How to Sell Digital Products for Free – A Quick Guide to Profit


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Key Takeaways

  • Build an Audience Through Content Creation: Creating free content, such as videos, audio, images, text, or code, is an effective way to build an audience over time, which can be instrumental in selling digital products.
  • Select the Right Content Platform: Different platforms have varying degrees of authority and audience-building potential. Platforms like YouTube and Pinterest can provide quicker results than Google SEO or blogging.
  • Choose the Right Marketplace: To sell digital products for free, select e-commerce marketplaces with organic search traffic, as this can help you gain visibility and attract customers even if you don’t have a substantial audience yet.
  • Tactics for Selling Your Digital Product: If you have an audience, consider creating lead magnets and using email marketing to promote your products. Use upsell and cross-sell strategies to convert freebie-seekers into paying customers. You can also use in-content selling to promote your products within your content.

Create Content to Build An Audience

To sell digital products for free, you need to create content to build an audience or sell your products on an e-commerce marketplace.

Content creation is one of the most effective ways to build an audience (the other is via paid ads). Essentially, you become a content creator, a digital creator who creates free content for people to enjoy, learn from, and get help from.

When done well, free content will attract people, which leads them to sign up for more and eventually grow to a following.

Content creation takes time. It takes time to produce the content, and it takes time to gain the following with that content. It can take anywhere from months to a few years. Audience building takes time, but the “reward” is that now you have an audience to sell your digital products to, and you can do it for free.

Main types of content you can create:

  • Video
  • Audio
  • Images and visuals
  • Text
  • Code

Platforms to publish content for free:

Different benefits of different platforms with content creation

It’s not the same thing to build an audience or create content to appear on Google Search as it is to create videos and content for YouTube.

Google SEO (search engine optimization) and blogging take a ton of time, as you are competing against billions of websites. You also need to become an authority on the subject you are writing about, and that takes time to build.

YouTube does not have the same authority system built into its algorithm. Thus, your video can gain instant success.

Pinterest also does not have an authority system, as does Google Search. You can create a pin, gain clicks to your product instantly, and even make sales in an instant.

TikTok, Instagram, Meta’s Facebook, etc. are all platforms that can make your content go viral, and you can gain instant success. Blogging and podcasting are some of the most difficult ways to build an audience.

Sell Other Businesses’ Products

You don’t have to create your own product to sell digital products for free. You can also sell other businesses’ products. Affiliate marketing is the most used method to sell other businesses’ products.

Find companies and products you are interested in and look if they have an affiliate program. The next step is to promote that affiliate program through your content.

Most popular affiliate networks to find digital products to sell for free:

Choose Where to Sell Your Digital Products

To sell digital products for free, you must choose a platform or a marketplace that offers a way to sell digital products for free. Note that it’s to your benefit that the platform has organic search traffic, so you should focus on e-commerce marketplaces rather than e-commerce platforms.

Organic search traffic is beneficial if you don’t have an audience or are currently building it. To gain maximum exposure in any marketplace, study the marketplace’s best practices and ways to get your digital products maximum visibility.

List of free e-commerce marketplaces to sell digital products for free:

List of free e-commerce platforms to sell digital products for free:

Tactics for Selling Your Digital Product for Free

If you don’t have an audience or a following to sell your digital products, the best tactic is to use an e-commerce marketplace and focus on SEO (search engine optimization) in a given platform.

Also, remember to read the platform’s best practices to understand how the platform works best for your specific situation.

If you have an audience, try creating a lead magnet that solves one narrowly specified problem for your potential customer. You can create free lead magnets with Canva, for example.

Lead magnets

For example, you can offer the lead magnet in exchange for an email address and build an email list using ConvertKit or another email service provider. You can also use platforms like Gumroad, offer a free product, and get customers’ email addresses that way.

You can create follow-up emails to promote and sell your product when you’ve got a lead.

Lead: A lead encompasses the contact details and, occasionally, the demographic data of an individual expressing interest in a particular product or service.

Upsells and Cross-sells

Using platforms like Gumroad, you can do upsells even for free products. One tactic you can use is to get customers interested in a free product, and then you do either an upsell or cross-sell to get a paying customer instead of a freebie-seeking customer.

In Gumroad, boost your free product visibility to the maximum and then upsell a paid product.

With Gumroad, you can also promote your free product with the Gumroad boost function. Boost your free product by leveraging Gumroad’s inner marketing and upsell or cross-sell your digital product to an interested customer.


You can use Pinterest to sell affiliate products or your digital products. Create a pin and add an affiliate link to the pin or a link to your products. Creating a Pin is easy and does not cost a dime. With the right Pinterest content strategy, you can make your digital products visible quickly and efficiently.

You can also sell your digital products in TikTok with its shop feature. Post a short video of your product, how it works, and what it looks like, and add a link to your bio so customers can go and get your product.

Related article: How to sell and promote digital products on Pinterest

In-content selling

In-content selling is promoting, mentioning, or hinting about your product between content. In videos, you can quickly mention to check out your digital products, or during podcasts, you can promote a new product you’ve just created.

If you have a website, add a side banner about your product or an offer at the end of the blog post.

Related article: How to sell digital downloads on your website

Feature image credits.



Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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