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Does Wall Art Sell Well? Here’s What You Need to Know

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Wall art is an excellent way to add beauty, art, and personality to any room in your house, but is there still a market for wall art? From digital products to AI-generated artworks – creating unique pieces of wall art isn’t just about artistic expression anymore; it also requires understanding what customers want. In this blog post, we uncover whether wall art is something that still sells or whether there is a better alternative.


Key Takeaways

  • The top-selling product in the wall art category is wood wall art, with a monthly revenue potential of $9,234.
  • Wall art is used as a search keyword but also as a product title, and it has the second-highest sale potential with an average monthly revenue of $7,500.
  • Framed prints are the third highest-selling wall art category, with an average monthly revenue of $6,887.
  • Etsy, Redbubble, and Society6 are the biggest wall art marketplaces online.

Wall Art Marketplaces

There are plenty of sites that sell wall art daily, and some of the biggest ones are Redbubble, Society6, and Etsy. Let’s take a closer look:

Society6

Society6 is an online marketplace that sells a wide variety of different wall art (art prints, canvas prints, floating acrylic prints, etc.). Artists can create and upload their designs, which are then printed onto various products, including canvas prints, posters, and tapestries. Customers can browse through different collections and artists, as well as filter their search by color, subject, and price. Society6 has wall art as their first category when exploring their menu bar.

Redbubble

Redbubble is another online marketplace that focuses on independent artists. The website has a wide variety of wall art options, including art board prints, framed prints, metal prints, and posters. Artists can upload their designs, which are then printed on a physical product based on demand. Redbubble and Society6 is a print-on-demand website. The website enables you to create customized products like t-shirts, mugs, phone cases, etc.

Etsy

Etsy is an e-commerce platform that allows individuals and small businesses to sell handmade or vintage items, including wall art. Etsy is a huge marketplace with over 7.5M active sellers and over 96M active buyers annually.

Setting up a shop on Etsy is relatively easy. Once you open your shop, you can start listing your products, including wall art prints, canvas paintings, posters, printable wall art (digital download), and more. Etsy is a popular marketplace with a large audience, allowing you to reach a wide range of potential customers. The website’s search and filter options make it easy for customers to find the items they’re looking for, making Etsy kind of a search engine for shoppers. With Etsy, you can create your own unique shop, highlight your work and grow your brand as an artist.

Wall Art Types

There are plenty of variations to what wall art is and can be. Below is a list of the different wall art types available:

  • Posters
  • Photographic prints
  • Canvas prints
  • Framed canvas prints
  • Art prints
  • Tapestries
  • Framed prints
  • Metal prints
  • Art board prints
  • Mounted prints
  • Mini art prints
  • Wood wall art
  • Wall hangings
  • Floating acrylic prints
  • Recessed framed prints
  • Framed mini art prints

The list probably only expands as time goes on, but for now, these are the kind of wall art types you can sell and create.

Wall Art Sales Potential According To Market Research

Etsy is one of the biggest eCommerce platforms out there, and as we know there are plenty of Etsy research tools, so let’s do some sales research using EtsyHunt. We selected the top 5 best sellers from Etsy on different wall art types and calculated the sales volume, average revenue, and monthly income potential to discover whether wall art sells well or not. We also added TV frame art because the TV can be on the wall too.

Wall art type/keywordsAvg. 7-day salesAvg. price pointAvg. 7-day revenueAvg. 30-day revenue
Wall art56$31.25$1,750$7,500
Posters36$6.80$245$1,050
Art prints38$19.80$752$3,224
Canvas prints30$22.30$670$2,872
Metal prints10$12$120$514
Wood wall art38$56.40$2,155$9,234
Framed prints38$42.30$1,607$6,887
Tapestries22$12.80$282$1,209
Printable wall art36$12.40$446$1,913
TV frame art20$11$220$943
Table showcasing wall art sales research and whether wall art sells well or not. The research was done in January 2023.

Framed prints, metal prints, and wood wall art seemed to have the lowest competition and sellers, but this could change in the future, and it could also be that Etsy is not the most popular marketplace to buy those can kinds of products.

Compared to TV frame art and printable wall art, which are digital downloads and are easier to sell and deliver, wall art does create more revenue monthly.

Based on the research, wall art sells well, and you can make a living selling wall art.

How to Sell Wall Art?

Pricing Strategies for Selling Wall Art

When it comes to pricing your wall art, there are a few things you should consider.

  • Cost of materials, supplies, and production
  • Possible gallery fees, online marketplace fees, payment gateway fees
  • Used time and effort to create the art, and the final product
  • Calculate profit margin based on living, business, and production expenses

Platforms For Selling Wall Art

  • Etsy: Huge marketplace with over 7.5M active sellers already. Easy to set up, and traffic is organic.
  • Shopify: One of the biggest eCommerce platforms which you can use to create your brand, website, and sales page. It likely needs paid traffic (ads) to make sales, but the potential can be bigger than with Etsy or other platforms.
  • Redbubble, Society6: Marketplaces that are specialized in print-on-demand business type. You upload your digital file/creation to the marketplace, and when someone purchases from you, it will be printed and shipped to the customer. You will get a royalty percentage per sale.

All solutions have their ups and downs. With Etsy, you are competing against millions of other online sellers. With Shopify, you have to bring customers and traffic to your website, and usually, that is done with paid ads (Google Ads or Facebook Ads, for example).

Redbubble and Society6 provide an easy solution to sell your artwork and not worry about materials, production, or traffic, but at the same time, you can’t verify the quality or customer satisfaction, and the income potential is lower than with your own Shopify store, for example.

Marketing Your Wall Art

Depending on the platform you choose to use or marketplace to use, here are some of the best strategies to market your wall art in different cases:

Etsy

  • Use Etsy SEO
    • Descriptive title, description, and tags of the product
  • Use high-quality mockups (you can get the best ones at Placeit)
  • Have consistent branding across your products
  • Make sure the price point is in line with other similar products, or if you opt to have another pricing strategy like selling luxury prints or the like, then price your products to represent the higher value customers get when buying from you
  • You can use Etsy ads to get initial sales and reviews for your store; these will boost the likelihood of getting more sales
  • Offer discounts

Shopify

  • Create a brand behind your products. One of the best books for building a brand and a higher purpose behind your business is Start with Why by Simon Sinek.
  • Use paid ads to bring traffic to your sales page and to your website
  • TikTok ads might be an affordable option, but more important is to understand where your customers most likely are online, Google, Facebook, or somewhere else
  • You can ask for higher prices as you have a brand behind your store, and people might be looking for more expensive and higher-quality products than are available elsewhere
  • Pinterest can also be a good way to promote your products. Uploading real photographs of your wall art to Pinterest can increase your sales potential significantly
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Start with Why: How Great Leaders...
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  • 256 Pages - 12/27/2011 (Publication...

Redbubble, Society6

  • Redbubble and Society6 use tags to promote products to customers, so make sure you use a lot of related tags with your products
  • If you have social media accounts, a blog, a YouTube channel, etc. It’s worth promoting your products there
  • Pinterest works for Redbubble and Society6 too. Uploading product images to Pinterest with good link-building can bring sales your way

What Are The Popular Styles Of Wall Art?

Abstract and Geometric Designs

Abstract art is visual art that does not attempt to represent any specific object or scene. Instead, in abstract art, an artist uses shapes, colors, and textures to create the artwork. Geometric designs are based on mathematical principles such as circles, squares, triangles, rectangles, and other geometric shapes.

Nature and Landscape Designs

Nature-inspired art is another popular topic in wall art. From serene beach scenes to lush forests filled with wildlife, nature and landscape designs can transport the customer into another world while adding a touch of elegance to their walls.

Vintage and Retro Designs

Vintage and retro artwork has become increasingly popular over the years due to its timeless appeal. Whether an old advertisement or a classic movie poster from decades past, vintage wall art adds character and nostalgia to any room.

FAQs About Wall Art?

Is there a market for wall art?

Yes, there is a market for wall art. Wall art has been a product category for a long time in many online marketplaces like Redbubble. Society6 even has wall art as their number one category in their menu bar. Our research also shows you can make a fine living by selling wall art. Selling framed art prints can make you roughly $7,000/month. You can read more about the research from this very article. The average income you can get by selling different types of wall art is $3,535 per month.

Do people still buy wall art?

Yes, people still buy wall art. Our research for this article shows that on Etsy, a seller makes an average of 32,4 sales per week. Some of the top sellers on Etsy make more than 70 sales per week, and that’s only one seller on Etsy. There were roughly 96M active buyers on Etsy in 2022, which shows that there are still people buying wall art, among other products.

What kind of art sells the most?

  • Vintage and retro
  • Nature and landscapes
  • Abstract and geometric shapes

What kind of wall art is most popular?

  • Art prints (38 sales per week on average) – Etsy search results: 7M+
  • Framed prints (38 sales per week on average) – Etsy search results: 700,000+
  • Wood wall art (38 sales per week on average) – Etsy search results: 390,000+
  • Using the keyword Wall art gives 56 sales per week on average – Etsy search results: Almost 9M
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Okuha

Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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