How to Sell Notion Templates Successfully


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Key Takeaways

  • Conduct thorough competition research by exploring popular Notion templates and widgets from sources like Creative Fabrica, Google, TikTok, Gumroad, and Etsy, with a focus on effective designs.
  • When creating Notion templates, prioritize elements like an easy-to-use interface, appealing design, visual aesthetics, clarity, basic content, and clear instructions.
  • Include a comprehensive how-to guide in your template to assist users, especially those new to Notion, and use callouts or toggles for added clarity.
  • Publish your Notion template and create a PDF or TXT file containing the template link, a thank you message, and other relevant customer information.
  • Set up an online store to sell your Notion templates, considering platforms like WordPress, Gumroad, Shopify, Etsy, and others.

Do Competition Research

To start selling Notion templates, the first thing to do is thorough market research. Start by researching popular Notion templates and Notion widgets (WidgetBox) to elevate your templates’ style.

You can explore various sources like:

Gumroad and Etsy are some of the most used e-commerce marketplaces to sell Notion templates. On Gumroad, head to the Discover section and search for Notion templates. Discover creators whose products resonate with you and explore their range of Notion templates to gain insights into effective designs.

When on Etsy, use the search terms Notion templates and sort by ‘Top customer reviews.’ You will get a list of the best-selling Notion templates that customers have been happy with. Disregard the ad-based product listings and focus on products visible without ads.

You can also use tools like Sale Samurai to speed up the competition research on Etsy.

Create, Design, Publish, and Test the Template

To create effective Notion templates, it’s good to start by buying and testing out your competitor’s templates and see what works and what isn’t working.

A good template design should have the following elements:

  • Easy-to-use interface.
  • Good and appealing design.
  • Visually aesthetic.
  • Offer clarity.
  • Include basic content and instructions on how to use the template.

When designing Notion templates, keep aesthetics and the overall branding in mind. Make the template look good by using colored icons, custom icons, visually appealing font(s), color-matching backgrounds, etc.

As a digital product, your Notion template must convey high perceived value. This can be done with good design skills.

Ideas for Notion Templates You Can Sell

  • Book Tracker
  • Travel Planner
  • Notebook Manager
  • Habit Tracker
  • Goal Tracker
  • Daily Journal
  • Stoic Journal
  • Health Hub
  • Subscription Tracker
  • Mood Tracker
  • Bookmark Manager
  • Budget Tracker
  • Bullet Journal
  • Idea Manager

Add How-To Guide

When you’ve designed your Notion template to the perfect form it can be, you must include instructions on how to use it efficiently. The how-to guide explains the different parts of your Notion template and gives insights and a better understanding of how Notion works overall.

Expect that some customers are just starting with Notion and have no idea how to use it. Write your instructions with this approach.

Using callouts or toggles to explain sections can enhance clarity, and when in doubt, it’s better to over-explain how things work.

The more clarity you bring for your customers, the less customer service you do per customer.

Publish Your Template

When you’ve created and designed your template, it’s time to test how it works for customers. Click the Share button at the top right corner and select the Publish tab.

You can publish (sell the link) your Notion template from the top right corner (Share).

When you publish your Notion template, it will be available for the world to see and duplicate. You, however, are the only one who knows the exact link to the Notion template. You can also use the unpublish button if you are not yet ready with the design.

When your Notion template is published, all changes you make will be automatically updated to the published version. This way, you can offer free updates to your customers when selling the template.

Settings for publishing your template:

  • Allow Editing: OFF
  • Allow comments: OFF (Unless you prefer to have your customers provide comments and feedback on your template)
  • Allow duplicate as template: ON (Allows your customers to save their copy of the template.)
  • Search engine indexing: OFF (So your template won’t appear in search engine results.)

Create a PDF

Create a PDF to paste the Notion template link into. The PDF file (or a TXT file) is the file you sell to your customers. When they open the PDF or TXT file, there will be a link from which they can get to the template you’ve created and duplicate it to their Notion.

Things you can and/or should include in the PDF:

  • Thank you message.
  • Affiliate links to other products, templates, etc. (you can also place these in the actual Notion template).
  • Link to the Notion template.
  • Encouragement to leave a review of the product.
  • Terms of Use (for example, that link sharing is disallowed, etc.)

You can create PDFs with Canva, Adobe, Google Docs, etc.

Set Up An Online Store

To sell your Notion template, you need to set up an online store on your website, in an e-commerce marketplace, or on an e-commerce platform.

Below is a table listing different platforms and solutions to sell your Notion template:

WebsiteE-commerce platformE-commerce marketplace
WordPress + Elementor ProGumroadEtsy
SquarespaceShopifyCreative Market
WixSellfyCreative Fabrica
Table listing different platforms and solutions where you can sell Notion templates.

Related article:

Best ways to sell Notion templates and make money with Notion:

  • Sell individual templates through a website. (example)
  • Create YouTube videos about Notion. (example)
  • Become a Notion consultant and Notion brand ambassador. (example)
  • Start a blog about Notion templates. (example)
  • Create a Notion template online course. (example)
  • Sell as part of your other business. (example)

Promote Your Notion Template

Depending on where you plan to sell your templates, you might or might not have to do marketing. E-commerce marketplaces have organic traffic, and you might get sales without doing any marketing. This is a good option if you don’t have an audience yet.

You need traffic (paid or organic) to sell templates through your website or an e-commerce platform. Content creation and paid advertising are two primary ways to get traffic and customers.

Best ways to promote your templates:

  • Sales Funnel
  • Social Proof and Testimonials
  • Paid Advertising
  • Social Media (especially TikTok)
  • Partnerships
  • Discounts
  • Newsletter
  • Email marketing
  • SEO (Search Engine Optimization)
  • Content Creation

Related articles:

Increase Notion Template Sales and Your Overall Revenue

There are multiple ways you can increase the overall template sales as well as other revenue.

Below are some of the best ways to increase template sales and revenue:

  • Add affiliate links to the Notion template for additional revenue generation.
  • Upsell, down-sell, or cross-sell additional and other templates (Notion or equivalent) either inside the Notion template or before, during, or after purchase.
  • Upsell an online course to accompany the Notion template. Example: Template for health tracking, online course about exercising and healthy food (something that is aligned with the template that you sell).
  • Add affiliate links to the Thank you PDF the customer gets when buying a template.
  • Join affiliate programs to sell other creators’ Notion templates (suggest a 50/50 commission split).
  • Join the Notion affiliate program.

Feature image credits.



Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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