How to Sell & Promote Digital Products on Pinterest

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Create an Online Store For Digital Products

To sell digital products on Pinterest, you need to set up an online store where you drive the search and advertising traffic from Pinterest. You don’t need to create a website to do this, but it’s recommended for performance tracking (Pinterest tag) and maximizing profits.

You can also use Pinterest to drive traffic to a marketplace where you have a store set up. The disadvantage is that you can’t track customer conversion precisely enough.

Best ways to set up an online store for your digital products:

Best marketplaces to sell digital products:

Check out:

Best free platforms to sell digital products for free
Best platforms to sell digital products
Best platforms to sell digital downloads

Set Up a Pinterest Business Account

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The Pinterest business account enables you to promote pins through advertising.


You can set up a free Pinterest business account to gain access to your Pins analytics and the ability to run ads on Pinterest.

There are three options available:

  • Create a New Business Account: If you’ve never used Pinterest before or prefer a separate business account with a different email, you can create a new one from scratch.
  • Create a Linked Business Account: If you already have a personal Pinterest account and want the convenience of signing in with the same email for personal and business use, you can create a linked business account.
  • Convert Your Personal Account: Alternatively, if you have a personal account on Pinterest, you can convert it into a business account.

While personal and business accounts share similarities, business accounts offer valuable features tailored to business owners and marketers. These features grant access to the Pinterest Business Hub and Pinterest Analytics, allowing you to assess and analyze the performance of your Pins.

Install Pinterest Tag to your website

The Pinterest tag is a snippet of code you can insert into your website. Its purpose is to enable Pinterest to monitor and trace the visitors to your site, along with the activities they engage in after encountering your Pinterest advertisement.

Essentially, this tool allows you to gauge the performance and conversions of your Pinterest ads by gaining insights into how individuals perform on your website after interacting with or viewing your ad.

By adding the Pinterest tag to your website, you’ll be able to:

  • Track and optimize conversions and access conversion insights.
  • Build audiences for targeting.
  • Become a verified merchant.
  • Measure campaign performance.

You also have the choice to leverage the Pinterest API for tracking conversions, complementing the functionality of the Pinterest tag, thereby enhancing your ability to monitor and optimize conversions.

Once you’ve implemented the Pinterest tag, the changes may take up to 24 hours to fully propagate and become visible in Pinterest Ads Manager. Installing a Pinterest tag with Google Tag Manager takes roughly 5 minutes (you need an active Google Tag Manager account and a container(website)).

Claim and verify your online store site

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You can claim an account from the following path: Pinterest ->Settings -> Claimed accounts

Claim your website on Pinterest (HTML code is used to claim a website) to access analytics for your Pins and those created by others from your site. This enhances your profile with your picture, a Follow button, and a globe icon next to your site URL, displaying only the domain name.

Verified merchants get a blue checkmark, while verified accounts or creators receive a red one. Multiple websites under your Pinterest account are allowed, provided they use second-level domains, subdomains, or subpath domains. These designations ensure accurate attribution of pages, URLs, or products.

Pinterest has HTML code for multiple website providers, including Squarespace, Shopify, WordPress, etc.

Brand your account

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Example of a Pinterest account with clear branding and an idea of what the Pinterest account is all about. Image credits.

Pinterest is a visual platform, so make sure your Pinterest profile looks professional and is branded in the best way possible.

Use professional graphics, fonts, and other elements on your profile. The best resources can be found from Creative Fabrica, Creative Market, and Design Cuts.

Create Pinterest Boards

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Example of a Pinterest account that has branded its Pinterest boards. Image credits.

Pinterest Boards serve as a way for saving, collecting, and structuring your Pins. You have the flexibility to craft new boards directly from your profile or while creating a fresh Pin. These boards are invaluable for arranging your business’ Pins for effortless navigation for visitors exploring your profile or ideas.

Create Noteworthy Pins And Product Rich Pins

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You can create a pin from the top left corner of your Pinterest page.

To sell digital products on Pinterest, your pins must look professional and branded, have a clear message, and call-to-action (CTA).

To enable rich pins, you need to add Open Graph or Schema.org markups between the <head> </head> section of your HTML code (if you own a website) for each page on which you want to enable rich Pins.

Best way to create organic pins:

  • Create visually inspiring content.
  • Encourage users to save your content and pins.
  • Give context to your ideas with an intriguing text.
  • Publish frequently, at least weekly.
  • Use 2:3 aspect ratio images (1000px x 1500px) – Pin specifications

The more your ideas are saved, or your account is followed, the more you will appear across Pinterest.” – Pinterest

How pins, content, and digital products get discovered on Pinterest:

  • Home feed: People browse their home feed for new ideas.
  • Search: People use the Pinterest search bar to find new ideas. Keyword and visual searches.
  • Related Pins: When people look closer at Pins that they like, Pinterest displays similar Pins nearby.
  • Shopping: Shopping features and product Pins help people to discover new products.

Best strategy for publishing pins:

  • Schedule your pins: Schedule pins using a Pinterest scheduling tool.
  • Create regularly: Create new pins at least once a week.
  • Add a URL: Add a URL to your pins so you get traffic to your store and digital products.
  • Organise Pins into Boards: Write clear and descriptive titles and descriptions on your boards to help with the search.

Check out: Pinterest Traffic Avalanche

Type of rich pins:

  • Recipe rich Pins: Add a title, serving size, cook time, ratings, diet preference, and a list of ingredients.
  • Article rich Pins: Add the headline or title, the description, and the author of the article or blog post.
  • Product rich Pins: Include the most up-to-date pricing, availability, and product information right on your Pin.

Use Pinterest Product rich pins

Product Pins represent a specific category of rich Pins that dynamically display real-time information like price, availability, product title, and description from your website. These Pins can also earn special badges.

For instance, they might get a “Bestseller” badge if they’re among the top-purchased items in a Pinterest product category across various sellers. Alternatively, they could feature a “Popular” badge if they’re among the most frequently clicked product Pins in a particular Pinterest product category.

Sell & Promote Your Digital Products on Pinterest

Like Google, Pinterest is, first and foremost, a search engine. People come to Pinterest for various reasons, but one is to buy products. To sell digital products on Pinterest, you need to have a website or a marketplace where you drive that search traffic.

Ads and promoted pins

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For a smooth user experience when transitioning from a Pinterest ad to your destination URL, ensure consistency in both the ad (left side image), including the unseen description, and the landing page (right side image). This consistency should extend to the visual appearance and relevance of the content. Image credits.

Ads are promoted Pins that you pay to be placed where your desired audience is most likely to see them.

The different places where your audience will see your ads:

  • Home feed: It’s a personalized feed of content based on users’ previous Pin engagements.
  • Search: After people use keywords and visual searches, relevant pins are shown in the search results.
  • Related pins: When people click on a pin, they will see related pins.

What happens with promoted pins:

Ads on mobile: When a user clicks on a pin from a mobile device, it opens a full-screen view. Users can save the Pin to their boards or tap the image to visit the destination URL, referred to as an outbound click, where they can explore more about your brand on your website.

Ads on desktop: When someone clicks your pin through a desktop device, they will be taken directly to your brand’s website – skipping the closeup experience found on mobile.

Different ad formats you can use on Pinterest:

  • Standard ad: Single, static image. It is the most basic and widely used type of ad format.
  • Video ad: Single video asset. It is the same size as a Standard Pin.
  • Max. width video ad: Max. width video ads are unique in that they span the entire width of the two-column feed within the Pinterest mobile app, offering maximum visibility and impact.
  • Idea ad: Share ideas in an actionable and shoppable way. Fullscreen image or a video.
  • Carousel ad: Showcase 2-5 images (cards) in an interactive format.
  • Collections ad: Display multiple products in a single ad.
  • Shopping ad: Similar to standard ads, with an added feature of showing product details, including the price.

Check out: Pinterest academy (for more info on Pinterest ads)

RSS feed automation

If you have a website that has RSS feeds (almost all websites have this), you can create pins automatically by using Pinterest’s RSS feed functionality. You need to have a claimed account to enable this feature. RSS feed is best for creating pins based on content published on your website.

However, that content can bring traffic to your site, which can increase your digital product sales.

Organic traffic generation and Pinterest SEO

To get your digital products visible on Pinterest, you need to create pins. Pins are visuals, images, or videos that people see when searching for ideas and products on Pinterest.

You can either create pins manually through Pinterest or use a scheduling tool like Tailwind to exponentially increase the creation and publishing frequency of new pins.

Make sure you use the latest graphics and fonts (you can find the best ones from Creative Fabrica, Creative Market, and Design Cuts) on your pins to make them look professional.

Remember to have product rich pins and a business account to get the most out of your pins. Create pins for all relevant boards and to one general board that includes all pins.

Related article: Pinterest content strategy

Pinterest SEO

Content creation (pins) is central to creating organic traffic through Pinterest to your website and digital products. Over 465 million people use Pinterest every month. Pinterest SEO (search engine optimization) is a way to optimize your pins for Pinterest’s search engine.

For getting your pins noticed, focus on the right keywords and design of your pin. The Pinterest search engine algorithm focuses on and recognizes both factors when it ranks content on the platform.

Check out: Pinterest Traffic Avalanche

Optimize pins and descriptions:

  • Pin image: Pinterest can read text on images, so you can consider adding your keywords to the image itself.
  • Pin title: Article title, digital product title/name, blog post title, etc.
  • Pin description: A brief description of your digital product and relevant keywords for optimizing visibility on Pinterest.

Popular topics on Pinterest:

  • DIY and Crafts
  • Design
  • Animals and Pets
  • Architecture
  • Art
  • Health and Fitness
  • History
  • Education
  • Film, music, and books
  • Holidays and events
  • Food and drink
  • Gardening
  • Geek and Tech
  • Cars and Motorcycles
  • Celebrities
  • Hair and Beauty

Feature image credits.

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Okuha

Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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