How To Sell Digital Downloads Of Your Artwork


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In this article, we go through how to sell digital downloads of your artwork. The steps presented in the article apply to traditional art and digital art. We also cover how to digitize your artwork, which marketplace to use, or whether to create your own website. We also cover sales and marketing strategies you can use to make those initial sales.

Key Takeaways

  • Photograph or scan your artwork to a digital format.
  • Do market research and see what your competition is doing.
  • Choose a marketplace to sell your digital downloads.
  • Use marketing and sales strategies to get those initial sales.
  • Expand and scale with branding.

How To Make Your Artwork Digital

The process of making your artwork digital is pretty straightforward but can vary depending on the type of artwork you’re working with.

Here’s a quick rundown of the steps you’ll need to take:

  • Scan or photograph your artwork: If your artwork is on paper, you’ll need to scan it using a flatbed scanner. If it’s a painting or other three-dimensional object, you’ll need to photograph it. Make sure the image is high-resolution and in focus.
  • Clean up the image: Use editing software like Adobe Photoshop to remove any dust, scratches, or other blemishes from the image. You can also adjust the color balance, brightness, and contrast to make the image look as good as possible.
  • Save the image in a digital format: Once you’re happy with the image, save it in a format like JPEG, PNG, or TIFF. We recommend saving it as PNG, as it’s a lossless image format.
  • Resolution and size: Make sure your artwork is as big as possible so it has plenty of use cases. It’s worth noting to format your digital downloads to print correctly for 5X7 or 8X10 (or another standard size) frames. You can do all of this in Adobe Photoshop or using Canva.

Just keep in mind that, depending on the complexity (material-wise, oil in canvas, etc.) of your artwork, this process can take some time.

To take a professional photograph of your artwork, we recommend the below camera:

Sony Alpha a6400 Mirrorless Camera:...
  • 20.1MP stacked back illuminated 1" Exmor...
  • Enhanced subject capture: wide 425...
  • Fast and accurate: Up to 11Fps...
  • Multiple movie functions: Make time...
  • Tiltable LCD screen: customizable for...

Market Research And Competition

Before you start selling your digital downloads online, it’s a good idea to do some market research to figure out what kind of art is selling well, who your target audience is, and what online platforms are best for selling your kind of digital download art.

Here are a few key steps you should take:

  • Look at what’s popular: Browse online marketplaces like Etsy, Envato Elements, and Creative Market to see what types of art are currently selling well. Pay attention to the styles and subjects of the artworks.
  • Study your competition: Check out the profiles of other artists selling similar art to yours. Look at their prices and descriptions to get an idea of what’s currently being done.
  • Identify your target audience: Think about who would buy your digital downloads. Are they art collectors, home decorators, online business owners, or gift shoppers? Once you know who your target audience is, you can tailor your online presence to appeal to them.
  • Choose the right online platform: There are plenty of online marketplaces and platforms for selling digital downloads. Look for the platform that best suits your target audience.
  • Research on the prices: Before setting a price for your digital download, research the prices of similar items by other artists and business owners on the platform you have chosen.

The best-selling artwork themes and topics on online marketplaces:

  • Vintage and retro
  • Nature and landscapes
  • Abstract and geometric shapes

Choosing Where To Sell Your Artwork

One popular marketplace for digital products is Creative Market. They offer various products including fonts, graphics, templates, graphic design elements, illustrations (your artwork), and more. Another great option is Gumroad, which is specifically geared toward creators of all kinds.

For those looking to sell stock photos and graphics, Shutterstock and iStock are great options. They’re both well-established platforms with a lot of traffic and a wide customer base.

Another option is Sellfy, which allows you to sell digital products of all kinds. They offer a simple and easy-to-use platform, and they also provide marketing tools and analytics to help you grow your business.

If you’re not sure which platform to go for, it’s worth checking out a few and seeing which one fits your needs best. Each platform has its own set of rules and fees, so make sure to read through them carefully before signing up.

The most popular marketplaces to sell digital downloads:

Creating A Brand And A Website

If you are into brand building and want your artwork to have a bigger impact, creating a brand and a website would be the thing to do. Creating a website starts with picking a domain name (Namecheap, affordable domain names), getting a hosting service (Bluehost, great for beginners), and building a website (WordPress + Elementor Pro, we recommend).

You can also choose an all-in-one service like Squarespace if building a website is not your thing. Squarespace is probably the easiest solution to get started with brand building. If you choose to get a website, remember that you need to drive traffic (audience, buyers) to the website.

We recommend starting with Etsy or Creative Market, and when you know your products sell and you have a good feeling about how online business works, then expand to branding and build your own website.

Selling Digital Downloads Of Your Artwork

Selling digital downloads can be a bit tricky, especially if you’re just starting. For one, there’s a lot of competition out there, especially on Etsy. There are tons of other creators and artists who are also trying to sell their digital products online, so it can be hard to get noticed.

So we gathered some marketing and sales strategies that you can implement in your business to make those initial sales. We also recommend you read our article on ‘How to create digital downloads that actually sell.’

Marketing strategies

  • Offer a free sample of your digital download to build trust and credibility
  • Create a sense of urgency with limited-time discounts or bonuses
  • Cross-promote with other brands or influencers
  • Host webinars or live streams related to your digital downloads
  • Optimize website and product pages for search engines and easy navigation
  • Be creative and always test and refine your approach for continuous improvement

Sales strategies

  • Use email marketing campaigns to target specific audiences and promote your digital downloads
  • Create a sense of exclusivity by offering VIP access or members-only deals
  • Leverage the power of social proof by sharing customer testimonials and reviews
  • Use retargeting ads to bring visitors back to your website who left without purchasing
  • Use upselling and cross-selling techniques to increase the average order value
  • Experiment with dynamic pricing to see if it increases conversions
  • Use affiliate marketing programs to incentivize others to promote your digital downloads
  • Try bundle sales, where you offer a group of related digital downloads at a discounted price
  • Use scarcity tactics, such as limiting the number of available copies or only offering it for a short time period
  • Create a sense of urgency with a countdown timer or “limited time” offer
  • Use a landing page to promote a specific digital download
  • Use webinars, live streaming, and other interactive content to showcase your digital downloads
  • Create a sense of community with a private group or forum for customers who purchase your digital downloads
  • Create a loyalty program to reward repeat customers
  • Use referral marketing to encourage existing customers to recommend your digital downloads to their friends and family

FAQs About Digital Downloads And Digital Art Print

What Is A Digital Art Print?

A digital art print is a reproduction of an original artwork that’s created using digital technology, like a computer or tablet. It’s basically a high-quality image of the original artwork that can be printed on various materials such as paper, canvas, or metal.

Why Sell Your Artwork As Digital Downloads

Firstly, digital downloads are easy to produce and distribute. Once you’ve created a digital download of your artwork, you can sell it repeatedly without worrying about creating new physical copies. This means that you can sell your art to people all over the world without having to worry about shipping costs or logistics.

Another great thing about digital downloads is that they’re more affordable than a physical art. This means that more people can afford to buy your art, and you can reach a wider audience.

Another advantage is that digital downloads are easy to store and share; you don’t have to worry about storage space or protecting them from damage.

Overall, selling digital downloads is a great way to get your art out there, reach a wider audience, and open up new revenue streams.



Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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