How to Make Your Digital Products Look Professional


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Digital products don’t have the same tangible and visual edge as physical products. So how to make your digital products look good? Let’s dive in!

Key Takeaways

  • Understand your niche and target market.
  • Create visuals that your niche is used to seeing while clearly delivering your brand message.
  • Digital products are a lot about perceived value as there are no tangible goods delivered to the customer.
  • Make your digital product look professional and expensive by using high-quality graphics, images, and mockups from professionals.
  • Show what your digital product looks like when the customer opens the digital file or accesses the platform where you host your content.
  • Canva and Adobe Photoshop are one of the most popular options for creating graphics for your digital product.

Understand Your Audience

Creating amazing visuals for your digital product starts by understanding your audience. You can create the most visually pleasing images and graphics for your digital product, but if the message, graphics, and images don’t speak the same language as your target audience, the visuals and sales will probably fail.

From the image, you can see how certain color choices and font choices fit better to a certain niche.

To make your digital product look professional, the first step is to show through visuals how you understand what your target audience needs. When you understand your niche, you know what they are used to seeing, how the industry works, what kind of marketing is done, and what type of visuals dominate the niche.

Creating Visuals For the Digital Products

As mentioned before, digital products can not be seen, touched, or imagined, so the visuals have to be created to give customers a sense of what they will get when they buy your product.

Digital products are just digital files, videos, images, text, and audio, but they are not tangible, so your task is to make the product look like it is physically tangible while it isn’t.

Digital products are a lot about perceived value (the customer’s own perception of a product), and to increase the perceived value, product images or videos are at the center of creating that perceived value.


Brand and branding are the first key aspects of creating the visuals for your digital product(s). Remember that your target audience is used to seeing certain kinds of colors, fonts, imagery, and graphical elements in a certain niche.

However, this kind of approach also opens the door to expanding the visual library of what is already seen to something that hasn’t been seen.

On the left side is a typical font and color that is used in the pet niche. On the right side is not so typical font choice and color for a pet niche. The left side image brings a soft and caring vibe, suitable for a pet veterinary service, while the right side brings a vibe of a pet news site.

It all boils down to understanding your niche and how you want to differentiate your products from what is already seen in the market.

Branding is about the message, and a brand is a set of associations, emotions, and perceptions that customers have about a company and its offerings.

If you are not yet known in the markets, the brand’s message and the visuals you put out are one of the ways to tell your customers what your digital product is all about.

Branding is an important aspect of marketing, as it helps to create a strong identity and image for a company in the minds of its customers.


The red circles in the image show the different graphical elements of the digital product.

Graphical elements such as images, icons, rectangles, circles, etc., are all about making the product images look good and desirable. Try to keep the graphical elements unified. This can be done by using only one to two fonts, the same color palette in all images, the same icons, the same kind of graphical elements, etc.

While you could say that the product image looks good, it still has mistakes. For example, the watch does not have the same color palette (it has grey background) as the rest of the elements.

Another mistake is that there’s no product visible. The graphics only show good-looking images and tell the product’s name (online course, guide, masterclass, etc.), but there is no inside view of, for example, how the online course looks while signed in to the platform.

You can also see that using blue is not the best choice for promoting products for cat owners as you rarely see blue cats walking outside.

Advice for using graphics in your digital product images:

  • Use a consistent color palette.
  • Use the same type of imagery.
  • Show what it looks like when opening the digital product.
    • Screenshot from the online course platform.
    • Screenshot from the inside of an ebook.

Make the images look something that the buyer can easily visualize using. When the images show what the product looks like on his/her screen, it’s easier for the customer to get excited about the product.

Customers get to “experience” the product, while it’s still only visual and not tangible.

From the image, you can notice that when you see what the content looks like, you get a better sense of what’s it like going through the content.


Fonts can tell a very different story, as seen from the image. The left side shows energy, strength, and movement, and the right side tells about love, luxury, and lightweight. Both texts read “running online.”

It’s best to use one or two fonts in your product designs and mockups. When choosing fonts, think about the message you want to convey. Is your digital product about change, productivity, mindset, luxury, or chill?

Fonts play a crucial part in telling your brand’s message and what the product is all about.

Choosing the wrong font can give the customer a wrong impression and limit your sales potential. Study your competitors and see what kind of fonts they use and how they use them.

You don’t have to create your own fonts. You can get royalty-free fonts from dafont or premium fonts from Creative Market, for example.


Study the psychology of colors and what are the typical messages a color gives. Red is typically for war, danger, strength, power, warning, etc. In contrast, orange is associated with joy, sunshine, and the tropics.

Select colors carefully and with thought, the colors should align with the digital product you are selling and the niche you are in.

Layout and Design

Red circles in the image showcase how the different design elements were placed and how the layout decision was made. Notice the “mistake” in the tablet: “the title and the icon” could be centered with the left side image and not placed on top, like in the mockup.

When you are creating the visual for your digital product, don’t forget the importance of layout design. The layout is all about how you arrange elements in the image.

Poor layout design can hinder your sales as it will look unprofessional and give the feeling that the digital product is not properly created.

A good layout can help the customer read what the product is all about and how it feels to use it, giving the product a feel of professionalism.

If you are unsure of how to create professional-looking graphics for your digital product, you might want to hire someone from Fiverr to do the work for you.

The layout is a lot about experimenting and trying out different compositions until you find the one that is easy to read and understand.

Use High-Quality Graphics and Images


Nothing can kill your sales faster than poor product images and graphics. One of the best sites for free or affordable product mockups is Freepik and Placeit.

As your product is digital, the starting point is that you don’t have any visuals for it. So the only way to increase the value of your product is to make it look expensive (regardless of the price).

Customers are more willing to pay more for something that looks expensive (remember perceived value). When the graphics and images tell the same story (expensive, valuable, premium, one-of-a-kind, special, etc.), customers feel like they are getting something tangible when in reality, they get digital files.

Don’t be afraid to use many images to showcase what your product is all about. Remember that customers only get digital files or access to a platform, so they need to feel like they get something. Images give the feeling of getting something.

Use Graphic Design Software or A Service

The user interface of Adobe Photoshop CC. The digital product mockup is open and ready for editing.

To create the mockups, visuals, and graphics, you either need to use software or a service to do the work. Canva is one of the easiest-to-use services for creating all kinds of graphics, marketing material, social media images, etc.

Adobe Photoshop, on the other hand, is the best software to use for those same tasks. However, it can be a bit expensive, and there’s definitely a learning curve for the software.

I use Adobe Photoshop to do my graphic work, and usually, the high-quality mockups you see online are PSD files, which means Photoshop might be your best bet.


If you feel like there’s a lot to learn when designing graphics and images for your digital product, remember that you can buy most of the graphic, design, and image assets from services like Creative Market and Placeit.

If you still feel like there’s too much to know and learn, many graphic design professionals on Fiverr can help you create the visuals you are looking for.

If you want to create the visual yourself, the starting point is to understand your niche and audience and create visuals that appeal to the selected market.

Using fonts cleverly and appropriate colors and creating layouts that speak your brand’s message clearly will increase the perceived value of your digital product, ultimately landing sales to your online business.

Feature image credits.



Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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