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How Often Does Udemy Have Sales?

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Udemy has sales roughly 9 times a year. Most of the sales occur at the beginning and at the end of the year. Valentine’s Day offer and Black Friday offers are some of the many sales Udemy offers throughout the year. As a new Udemy user, you are offered a sale every day, while existing users need to wait for sale events.

Udemy offers over 100,000 courses, and the price for these is often very reasonable. However, many times, one will enter the Udemy website to be confronted by offer after offer.

About Udemy

Udemy is a portmanteau of the words you and academy and is a learning platform that is based online and uses online course material as well as online instructors.

The company offers a massive range of courses suited to a huge variety of learning needs and currently offers these courses in over 60 different languages, making learning accessible to you wherever you are from in the world.

The company was started in 2009 by Gregg Coccari and currently serves over 40 million students worldwide.

When Does Udemy Have Sales?

  • January: New Year sale
  • January: Flash sale for three days
  • February: Valentine’s Day sale
  • March: Buy more, save more (the more courses you purchase, the more money you will save)
  • May: Mother’s Day sale (USA)
  • August: Back-to-school sale
  • November: Black Friday sale
  • November: Cyber Monday sale
  • December: Christmas season sale
  • Random: Longtime learner deal
  • When you visit the website as a new user: New-learner offer

If you are an existing user of Udemy and you do not want to wait for these annual event sales to come around, you will definitely find a whole host of offers flooding into your email inbox on a regular basis

Are Udemy Courses Always on Sale?

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More often than not, when you log onto the Udemy website, you will see courses offered at a value way below their RRP (Recommended Retail Price). For example, it is not unusual to find a $200 course being offered for as much as ten percent of that price.

There is some evidence to suggest that Udemy’s algorithm actually discounts everything to a brand-new user. For example, if you were to visit the website for the first time, you would see all prices on all courses reduced to sometimes as little as just $10.

Once a new user signs up for one of these heavily discounted courses, the prices then go back up, but Udemy will regularly contact the now-signed-up user with further, more personal offers that encourage them to invest more into other courses.

One major benefit to this knowledge is that any user signed up or otherwise can, in fact, access the discounted courses at any time by simply logging onto the site with a different computer or through a private browser.

Clearing your cookies within your regular browser will also bring up the sale when you next visit the website. This sale is usually called a New-learner offer.

What Type of Courses Will Be on Sale?

As we mentioned previously, when you first access the Udemy website, all of the courses would be on some sort of offer or in some sort of sale. There is no definition by course type during these sales, and anything you would like access to can be found in these sales.

However, during the various annual events, like the Black Friday sale, for example, there are a handful of courses that will not be available because the course instructor has the choice to opt out of the sale. Although this is rare, it does happen.

What is Udemy Gaining from Constantly Having a Sale?

When a business like Udemy gives this immense range of courses at a very affordable price, they are much more likely to gain many more customers and website traffic, too, meaning that they sell a whole lot more courses and, in turn, makes an excellent profit. In 2022, Udemy made a GAAP (generally accepted accounting principles) gross profit of roughly $280M (source).

This information is backed up by the fact that in 2022, Udemy brought in roughly 1.36M new customers per month and made roughly 629M in revenue (source).

What Kind of Discount Can You Get From the Udemy Sales?

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When looking at the annual event sales, there may be a different percentage discounted depending on the event. 

For example, Udemy’s Cyber Monday event is offering up to 95% off all courses. However, on viewing the website, you may notice discounts of around 50%.

During this type of sale, you will often find that most courses will be offered at $9.99 or even as low as $7.99.

When you first access the website and are introduced to the new user sales, the price can sometimes be as little as $9.99 for a course that would usually cost ten times that amount. In most cases, the price that you will pay for your Udemy course will be heavily discounted, and you will never pay anywhere near the recommended retail price of the course.

When Is the Next Udemy Sale?

If you are a new user on Udemy, you will be able to access a sale right away by simply clicking on their website to be offered the new user prices on all courses, so it is well worth taking advantage of this offer and stocking up on all of the courses you wish to buy.

If you are already a Udemy user, you can, of course, access those new user prices once again by using the techniques we have already talked about, which are;

  • clear your browser cookies
  • use a private/incognito tab on your browser
  • use a different computer

It is also worth noting that if you are going to access the new user discounts this way, you should use a different email address to sign up with than the one you originally used; otherwise, the prices will not apply.

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Okuha

Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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