Best Ways To Sell Digital Art Online


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Whether you’re an experienced artist or just starting out in this field, learning how to market your artwork effectively will help maximize its potential. In this blog post, we’ll look at some of the most popular options for selling digital art online – from setting up shop on your own website through custom commissions – so that you can determine what works best for you!

Sell Digital Art on Your Own Website

Setting Up Your Website

Creating your own website is the first step to selling digital art online through your own website. You will need to choose a domain name (Namecheap), web hosting service (Bluehost, Siteground), and content management system (CMS) that works best for you. WordPress is one of the most popular CMSs available, and it offers many themes specifically designed for artists who want to showcase their work online.

Another great option besides WordPress is Squarespace, as they offer affordable plans for all kinds of needs. So if you feel like you are not that tech savvy (even though WordPress truly isn’t that techie option), Squarespace is easy to get started with.

WordPress offers a bit more customization options than Squarespace, and WordPress is still, in 2022, the most used CMS online. Roughly 42.9% of all websites online are built with WordPress, and the reason is that it’s the most customizable platform available.

Promoting Your Digital Art

Once your website is set up, you’ll need to promote your artwork to get noticed by potential customers. This can be done through SEO optimization, social media marketing, email campaigns, or paid advertising on platforms such as Google Ads or Facebook Ads.

Also, consider creating an artist profile page on sites like Artstation, Behance, or Pixiv, for example, with information about yourself and links back to your website.

When you build your own website, you need to bring traffic to your business, and there’s no way around it. If you opt to sell on established marketplaces, then you are competing against everyone else, so whatever path you take, there are always pros and cons to each of them.

Pricing Strategies For Digital Art

When pricing your digital artwork, it’s important to take into account factors such as:

  • Delivery format (downloadable digital file vs. printed and mailed)
  • Possible discounts and profit after discounts
  • Bundling files and products together
  • Possible shipping fees, if delivering merchandise
  • Taxes

Having your own website, you will need a payment processing solution that allows customers to purchase directly from your website without having them leave the site during the checkout process. This helps ensure customer satisfaction and consistent branding and increases conversion rates overall.

Popular options include PayPal Payments Pro, which integrates with major eCommerce platforms like Shopify and WooCommerce, and Stripe, which offers secure payments via credit cards.

Having a website of your own is the best way to sell digital art online, as it allows you to showcase your work, control pricing and profits, and create a brand around your digital art and expertise in the field.

Key Takeaways

  • You need WordPress or an equivalent like Squarespace
  • You must build traffic sources (SEO/blogging, ads, social media, etc.)
  • You can build a brand around your digital products

Sell Digital Art On Online Marketplaces

Selling digital art on online marketplaces (Etsy, Redbubble, Gumroad, Artstation) can be a great way to reach potential customers and increase sales. When selling on an online marketplace, it is important to choose the right one for your artwork and art style (Pixiv (Fanbox) and Behance (Commissions) can be great for anime art, while Artstation’s marketplace can be great for concept artists.

Consider factors such as fees, commission rates, customer base, and visibility of products and services offered by the platform.

Creating a professional artist profile is essential when selling digital art online. Ensure you provide detailed information about yourself and showcase your best artwork to attract potential buyers.

Include high-quality (don’t have to be high-resolution, to prevent art theft) images of your artwork so that customers can get a better idea of what they are buying before making their purchase decision.


Uploading and listing your artwork is another key step when selling digital art on online marketplaces. It’s important that all relevant information regarding each piece of artwork is included in the product description, such as size/resolution, software used (if needed, for example, when selling art tutorials), etc.

Make sure you use keywords related to your niche so that people searching for specific types of artwork can find yours easily from the marketplace you’ve chosen.

Pricing strategies for digital art on marketplaces should also be considered carefully before listing any items for sale. Marketplaces have their own fees, and marketplaces like Redbubble take their own cut before you get yours, so take all of these factors into consideration when pricing your digital art products, whether merchandise or digital art resources.

Determine how much profit you would like from each item sold before setting prices accordingly.

When you are selling digital art in various marketplaces, what should be noted is that branding might be hard to do. While you can brand your products, you are still one of many who are selling a lot of digital art (even AI art) on the marketplace, so you are competing against thousands of sellers right out of the gate.

Key Takeaways

  • Limited branding as you are selling under a brand like Etsy
  • Limited store customization
  • Limited access to customer data
  • Extra fees applied by the platform
  • Ease of setting up the shop
  • Fierce competition as you are against everyone else in the marketplace
  • It can be pretty stress-free as you do not take care of customer orders and file delivery

Sell Digital Art Through Social Media

Setting Up A Professional Artist Profile

Creating an attractive artist profile page that showcases your artwork is essential when selling digital art online. When you create posts online, make sure to showcase the best works possible, and if you want, you can also describe what the artwork is all about, how it came to be and why it’s important to you.

You can also provide contact information or even mention a Patreon page to get some supporters behind your art career. People might also have questions about your art, so the comment section and contact information might be handy at the beginning.

Promoting Your Work Through Social Media Posts And Ads

Once you’ve created a professional profile page, it’s time to start promoting your artwork! Utilize features such as stories, reels, or live streams where possible to showcase new pieces of artwork or give viewers behind-the-scenes looks at how you create them.

You may also want to consider running targeted ads to reach more people who might be interested in buying from you. Etsy ads, Instagram ads, and Facebook ads are all there for you to experiment with and use if you feel the ROI is worth it.

Connecting With Potential Customers

It’s important not only to post content but also to interact with other users on the platform by responding promptly when someone comments on one of your posts or messages you directly about purchasing something from you.

This will help build relationships with potential customers, which could lead them to return again in the future for more purchases! Nurturing that know, like, and trust will take your digital art online business in the right direction.

Key Takeaways

  • Create professional-looking art profiles
  • Make every post count
  • Use ads to reach your target audience
  • Comment, engage, and react to posts from other artists and build that know, like, and trust relationship

Sell Physical Prints Of Your Digital Artwork

Artwork by Loish

If you’re a digital artist looking to sell physical prints of your artwork, the first step is finding the right printing service provider. Printing services like Redbubble, Inprnt, and Society6 are only a few that can help you get digital art into print format.

You want to ensure that they can produce high-quality prints with accurate colors and sharp details. It’s also important to research their turnaround time, customer service policies, refund policy, quality guidelines, and pricing structure before making a decision.

Another option is to print locally and send it by yourself to the customer (however, scaling your business is harder this way).

Regarding packaging and shipping options for physical prints of your digital art, there are several factors to consider. Depending on what type of print you’re selling (e.g., canvas or paper), you may need different types of protective packaging materials, such as bubble wrap or cardboard boxes. This is if you opt to print the digital art by yourself or through a local printing service provider.

You should research different shipping options and determine which one offers the best rates for delivery times that meet your customers’ needs.

When setting up a shop online to sell (check the ‘selling through your own website’ section of this post) physical prints of your digital artwork, it is important to establish pricing strategies that are attractive yet profitable.

Consider offering discounts on bulk orders or providing free shipping over certain amounts spent. Physical prints of digital artwork are a great way to expand your reach and increase sales.

Sell Digital Art Through Commissions

You can also sell digital art by taking in commissions. The usual route is that a potential customer sees your artwork online, decides to contact you, and commissions you to do some artwork for them (company, business, influencer, YouTube channel) or for him/her (individual, person, fan).

What is important is that you have clear guidelines on how you do commissions and at what prices. You need to calculate how much time you roughly spend on artwork and if it’s profitable for you to take on commissions that pay you $50/artwork or $50/hour. There’s a massive difference there.

Artwork can take anything from 1 hour to 40+ hours; by using the above values, you would either get $50 or $2,000. Evaluate how much time you have at your disposal and what project size is in question. Sometimes you might get requests where you would need to create ten manga pages for a car brand. Another one could be background art for a YouTube video, and some companies could need an NFT art collection.

The above examples can range from $1,000 to $30,000/project. You must consider whether you want your art to be associated with certain brands, businesses, or individuals. While the money might be good, are the businesses or brands aligned with what you value and present or would like to be known for?

FAQs For Best Way To Sell Digital Art Online

What Is The Best Website To Sell Digital Art?

The best website to sell digital art is Etsy. With over 96 million active buyers and $2.3B annual revenue, it’s the world’s largest online marketplace for handmade and digital art goods. It provides a platform for creative people to showcase their artwork and reach potential customers from around the globe.

Artists can easily set up an account, list products, manage orders, and receive payments securely. Etsy offers helpful tools such as analytics and marketing features to help artists increase visibility and promote their work more effectively.

You can sell digital art as a downloadable digital file or as printable wall art if physical printing isn’t your thing. Etsy is an amazing place to sell digital art in various product forms.

Does Digital Art Sell Well?

Yes, digital art can sell well. It is becoming increasingly popular as more people discover the potential of creating and selling their own digital artwork online. There are plenty of customers looking to buy printable wall art, TV frame art, and party invitations through different marketplaces like Etsy.

Suppose you are an artist looking to sell digital art. In that case, you need to consider all the applications of how digital art can be used to create different products, whether digital or physical.

How Do I Sell My Digital Art In 2023?

Here’s a list of different ways to sell digital art in 2023:

  • Sell digital art printed on different print-on-demand products
  • Sell downloadable digital files (PSD, PNG)
  • Take on commissions
  • Create content online and promote your digital art
  • Set up a Patreon page
  • Create art resources for marketplaces like Creative Market and Envato Elements
  • Use ads to promote your digital art
  • Sell through marketplaces like Etsy, Artstation, and Gumroad
  • Do market research to understand how the digital art market works

Can You Make Money Selling Digital Art?

Yes, you can make plenty of money selling digital art. You need to be conscious of how the digital art market works, select a niche and double down on what is working and ditch what is not working for your online art business.



Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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