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How to Sell Digital Products on Artstation – Make Profit From Day One

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Do Market Research

Before selling digital products on Artstation, you need to make sure there’s a market for your product. Creating a market that doesn’t want to exist is tough, so ensure you’ve done proper market research before creating your digital product.

Competition research

You can study your competitors by visiting websites that sell the kind of digital products you are selling. Good sites to start with are Design CutsEtsyCreative MarketGumroad DiscoverSkillshare, Udemy, and any other marketplace you can think of that fits what you are selling.

Things to note when doing competitor research:

  • Product pricing.
  • Product design and layout, incl. color choices, font choice, vibe, and tone of voice.
  • File delivery, incl. format, sizes, and features.
  • Customer service.
  • Customer feedback.
  • How many sales the competitor has made.
  • When was the business or store established.
  • Product images and overall branding.
  • Product title and product description.

Audience research

Can your target audience buy your product (financially), and are they willing to buy your product (mentally)? You must ensure the customer and your target audience have the will and the ability to buy your product.

Things to note when doing audience research:

  • What your target audience is looking for.
  • What jobs do they have.
  • What is their income level.
  • Where do they live (country).
  • What problems do they have, and can your product solve that problem.
  • What is their age bracket.

Publish Your Product on Artstation

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You can create a new product by clicking the ‘Create a product’ button found on your Manage Digital Products page.

In Artstation, you can create new products by clicking the ‘Create a Product’ button found on your Manage Digital Products page.

Types of product categories available on Artstation:

  • Tutorials: Training material that describes a lesson or a process.
  • Game assets: Assets that can be used in video game development, including characters, props, icons, etc.
  • Resources: General art resources, reference packs, or tools that help or improve the artist’s workflow.
  • Brushes: Digital brushes that can be used in digital painting, digital drawing, or sculpting (ZBrush, etc.)
  • Artworks: Original artworks, images, progress shots, groundworks, or files (PSD, CSP, AI, etc.).
  • Books & comics: Digital comics, light novels, manga, textbooks, or art books.

Types of products you can sell on Artstation:

  • Reference packs
  • Courses
  • Tutorials
  • PDFs
  • E-books
  • 3D models
  • Brushes (Procreate, Clip Studio Paint, Photoshop, etc.)
  • Video game assets
  • Artworks and related files to it
  • Digital goods, in general

Artstation SEO and tags

Artstation has a search bar visitors can use to search for different digital products. Writing a clear product description and optimizing keywords in it will help your product surface in search results.

SEO: Search Engine Optimization

By going into your product’s marketing info tab (available when you’ve given your product basic information), you can set a few categories for your product.

These categories will help your product surface in the correct place when customers are searching for products.

Selecting the right category and writing a clear product description will help your product get organic traffic.

Price Your Product

Depending on the digital product you are selling, you can have different pricing strategies. The usual route is to price roughly the same way your competitors have priced their products, but in most cases, that might not be the best approach.

In Artstation, you can set one flat fee for your digital product. Remember that as digital products are not tangible, the perceived value becomes highly important.

Ways you can increase perceived value:

  • Improve branding and design aesthetics.
  • Raise product price above the average market price.
  • Emphasize the results and the outcomes your customer can get with your product.

Different pricing strategies you can use to price your digital product:

  • Value-based pricing strategy
  • Competition-based pricing strategy
  • Cost-based pricing strategy
  • Brand-based pricing strategy
  • Offer-based pricing strategy

Check out: How to price digital downloads

Promote Your Artstation Products

People need to find your products, and while Artstation’s global promotions are a powerful way to promote your products, it doesn’t hurt to put some of your own marketing efforts in too.

Enable marketing tools

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You can enable global discounts from Artstation’s marketing tools.

You can enable global discounts, coupons, and cross-sell discounts from Artstation’s marketing tools. These tools will help your store, and products get more exposure whenever Artstation has site-wide promotions.

You can set the discount % to 10, 20, 30, 50, or 70% off the sales price.

Coupons (available on PRO and STUDIO plans): You can set discount coupons to entice price-sensitive customers to buy your products.

Cross-sell discounts (available on PRO and STUDIO plans): You can sell more products by offering discounts based on the volume of products. You can set a discount if a buyer purchases 2 products or 3+ products in the same order.

Social proof

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Example of a customer review.
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Customers can see reviews and ratings directly on the product page.

One of the most effective product marketing methods is social proof, customer testimonials, and customer reviews. Nothing beats customer reviews (when they are positive), so try your best to include social proof in your product description.

Artstation has a built-in rating and review system, so people can easily leave a rating and a review for your products.

Different ways to get customer testimonials and social proof for your product:

  • Have a beta group and ensure your customers get results, which you can add as part of your product description.
  • Send a follow-up email after a customer has bought your products and ask for feedback.
  • Have a feedback form or a link to a form to collect customer feedback, don’t forget to ask permission to use their replies as social proof.
  • Offer bonus content in exchange for a review.

Email marketing

Email marketing is one of the best ways to promote your Artstation store, as you can directly reach your customers through their inboxes. There is a reason people have given you their email addresses, and if you’ve done things right, your digital product is aligned with the people on your list.

One of the best email service providers that we can recommend: ConvertKit

Email list-building strategies to use:

  • Squeeze pages
  • Content upgrades and gated content
  • Embedded signup forms
  • Loyalty and referral programs
  • Pop-ups and overlays

Social media

Social media tends to be the place to market your Artstation store and products. Instagram, Pinterest, TikTok, and YouTube are some of the best platforms for promotion.

If you don’t already have an account on those platforms, consider creating one, and remember that consistent content/art creation is the key to building an audience on any platform.

Check out: How to sell digital products on Pinterest

Increase Your Product Sales

Artstation offers multiple ways you can increase product sales. With their built-in marketing tools, you can offer discount coupons, create cross-sell opportunities, and participate in global site-wide promotions.

Affiliate links

You can join ArtStation’s affiliate program and earn a minimum of 3% per sale, with potential earnings ranging from 3% to 80%. There’s no application process – you can start earning commissions immediately without waiting for approval.

They have a 30-day cookie window, meaning commissions are yours if a buyer purchases within a month of clicking your referral link. The platform has link tracking and reporting tools to track your link performance and promotions in real time.

Artstation blog

Artstation blog is another way to increase sales, as with each post, you can promote your new products and share new techniques, thoughts, and other exciting news related to your artistic journey.

Branding and products visual design

Branding and having professional-looking images for your products can increase your sales. Your digital product needs to look good to signal a high perceived value.

Your product can be amazing, but if the packaging, product images, design, use of fonts, and overall branding are off, you likely won’t make any sales.

Below are some of the best sites to get professional resources for stylizing (fonts, mockups, templates, etc.) your digital products:

Offer freebies

Freebies are popular in the Artstation Marketplace, serving as samples to attract followers. When visitors get your digital product (freebie or paid) on ArtStation Marketplace, they follow you automatically, regardless of whether they bought something from you or got a freebie.

Followers get notifications on-site and via email for your new products. Free items help build an audience and keep them informed about upcoming releases.

Artstation Pro and Studio plan

Being an ArtStation Pro and Studio member lets you earn up to 95% from each sale on your ArtStation-powered website. You will earn up to 88% from each sale if you are on the free plan.

Being a pro or a studio plan member, that’s 7% more profit, which can quickly add up when selling in high volume.

Check out: Best free platforms to sell digital products for free

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Okuha

Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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