How to Create a Website to Sell Digital Products


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Get A Domain Name

The first step for creating a website to sell digital products is to get a domain name. A domain name is, for example, google.com or yahoo.com.

Some sites recommend getting a domain and hosting from one service. However, that is not recommendable. You want to keep the domain provider and hosting service as separate services.

When you get a domain from example, Namecheap (highly recommended), you can expand your business to a faster and better hosting service when needed.

When the domain name is not attached to the hosting service, migrating from one hosting to another is extremely simple.

The cost of a domain name is approximately $10/year.

Create a Domain-matching Email Address

To create a believable business, you should create a domain-matching email address. When you have a domain name, you can create an email address attached to the domain name. The easiest way to do this is to use Google Workspace to create a custom email address.

Below are some of the most popular choices for an online business email:

  • support@yourcompany.com
  • info@yourcompany.com
  • contact@yourcompany.com

You should use the domain-matched email address when signing up for a hosting plan and setting up your website (and future e-commerce store).

The cost of using business email is roughly $5/month.

Select a Web Hosting Company

Hosting service (as the name suggests) hosts your website, while the domain name gives the website an address a user can type into the browser.

When selling digital products through your website, you can select affordable hosting that meets basic needs or the best in the industry.

I recommend an affordable solution, as you can easily switch to a hosting provider in a day or so (without downtime) if your business gets unexpected success and needs quick expansion.

I have used Bluehost for a long time and have been happy with them. With a fully optimized website, you can easily score 90+ values in Google PageSpeed Insights and pass Google’s Core Web Vitals (CWS) (even when using a website builder like Elementor Pro).

If you want the best possible speed, overall performance, and customer support, my next recommendation is Rocket.net.

The price difference between these options is $25/month. With Bluehost, you pay roughly $5/month, while Rocket.net costs roughly $30/month.

Build and Design Your Website

Example of an e-commerce store built with Elementor Pro on top of WordPress. Image credits.

Using services like Namecheap, Bluehost, and Elementor Pro makes building a website an easy task. Hosting services often have one-click WordPress installations, so setting up a website does not require technical know-how.

Building a website also does not require coding. I recommend you install a WordPress CMS (content management system); the hosting team/service usually does this, so you don’t have to worry about that.

I recommend the following plugins for building a website to sell digital products:

WordPress plugins are like apps on your phone. You can download or purchase plugins to improve the functionalities of your WordPress site. You don’t need to write a single line of code using plugins.

Use a Website Builder

Website builders are usually seen as resource hogs, having bloated code and lowering a website’s performance. However, when used correctly and optimized, a website builder can perform as well as any WordPress theme and setup.

Keep in mind you want your e-commerce store to look high-quality, professional, and branded. The things mentioned are hard to do without a good website builder.

For creating a believable website, brand, and e-commerce store, I highly recommend using the world’s best website builder Elementor Pro.

Add E-commerce Functionality

As the last step for building an e-commerce store, you need e-commerce plugins or embeddings to sell digital products and downloads from your website.

E-commerce plugins

The WooCommerce plugin works well with Elementor Pro.

One of the most used ways of building a website to sell digital products with WordPress is to use plugins like WooCommerce, Easy Digital Downloads, or MemberPress. The mentioned plugins enable you to set up an e-commerce store, payment gateways, taxes, etc., so you can start selling digital products on your website.

E-commerce embeddings

Example of how you can integrate your Gumroad store into your website. Image credits.

Another way to add e-commerce functionality to your website is to use platform or marketplace embeddings. In this setup, you don’t need to install any plugins, but you can use the platform or marketplace’s custom HTML or Javascript code.

These small lines of codes embed the digital product to your site, so you can start selling your digital products. To use the embeddings, you must set up a store beforehand on some marketplace or platform like Shopify, Gumroad, Sellfy, or Payhip.

Creating a Website Using an E-commerce Platform

Shopify is considered one of the best e-commerce platforms.

If building a website from scratch feels too overwhelming. There are other options that don’t require as much work but also take away a bit of control.

You can use a website-building platform such as:

You can also use an e-commerce platform like:

By using an e-commerce or website-building platform, you are giving away the total control you have when using WordPress, but you gain simplicity and ease of setup.

Both options offer you the possibility of building a website to sell digital products.

Feature image credits.



Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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