How to Sell Canva Templates – Guide for Profits


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Key Takeaways

  • Signing up for Canva is free, but a Pro account (starting at $12.99/month) is preferred for distributing templates to others, as Free account users can only share “edit” links.
  • Research your competition by exploring popular e-commerce platforms like Etsy, Creative Market, and Gumroad, looking for reviews, sales, and badges to gauge market potential.
  • Create, design, and test your Canva template by customizing existing templates, ensuring they align with your target audience’s preferences and needs.
  • Publish your Canva template with a link to the template embedded in a PDF.
  • Select your preferred sales channel, whether it’s through e-commerce marketplaces like Etsy, e-commerce platforms like Shopify, or your website, and promote your templates through various marketing strategies such as social media, paid advertising, and content creation.

Sign Up for Canva

Signing up for Canva is free, while the Pro plan starts at $12.99/month (save 23% with a yearly plan). You can use the free version of Canva to sell templates, but it’s beneficial to opt for the pro account since only Pro account users have the capability to distribute copies of their templates to others.

If you use a free Canva account, you are limited to sharing an “edit” link, meaning your customers can modify your original design.

Benefits of Canva Pro:

  • 100M+ premium photos, videos, and elements.
  • 3,000+ premium fonts and 610,000+ premium templates.
  • Magic resize, background remover, and premium animations.
  • Brand kits, content planner, and 1TB storage.
  • Social media scheduler (for eight platforms)
  • 24/7 customer support

Research Your Competition

Etsy, Creative Market, Creative Fabrica, and Gumroad are the best places to start your market and competition research. From the mentioned e-commerce marketplaces, you should find the ones that have the most customer reviews, the most sales, the highest star ratings, and that have some sort of bestseller, star seller, etc. badge.

By searching just Canva templates, you can get overwhelmed by the number of templates available. Niche down to specific template topics to narrow down the number of listings (can also be viewed as competition) and look for gaps in the market.

Example image showing how niching down to a specific topic decreases the amount of competition.

Example (search term + search results) – done in Etsy:

  • Canva templates: 483,687 results.
  • Canva template for small business: 43,025 results.
  • Canva template for car coasters: 871 results.

Ten thousand (10,000) search results on Etsy is a good signal of market potential. This listing number signals there’s demand for the product, but the competition is still manageable.

Things to note when doing competitor research:

  • How many sales has the competitor made?
  • When was the business or store established?
  • Product images, videos, and overall branding.
  • Product title and product description.
  • Product pricing.
  • Product design and layout, including color choices, font choice, vibe, and tone of voice.
  • File delivery, including format, sizes, and features.
  • Customer service.
  • Customer feedback.
  • Who do they sell templates to (business, consumer)?

Create, Design, and Test Your Canva Template

The easiest way to start the creation and design process is to copy an existing Canva template and go from there. You can also copy multiple templates into one and design and brand the package into one complete Canva template product.

There’s no need to create templates from scratch. Speed up the process by copying existing templates.

Plenty of templates are already available on Canva that you can use as a base design. The key is to make them look like yours and something that your ideal customer would like to use.

Test your template from the user’s perspective. Is your template easy to use and understand, has all the needed elements and functions, and is it what the customer wants and needs?

The main Canva template types you can sell on Etsy:

Canva policies

To sell Canva templates, you must follow their content license and commercial use policy. For example, you can’t use Canva elements (templates, stock elements) as is and sell them to a customer. You also can’t use Pro content in templates, whether intended for websites, social networking platforms, documents, projects, or any other purpose involving distribution or sale to third parties.

Publish Your Template

To sell your Canva template as a digital product on e-commerce platforms such as Gumroad or Etsy (the most popular ones), you’ll need to package it in a downloadable file format. For most Canva template sellers, this means creating a PDF file with a link to the template.

Once your customer downloads the PDF and clicks on the link, they’ll get their copy of your Canva template, making it ready for use.

You can get a template link by clicking the Share button from the top right corner of the Canva dashboard.

You can create the needed PDF file either with Canva, Google Docs, Adobe, or with any software that allows the creation of PDF files. You can also create a simple TXT file and paste the link into that file.

It’s good practice to create the PDF professionally with a good design for branding and perceived value purposes.

Things you can and/or should include in the PDF:

  • Thank you message.
  • Affiliate links to other products, templates, etc. (you can also place these in the actual Canva template).
  • Link to the Canva template.
  • Encouragement to leave a product review (add 5 stars to imply a 5-star rating for your product).
  • Terms of Use (for example, that link sharing is disallowed, etc.)

Choose Where to Sell Your Canva Template

Choose where to sell your Canva template based on whether you have an existing audience or not, whether you want to sell on multiple sites, or if you value branding more than anything. Even if you wouldn’t sell on Etsy (which tends to be the most popular place to sell), you can use its marketplace for market research.

The digital product you are selling is the PDF with the link to the template.

There are three main ways to sell Canva templates:

  • E-commerce marketplace
  • E-commerce platform
  • Your website

E-commerce marketplace

Etsy, Gumroad, Creative Market, etc., are some of the most popular e-commerce marketplaces where you can sell templates. If you don’t have an audience, an e-commerce marketplace is your best bet for selling Canva templates.

Biggest e-commerce marketplaces to sell Canva templates:

Related articles:

E-commerce platform

If you have an existing audience, selling on an e-commerce platform might make the most sense. With an e-commerce platform, you retain the branding advantage and can demand a higher price point. It might still not make sense to run paid ads to your store, except if you plan to sell a template bundle priced at the $100 mark.

Best e-commerce platforms for selling Canva templates:

Related articles:

Your website

When you want to keep branding as the main thing and you can drive organic search traffic or profitable paid traffic to your site, your website is best for selling Canva templates.

The biggest websites are built on WordPress, but the second best option would be to use Squarespace. Shopify is also a good option for building a website and an online store.

Related articles:

Promote Your Canva Template

Depending on where you plan to sell your Canva templates, you might or might not have to do marketing. E-commerce marketplaces have organic traffic, so you might get sales without doing marketing. This is a good option if you don’t have an audience yet.

You need traffic (paid or organic) to sell templates through your website or an e-commerce platform. Content creation and paid advertising are two primary ways to get traffic and customers.

Best ways to promote your templates:

  • Sales Funnel
  • Social Proof and Testimonials
  • Paid Advertising
  • Social Media (especially TikTok)
  • Partnerships
  • Discounts
  • Newsletter
  • Email marketing
  • SEO (Search Engine Optimization)
  • Content Creation

Related articles:

Feature image credits.



Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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