How to Sell Prompts – New AI Business Model


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Key Takeaways

  • Research the Prompt Market: Start by conducting thorough research in the prompt market, analyzing competitors’ offerings, sales figures, product presentations, and customer feedback.
  • Choose What Type of Prompts to Sell: Consider the specific AI applications and their unique prompt requirements when deciding which type of text prompts to sell.
  • Creating The Text Prompt Product: Understand that different AI applications may require different approaches. Packaging text prompts in various formats, such as PDFs, Notion templates, or Canva templates, are some of the most popular ways to sell prompts.
  • Choose Where to Sell Prompts: Opt for e-commerce marketplaces with high organic traffic, like Etsy, Gumroad, and PromptBase, or consider building a brand through platforms like Shopify, Sellfy, or Squarespace.
  • Promote Your Prompt: Use various marketing channels, including e-commerce platforms, ProductHunt, social media (Facebook, X, Instagram, etc.), and content creation to attract an audience and build an email list with lead magnets.

Research the Prompt Market

One Click Personal Trainer prompt product sold in Snack Prompt. Image credits.

Start by researching the prompt market, what is already being sold, at what price, and with what kind of offer. Etsy, PromptBase, Snack Prompt, etc., are good places to start market research.

Look for what is trending, what are the best sellers, and what text prompts have the most upvotes or are being featured.

Things to note when doing competitor and prompt market research:

  • Which application is the prompt meant for?
  • How many sales has the competitor made?
  • When was the business or store established?
  • Product images, videos, and overall branding.
  • Product title and product description.
  • Product pricing.
  • Product design and layout, including color choices, font choice, vibe, and tone of voice.
  • File delivery, including format and features.
  • Customer service.
  • Customer feedback.
  • Who do they sell prompts to (business, consumer)?

Choose What Type of Prompts to Sell

As more and more AI applications surface, the more types of text prompts you can sell. Storykube, InVideo, ChatGPT, Midjourney, Stable Diffusion, etc., all work differently and have different prompt requirements. While the base idea of a prompt is the same, the underlying technology is usually proprietary.

Choose what type of prompt to sell and for which application.

Type of text prompts you can sell based on topic:

  • Code and Scripts
  • Art
  • Chatbot
  • Conversion
  • Games
  • Ideas
  • Icons
  • Logo
  • Language
  • Mockup
  • SEO
  • Social Media
  • Translate
  • Writing
  • Finance
  • Email
  • Coaching
  • Ads

Type of text prompts you can sell based on a platform and model:

Related articles:

Create the Text Prompt Product

To create working text prompts, you need to get familiar with the AI (artificial intelligence) application you are using. Most applications work differently, so they need different kinds of approaches. Prompt engineering (the process of structuring text that can be interpreted and understood by a generative AI model) comes into play when you are crafting your prompts.

Text-to-text and text-to-image AI prompting are different from each other. Two different AI applications or AI generators can produce very different results even when using the same exact prompt.

Using a Midjourney type prompt with Stable Diffusion gives different results. However, using a Stable Diffusion type prompt with Leonardo AI gives similar results (depending on the AI art model being used).

To productize your text prompt, the easiest method is to create a PDF with the text prompts pasted into it. Another way is to create and sell a Notion template (preferred). You can easily update the Notion template with new text prompts as you gain more experience in prompt engineering.

Different ways to package and sell the text prompts:

  • Create a Notion template and package the text prompts into different categories inside Notion.
  • Sell a PDF in Gumroad or on Etsy.
  • Upload the text prompt to PromptBase or any other prompt marketplace.
  • Create a membership or a subscription plan for customers to access your unique prompts.
  • Create an editable Canva template that has the text prompts on designated pages.

Choose Where to Sell Prompts

Prompt selling is a relatively new thing, so few e-commerce marketplaces are available. However, you should choose a marketplace with a lot of organic traffic, such as PromptBase, Snack Prompt, Etsy, or Gumroad.

If you want to build a brand around prompts, in this case, Shopify, Sellfy, and Squarespace are the best and fastest ways to start selling text prompts.

Popular e-commerce marketplaces to sell prompts:

Popular e-commerce platforms to sell prompts:

Promote Your Prompt

If you don’t have an audience, the best way to promote and sell text prompts is to publish your product on e-commerce marketplaces. Another way is to publish your product to platforms like ProductHunt, Futurepedia, and There’s An AI For That for added exposure.

Pinterest, Facebook, Instagram, X, Medium, and other platforms are also good starting points to showcase either your text prompt results or plainly promote your new product.

You can also create content around your product.

Example: If you are about to sell ChatGPT prompts, you could talk about the latest updates to ChatGPT, how text prompts work, what people can do with text prompts, and how text prompts can improve their business or life in general. Free content attracts people to your paid product. Content creation takes time, and audience building isn’t easy or fast.

If you have a website, Linktree, or equivalent, you can build an email list with an email service provider like ConvertKit. To build an email list, you need to build a lead magnet.

Feature image credits.



Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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