5 Ways to Monetize Your Expertise – Create a New Income Stream


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Key Takeaways

  • Create content: Monetizing expertise often involves creating valuable content, such as articles, videos, or podcasts, to share knowledge and build a following.
  • Become an affiliate marketer: Affiliate marketing allows you to promote products or services from other companies and earn commissions based on the results of your marketing efforts.
  • Sell digital products and services: You can monetize expertise by selling digital products like e-books, templates, or software, as well as digital services like coaching or consulting.
  • Offer DIY, DFY, and DWY services and products: Provide options for customers to do tasks themselves (DIY), have you do it for them (DFY), or collaborate with you (DWY) based on their preferences and needs.
  • Hold events: Hosting events, whether online or in-person, can be a profitable way to bring people together, share expertise, and create networking opportunities within your niche or industry.

Create Content

To monetize your expertise, you can create content by blogging and publishing articles to platforms like LinkedIn, Medium, your website, or Substack. Instead of sharing written content, you can also create video and audio content for platforms like Apple Podcasts, TikTok, or YouTube.

  • Recognize Your Expertise: First, acknowledge that you’ve invested significant time and effort to become an expert in your niche or industry.
  • Understand the Demand: Realize that there is a growing demand for people willing to pay for access to your knowledge and experience to accelerate their own success.
  • Offer Value: Understand that people are looking to fast-track their expertise and success, and the quickest way to do so is by learning from someone who has been there and done it before.

Kinds of content you can create and monetize:

  • Industry/vertical expertise
  • Technical skill
  • Hobby

Content creation is a long-term strategy where the monetary reward is often delayed. However, when you have built a following on your selected content platform or get search traffic to your website, you can monetize your expertise in various ways, for example:

Become an Affiliate Marketer

Affiliate marketing is a performance-based marketing strategy in which you (affiliates) promote products or services of other companies (merchants) and earn a commission for every sale, click, or lead generated through your marketing efforts.

Affiliates typically use various online channels, such as websites, blogs, social media, or email marketing, to promote the merchant’s products or services. It’s a win-win arrangement: affiliates receive a commission for driving sales, while merchants benefit from increased exposure and a wider customer base without upfront advertising costs.

Sell Digital Products and Services

When it comes to selling digital products, there are three main types/categories of digital products and digital services you can sell online.

Types of digital products you can sell based on your expertise:

  • Knowledge-Type Digital Products: These products provide structured education or valuable information, with options for formal learning or informative content.
  • File-Type Digital Products: These include downloadable files like e-books, templates, digital art, music, and more, offering convenience and immediate access to customers.
  • Software and Tool-Type Digital Products: These digital assets serve specific functions, often with user-friendly interfaces and customization options, spanning productivity, design, development, security, and more.

Types of digital services you can sell based on your expertise:

  • Digital Product Market-Type Digital Services: These services facilitate the entire digital product lifecycle, from creation to delivery, and support both creators and customers in the ecosystem.
  • Subscription-Type Digital Services: Customers pay recurring fees for access to various offerings, including media and entertainment, software, education, and more.
  • Professionals-Type Digital Services: These diverse digital services assist individuals, professionals, and businesses in areas like coaching, counseling, consulting, digital marketing, and IT support, leveraging technology to enhance growth and well-being.

Examples of digital products to sell online:

  • Software applications
  • E-books and digital publications/magazines
  • Music and audio files
  • Video content and streaming services
  • Online courses and webinars
  • Digital art (tutorials, art resources, digital art tools, etc.)
  • Graphic designs (icons, patterns, illustrations, fonts, etc.) – some of the easiest digital products to sell
  • Printables and templates
  • Games and mobile applications
  • Virtual and augmented reality experiences
  • Online memberships and subscriptions
  • Social media content and management
  • NFTs
  • Affiliate products (digital products that you haven’t created but can sell as an affiliate)

Examples of digital services to sell online:

  • Membership websites (exclusive content, community access)
  • Health and fitness subscriptions (online coaching, workout programs)
  • E-learning and online course subscriptions
  • Coaching and mentoring
  • Teaching and training
  • Counseling and therapy
  • Consulting and advising
  • Assistance and support
  • Wellness and lifestyle coaching
  • Digital marketing services
  • Content marketing
  • Email marketing services

Best e-commerce platforms to sell digital products on:

Related articles:

Offer DIY, DFY, and DWY Services and Products

To monetize your expertise, you can offer DIY (do-it-yourself), DFY (done-for-you), and DWY (done-with-you) services and products.

With do-it-yourself (DIY) products, customers take on various tasks and responsibilities, intending to achieve a specific outcome independently.

With a done-for-you model, you are providing a service or product that is pre-packaged or fully completed by you for the customer, making it ready for immediate use or implementation by the customer without requiring significant effort or customization from the customer or client.

Done-with-you model is about doing the work with the client or customer. You offer your expertise on a specific subject and help the client or customer achieve a particular outcome based on your topical expertise.

Examples of DIY (do-it-yourself) services and products:

  • Digital products such as digital planners, templates, workbooks, etc.
  • Online courses
  • Digital art brushes and tools
  • Ebooks and audio guides

Examples of DFY (done-for-you) services and products:

  • Digital marketing services
  • Social media content production
  • Video editing service
  • Social media and influencer marketing

Examples of DWY (done-with-you) services and products:

  • Coaching
  • Consulting
  • Email marketing services
  • Community access

Hold Events

Monetizing your expertise through events, whether in-person or online, is a powerful way to share your knowledge and create valuable opportunities for others.

Here’s how to successfully monetize your expertise through events:

  • Deliver content: Start by creating content that reflects your expertise. Consider what your audience wants to learn and how you can deliver valuable insights or solutions to their problems.
  • Bring people together: Events serve as a platform to unite people within your niche or industry. This networking and community-building aspect is highly appealing to participants. Whether it’s a small round table mastermind session or a large conference, the goal is to facilitate connections among attendees.
  • Position yourself as a guide: Rather than positioning yourself as the hero, adopt the role of a guide – someone who leads and supports others on their journey.
  • Have a unique value proposition: Highlight what sets your event apart from others. Showcase your expertise as the driving force behind the event’s success. Emphasize the unique insights and experiences attendees will gain by participating.
  • Have diverse event formats: Consider offering various event formats to cater to different preferences and needs. This could include webinars, workshops, seminars, roundtable discussions, or large-scale conferences. Tailor the format to your target audience and the depth of knowledge you intend to share.
  • Monetization strategies: There are several ways to monetize your events:
    • Ticket Sales: Charge participants a fee to attend your events. Offer tiered pricing options to accommodate various budgets.
    • Sponsorships: Partner with relevant businesses or sponsors to support your event financially in exchange for visibility or promotional opportunities.
    • Upselling: During events, promote your other products or services, such as online courses, consulting sessions, or exclusive content, which attendees can purchase. This is also called customer ascension.
  • Provide exceptional value: Ensure that your events deliver exceptional value to attendees. This not only encourages repeat participation but also generates positive word-of-mouth recommendations, attracting more participants in the future.
  • Gather feedback and make continuous improvements: Collect feedback from participants after each event to understand what worked well and areas for improvement. Use this feedback to enhance the quality and relevance of future events.

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Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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