.

Insights

Here are some examples of the most successful shops in this category and their total sales as of writing:

Average price point per item:

Men’s wedding rings go for $50 to 150 on average. On the other hand, minor items like custom-printed utilities and guest books sell for $20 to $30.

Beauty, Bath, & Skincare Products

Beauty, bath, and skincare products have a massive market with many established brands. You might think there isn’t much demand for them on Etsy, but you’d be mistaken.

People love custom-made stuff and often want to try new products to see if they go well with their skin type, hair, or else. In addition, many people are abandoning big brands in favor of smaller creators that offer the same quality.

Some of the things you could sell in this category include:

  • Beauty: Makeup, hair conditioner, body lotion.
  • Bath: Steamers, bath bombs, salts, candles.
  • Skincare: Facial creams, moisturizers, collagen supplements.

Insights

Here are some examples of the most successful shops in this category and their total sales as of writing:

Average price point per item:

Beauty and bath products often sell for around $15 to $50 per bottle, though the price can change a lot based on the size of the bottle and the kind of product. For example, a monthly supply of collagen can sell for $100.

Vintage Items

Vintage, antique, and old items are also popular on Etsy. Whether you’ve dug up an old football game poster from your granddad’s cabinet or found a box of old coins lying around, you could profit from them.

Show the story around the vintage item you’re selling for the best results. For example, if it’s a shirt worn by a famous sports player during a match, mention the game they wore it in and how they played.

Insights

Here are some examples of the most successful shops in this category and their total sales as of the time of writing:

Average price point per item:

Small vintage or antique items, such as old pendants or watch faces, can sell for $2 to $5, while vintage decor items are a little pricier at $10 to $20. You can also sell valuable vintage items, such as old computers, coins, or rare posters, for hundreds of dollars.

Custom Products and Gifts

custom-art-products-and-gifts-etsy
You can also use AI art generators to transform an image into a painting with a push of a button (sample image created with Lexica). Original image credits.

Lastly, you can get your creative juices flowing through your passion and make some cash on the side by selling custom products for your customers. Whether it’s handmade stone mugs, crafty keyrings, custom leather wallets, or pet portraits, you’ll find something to match your hobby on Etsy.

Insights

Here are some examples of the most successful shops in this category and their total sales as of writing:

Average price point per item:

Custom products typically sell around the same average as their main categories, if not a little higher. For example, a set of custom stone-made mugs can sell for $200, while a custom leather keyring will hover around $20.

Feature image credits.

Search
artist-profile-picture-avatar

Okuha

Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

More Posts

Contact and Feedback

Thank You!

Thank you for visiting the page! If you want to build your next creative product business, I suggest you check out Kittl!