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Top 10 Ways to Promote Digital Products – New Methods

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Use Social Proof

The social proof involves sharing information about how customers use and perceive your digital product and what results they’ve gotten from using it.

For instance, displaying thousands of 5-star ratings and positive testimonials can sway customers to choose your product over others with fewer ratings or mixed opinions. To leverage social proof effectively, encourage your existing customers to leave reviews and ratings.

You should also consider conducting in-depth case studies featuring customers who achieved remarkable results with your digital product. By showcasing these success stories, you instill confidence in potential buyers, boosting the chances of conversion and creating a thriving customer base for your product.

Ways to get started with social proof:

  • Gather 2-10 persons to become your beta group, with whom you will offer your digital product for free or at a massively reduced price. Gather feedback, improve the product, and gather customer results.
  • Coach a small group of people, create the digital product with the group’s feedback, and gather testimonials.
  • Offer the product with a huge discount to get initial customers, ask for a review (if needed, offer a bonus product for getting the review), or a testimonial.

Join A Marketplace

Expanding your digital product’s reach can be achieved by joining an online marketplace. These platforms serve as a hub for various sellers, showcasing a diverse range of digital products to a broader audience.

While marketplaces usually charge fees for listing or sales, they offer substantial benefits. They provide access to a vast customer base that might be challenging to attract to your standalone website, especially during the initial stages of your online business.

Things to note when joining a marketplace to promote digital products:

  • Brand recognition is harder to achieve.
  • Ensure the marketplace has a search function so customers can find digital products.
  • You likely have to price your digital product using a competition-based pricing strategy.
  • You are one of many, and so you likely need to list a lot of products to get clicks to your store.
  • Marketplaces like Etsy, Creative Market, Creative Fabrica, and Gumroad get millions of potential customers monthly.

Use Discounts And Timed Sales

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Offering limited-time or exclusive discounts creates a sense of urgency, motivating potential customers to purchase before the opportunity slips away. Discount campaigns can be strategically timed during holidays or special occasions to capitalize on increased consumer spending.

Discounts can attract price-sensitive customers who may have been hesitant to buy at the regular price, making it an effective tactic to expand your customer base and increase brand visibility.

Use discounts wisely to maintain the perceived value of your digital product. Frequent and significant discounts may erode the perceived worth of your offering, leading customers to wait for future discounts rather than purchasing at full price.

Carefully plan and segment your discount offers to reward loyal customers, incentivize new customers, and maximize the impact of your promotional campaigns while preserving the integrity of your product’s pricing and value proposition.

Execute Content Marketing

Begin by crafting informative and helpful blog posts, videos, or social media content that addresses the needs of your target audience.

By creating aligned and related content with your digital product, you drive the right kind of traffic to your business, which you can convert into paying customers by using email sequences or directly through your online store.

You can also use dedicated landing pages, popups, floating bars, and other methods to entice customers to buy from you.

Check out: What is content marketing?

Use Influencer Marketing

Having bloggers and influencers as marketing partners can be a powerful strategy for promoting your digital products online. These content creators already have established audiences, making finding the right partners to collaborate easier.

There are two primary ways to work with bloggers and influencers in influencer marketing. Firstly, you can opt for sponsored posts, wherein you directly pay a blogger or influencer to feature your product in their content.

The second option is to establish an affiliate program. With an affiliate marketing set up, you provide special affiliate links to bloggers and influencers. They earn a commission on every purchase made through these unique links, incentivizing them to promote your digital product actively.

Create A Challenge Or A Workshop

By hosting an online contest, challenge, or workshop where participants complete specific actions to enter the prize draw, you engage users and build an email list for future marketing efforts.

For instance, offering a free 7-day workout challenge with a chance to win a year’s subscription to your workout course can entice participants.

Even if they don’t win, the experience of being part of the challenge increases the likelihood of them becoming paying customers, especially if you offer special challenge incentives like discounts or bonus content.

These early wins (payoffs from the challenge) help foster a positive connection with potential customers, making them more open to embracing your digital product later.

Create A Pre-Launch/Seed Launch Campaign

During the pre-launch/seed launch phase, tailor your messaging to highlight the key benefits of your digital product and demonstrate why it is indispensable for your target audience. By doing so, you can ensure that some of your potential customers will already be well-informed and eager to make a purchase when you officially launch.

Offering special pre-launch pricing is a clever strategy to entice early adopters and incentivize them to order your digital product before the official launch day.

This tactic builds excitement and helps offset some of the initial production costs. Additionally, pre-launch and seed launch campaigns offer an invaluable opportunity to fine-tune your messaging, positioning, and pricing.

Gathering feedback and observing customer responses during this phase allows you to make necessary adjustments and be better prepared for a wider audience launch.

The pre-launch and seed launch is perfect if:

  • You are starting out without an email list or product.
  • When you are testing new business and product ideas.
  • When you want to get paid before creating the product.
  • You want to overcome perfectionism and have trouble finishing products.

Create An Email Marketing Campaign

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You can collect emails with lead magnets, have a newsletter, or have some other incentive for users to give you their email addresses. ConvertKit is one of the best applications for collecting email addresses.

Email marketing remains one of the most consistently effective channels for acquiring new customers, and it can yield results promptly. That’s why leveraging email to grow your business is essential.

However, you don’t have to spend all your time crafting and sending individual emails (though this tends to yield the best results). Simplify the process by setting up automated email campaigns that drive revenue and engagement effortlessly.

These automated campaigns can be tailored to specific customer segments and optimized for conversion, enabling you to reach a wider audience and nurture leads with minimal effort.

Use Paid Advertising

Platforms like Google Ads, Facebook Ads, and other social media channels allow you to tailor your ads to specific demographics, interests, and behaviors. This level of targeting ensures that your digital product advertisements are shown to individuals most likely to be interested in what you offer, increasing the chances of conversions and maximizing your return on investment (ROI) or ROAS (Return on Ad Spend).

Additionally, paid advertising offers flexibility in budgeting, allowing you to scale your campaigns based on performance and ensuring full control over your advertising expenses while driving traffic and sales for your digital products.

To leverage paid advertising successfully, it’s crucial to design compelling ad creatives and captivating copy that communicates the value and benefits of your digital products. A/B testing different ad variations can help you identify the most effective elements and refine your strategy.

Best platforms to use when doing paid advertising for digital products:

  • Pinterest
  • Instagram
  • Facebook
  • Reddit
  • Etsy
  • TikTok
  • YouTube

Create Or Participate In An Online Summit

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Example of online summits Teachable has arranged in the past. Image credits.

Like blogger or influencer partnerships, participating in online summits or creating ones allows you to access a larger audience that might be challenging to reach.

During the summit, you can conduct a webinar on a topic related to your digital product and leverage various marketing tactics depending on the organizer’s rules.

This includes promoting your product directly at the end of your presentation, sharing a link to the product page in conference materials, or offering exclusive incentives for conference attendees.

Given the time-sensitive nature of online events, where attendees are exposed to numerous presenters, countdown timers for discounts or bonuses can significantly boost your conversion rates and prompt immediate action from potential customers.

Feature image credits.

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Okuha

Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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