How To Promote Your NFT Collection Successfully


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You are in the middle of creating your NFT collection or, better yet, haven’t even started creating one yet and want to know how to promote it effectively. Then this article is for you. If you have already created your NFT collection and you are now stuck on how to promote it, well, at least you have the material ready already; let’s get started.

Key Takeaways

  • Get on Twitter, as that’s the place to be when talking about crypto and NFTs.
  • Create a Discord Server and build a community around your NFT project.
  • Create giveaways and contests to increase hype around your collection.
  • Design and create a website. Keep branding in mind.
  • Explain what the NFT project is all about to get people excited about it.
    • Explain what makes your NFT collection special and worth owning.
  • Read our how to make money with NFTs for further inspiration and strategies.

Promote Your NFT Collection On Crypto Twitter

Crypto Twitter (or just Twitter) is a community of users on the social media platform Twitter who discuss and share information about cryptocurrencies and blockchain technology, including NFTs. It is a popular source for news, analysis, and commentary on the cryptocurrency market, as well as a place for users to share their thoughts and experiences with cryptocurrencies. Many influential figures in the crypto industry, including developers, investors, and analysts, have active accounts on Twitter.

Create A Publishing Schedule

A publishing schedule is a plan that outlines when and how often you post content on your social media platforms, in this case, on Twitter. This schedule helps you to ensure that the NFT project stays consistent with its content creation and distribution and helps to maintain a consistent presence on Twitter.

The publishing schedule may include details such as:

  • Types of content that will be posted (e.g., blog posts, photos, videos, contests, giveaways, etc.)
  • The frequency of posting (e.g., hourly, daily, weekly, monthly)
  • Specific days and times that content will be published
  • Target audience

Create A Discord Server For Your NFT Collection

You likely need a Discord server for building a community around your NFT project. Discord is a popular platform that allows real-time communication and engagement with users. It is a great way to bring together people who share an interest in your NFT project and create an active and engaged community.

With a Discord server, you can create different channels for different topics, such as announcements, Q&A, and feedback. Discord has a variety of features that can help you to grow and engage your community, such as polls, live streams, and voice channels.

By having a Discord server, you can also create a sense of exclusivity (private channels for NFT holders), which can help to build excitement and hype around your project. Overall, having a Discord server can help you to build a strong community around your NFT project.

Important channels to have in your Discord server are:

  • FAQ
  • Official links
  • Announcements

What to remember with your Discord server:

  • Automation bots like MEE6 can help you automate tasks in your Discord server
  • Set the security settings to maximum and watch out for scammers trying to DM (direct message) you about different things
  • Set rules (how users should use or behave on the server) for the server (it’s up to the user to follow the rules)
  • You can use something like Collab.Land to create private NFT holders only channel to your server
  • You can use roles to adjust access to different channels
  • Discord is a community-building platform

If you are unsure of how the Discord server and channels should work, join some NFT Discord channels and see how they have created their channel, and then create your own based on your research.

Hold Giveaways And Contests

Giveaway example for an NFT project

A popular way to increase the exposure for your NFTs is to have giveaways and contests where the applicants can win an NFT or a spot in a whitelist (WL), allow list (AL). There can be many different names for lists, but usually, they all mean the same thing, giving a spot for someone to the mint event before the public can mint an NFT.

Giveaways and contests are usually held by doing a cross-promotion with other projects. In these cases, you give a whitelist spot for another project and community. In return, you can give a whitelist spot to the other project you are collaborating with.

The typical structure for an NFT giveaway and contest:

  1. Follow the project(s)
  2. Like & RT (re-tweet) the Tweet
  3. Join the projects Discord server
  4. Time to enter the giveaway

The benefit of doing this is that you grow your Twitter follower base, grow your Discord channel for further marketing and build hype around your project. The downside of doing this kind of marketing is that you might attract people who are only interested in the free stuff and have no desire to buy your NFT in the first place.

Design A Website For Your NFTs

Beanz (from Azuki) shows great website design with a professional touch

Designing a great-looking website is not that hard or expensive. To get started, pick a domain name (name of your NFT collection or NFT project) from Namecheap, set up hosting with Bluehost (the most affordable solution), choose WordPress and Elementor Pro (the best in the world visual builder) and start designing.

When designing a website for your NFT project, branding is one of the key things to keep in mind. To promote your NFTs, you need your website to look professional, it does not need fancy functionalities or features, but it needs to look good.

Keep the following design principles in mind when designing your website:

  • Simplicity
  • Consistency
  • Navigation
  • Typography
  • Color
  • Visual hierarchy
  • Responsive design
  • User-centered design
  • Accessibility
  • Performance
  • Content-first design
  • Call to action
  • Branding
  • Loading speed
  • Mobile-first design
  • White space
  • Grid layout

Think about what your NFTs are all about and what kind of color scheme and fonts align with the style of the NFTs. Create consistent branding that follows from one page to another. Remember, professional-looking brand and visuals go a long way when promoting your NFTs.

When things look quality, it gives your NFTs extra perceived value and appreciation.

Explain What Your NFT Collection And Project Is All About

When you want to make sales and get the hype around your NFTs, you clearly need to explain what makes your NFT collection special. There has to be a reason for people wanting to buy your NFT. Explain what makes your project unique and why one should buy your NFT.

Does your NFT collection have any of the following features:

  • Originality
  • Historical significance
  • Innovation
  • Social value
  • Monetary value
  • Utility
  • Community

What new can you bring to the NFT space? What is something that people haven’t seen yet? What makes your collection better than others, unique, and special? Can you create a story that resonates with your target audience, something they can become a part of by owning an NFT from the collection?

Azuki and the Hilumia extensions to their universe is a prime example of how an NFT collection can expand itself to new frontiers. Can you build something similar, something bigger than just a collection? A movement of sorts.

FAQs About NFT Collections

How do NFT collections become popular?

All of the below aspects affect whether an NFT collection becomes popular

  • Originality
  • Historical significance
  • Innovation
  • Social value
  • Monetary value
  • Utility
  • Community

Having one or more of the mentioned aspects in your NFT collection can make an NFT collection popular.

How do I showcase an NFT collection?

The best ways to showcase your NFT collection:

  • Have a website for the NFT collection
  • Have a Twitter account and ad a banner image that has a compilation image of your NFTs
  • Create a Discord server and an NFT compilation image for the invite/home screen
  • List your NFT collection to multiple NFT marketplaces (needs to be in the same blockchain)
  • Get your NFT collection featured on the homepage of the marketplace or featured section

How do I attract NFT buyers?

Best ways to attract NFT buyers:

  • Create a story around your NFT or NFT collection
  • Assign some sort of utility to the NFT
  • Build a community with a Discord server to gather like-minded individuals
  • Create promotional campaigns on Twitter (giveaways, contests, whitelist spot events, etc.)
  • Make your NFTs original and innovative (bring something new to the NFT space)
  • Get your NFTs featured by websites or industry professionals


Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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