How to Sell Templates on Etsy – A Full Guide


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Conduct Market and Competition Research

Prior to launching your template sales on Etsy, it’s crucial to conduct comprehensive market research. While the temptation to sell templates based on personal preferences may be strong, it’s important to remember that your customers have distinct preferences.

Your primary objective should be identifying a market segment interested in purchasing templates and subsequently tailoring your templates to meet the needs and desires of that specific customer base.

Best ways to do market research:

  • Get a paid Etsy market research tool (Sale Samurai, for example) and study what templates sell the most on Etsy.
  • Use Google Trends to find trending topics that could be turned into templates.
  • Search what is currently selling the most on Template Monster, Design Cuts, Etsy, Creative Market, Creative Fabrica, or any other marketplace where you want to sell your products.
  • In Etsy: analyze what your competitors are selling, how they sell, and to whom they are selling.
  • In Etsy: analyze the bestseller products, star seller stores, and try to find Etsy’s pick badges from products (Sale Samurai saves you a massive amount of time doing this).

Check out: How to do market research on Etsy

Competition Research

You can study your competitors by visiting websites that primarily sell templates. Good sites are EtsyCreative MarketCreative Fabrica, Template Monster, and any other marketplace you can think of that fits what you are selling.

Things to note when doing competitor research:

  • How many sales the competitor has made.
  • When was the business or store established.
  • Product images, videos, and overall branding.
  • Product title and product description.
  • Product pricing.
  • Product design and layout, incl. color choices, font choice, vibe, and tone of voice.
  • File delivery, incl. format, sizes, and features.
  • Customer service.
  • Customer feedback.
  • Who do they sell templates to (business, consumer).

Create Your Template

Creating your templates should only commence after conducting thorough market research. Creating and designing remarkable templates without considering market demand would be a wasted effort.

Best ways to make sure you are creating and selling the best possible templates:

Types of templates you can create and sell on Etsy

Type of template you can createExample templates you could sellTemplate format you could sell it as
SoftwareCanva template
Notion template
PowerPoint template
Elementor template
WooCommerce template
Mailchimp template
Google Sheets template
Google Docs template
Google Slides template
Squarespace template
HTML5 template
Microsoft Word template
Templett template
Keynote template
Canva template
Notion template
PowerPoint template
Elementor template
WooCommerce template
Mailchimp template
Google Sheets template
Google Doc template
Google Slides template
Squarespace template
HTML5 template
Microsoft Word template
Templett template
Keynote template
Social mediaInstagram post template
Pinterest pins template
Threads post template
Canva template
ResumeATS resume templateGoogle Docs template
Microsoft Word template
Pages template
Email marketingEmail marketing template
Newsletter template
Sales email template
Canva template
VideoYoutube video template
Facebook video template
After Effects template
Premier Pro template
Motion Graphics template
Adobe Premier Rush template
DaVinci Resolve template
Final Cut Pro template
Canva template
Adobe Premier Pro template
Adobe After Effects template
Motion Graphics template
Adobe Premier Rush template
DaVinci Resolve template
Final Cut Pro template
InvoiceEditable invoice template
Business invoice template
Google Docs template
Google Sheets template
Microsoft Word template
Microsoft Excel template
Pages template
Canva template
Business & MarketingBusiness plan template
Project roadmap template
Product roadmap template
Infographics template
Brochure template
Menu template
Business card template
Google Docs template
Google Slides template
Google Sheets template
Microsoft Word template
PowerPoint template
Microsoft Excel template
Pages template
Canva template
Notion template
Cards & InvitationsWedding invitation template
Postcard template
Canva template
Table listing the template types you can create and sell on Etsy, also listing template examples for each template type and the format at which each template type can be done.

It’s suggested that you create a lot of products (40+) for your store to make it look professional, give customers options, and make it look like you’ve been a seller for a while already.

Delivering the template files

Template files can be larger than 20MB in file size, so you need a way to deliver the files to your customer. Etsy’s 20MB digital download file size limit won’t be enough. You need to use something like Dropbox or Google Drive to deliver the file to the customer.

You can create a PDF file with the link to the digital download, so the customer is essentially buying a link to the digital product.

Check out: How to deliver digital products

Set Up Your Etsy Store

Etsy will give you a step-by-step guide on how to set up a store on Etsy.

Go to Etsy to set up your store. You will get a step by step guidance to set up your store, but before you set up your store, make sure you have your product ready and a credit card in hand.

One way to make your store stand out is to name your store according to what you are mainly selling. If you are specialized in selling only Canva templates, call your store according to that specialty. When customers see that your store is specialized in a specific product category, they feel like they are in the right place.

You can always change the store name later on if you want to pivot and sell templates other than just Canva templates, for example.

In the final stages of setting up your store, you’ll create a new listing, costing $0.20. Additionally, you’ll configure payments and billing, enabling Etsy to charge for the listings generated during the setup process.

Etsy store fees

To sell on Etsy, you need to pay fees. Below are all the fees associated with your store. Take these fees into consideration when pricing your product and/or when planning an advertising campaign.

  • $0.20 listing fee for each product (when you place a product for sale)
  • 6.5% transaction fee for each sale you make
  • 3% + $0.25 payment processing fee (US) for each sale you make
  • 2.5% currency conversion fee (if you have set your Etsy Payments in a different currency than your product listings)
  • Regulatory operating fee (only select countries selling digital items)
  • Optional:
    • Etsy ads fees ($1-$25/day)
    • Offsite ads fees (12%)
  • VAT, GST, HST taxes
  • Total expenses (minimum): $0.45 + 9.5% + VAT for each sale

Optimize your listings

Etsy as well as being a marketplace, can also act as a search engine for customers. With over 7.5 million active sellers on its platform catering to approximately 96 million buyers, you must optimize your listings to enhance your visibility on Etsy.

By optimizing your listings, you are essentially doing Etsy SEO (search engine optimization) to get organic traffic to your Etsy store.

Optimize the following aspects of your template listing:

  • Product title
  • Product description
  • Product images (best mockups from Placeit)
  • Colors and aesthetics
  • Font used
  • Perceived value
  • Relevant tags
  • Price
  • Offering
  • Branding

Price Your Product

When determining the price for your product, you have a few options: you can align it with the market average, set it below your competitors (although this can lead to reduced profits), or opt for a premium pricing strategy, positioning your offering as the best in the marketplace.

While conventional wisdom often suggests pricing in line with your competitors, it’s essential to consider how you can effectively differentiate yourself from the competition in this case and increase profits.

When charging a premium, you increase perceived value, you become an outlier, you increase profits, and you can run ads (Etsy ads, offsite ads, social media ads, etc.) profitably as your product isn’t a low-ticket item anymore.

Ways you can price your templates:

  • Value-Based Pricing Strategy (recommended)
  • Competition-Based Pricing Strategy
  • Cost-Based Pricing Strategy
  • Brand-Based Pricing Strategy (recommended)
  • Offer-Based Pricing Strategy
  • Option-Based Pricing Strategy

Check out: How to price digital downloads

Promote Your Etsy Store

Promoting your Etsy store is essential to get those first sales in, reviews going, and possibly to get feedback on your products. Etsy ads, social media, your website, and your email list are some of the ways to promote your store, on top of doing great Etsy SEO.


To celebrate your new store launch (if that’s the stage you are at), you can create a limited-time store launch offer for all of your products, for example, offering -60% off store-wide. The idea is to get sales, reviews, and feedback.

If you have a store and want to pivot into templates, create a promotion celebrating a new product category launch.

Holidays are also an excellent time to offer discounts and promote your store.

Examples of holidays and events when it’s a good time to use discounts:

  • Black Friday
  • 4th of July
  • Spring, summer, fall, and winter sale
  • Thanksgiving sale
  • Beginning and end of school sale
  • Christmas sale
  • Cyber Monday

Scarcity, Urgency, Guarantees, Naming, Bonuses

  • Scarcity: You sell your product in limited quantities. Only 100 are available.
  • Urgency: You sell your product for a limited time. Seasonal offers, for example.
  • Guarantees: 30-day money back, no question asked. Creates a sense of safety inside the customer.
  • Naming: Naming your product to include the benefit the customer gets. Keep the title clear, but use efficient marketing in the product description while keeping Etsy SEO in mind.
    • Example: Easy and fast to edit wedding templates for a successful and beautiful wedding event.
  • Bonuses: What more can you offer on top of the templates? Branding guide, color palette guide, different fonts/font pack, sound effects, etc.?

Social Media

Social media tends to be the place to market your Etsy store and products. Pinterest, Instagram, TikTok, and YouTube are some of the best platforms for promotion.

If you don’t already have an account on those platforms, consider creating one, especially on Pinterest, and remember that creating content consistently is the key to building an audience on any platform.

Don’t forget to align the content you create with the products you sell.

Check out: How to sell digital products on Pinterest

Etsy Ads

While selling low-ticket items (if you go that route) with paid ads is rarely profitable, when using Etsy ads, the goal might not be profitable but to get initial customers, feedback, and reviews. You can spend as little as $1/day to get increased exposure for your Etsy store.

Customer reviews, feedback, and sales figures

Image showing an example store with rave reviews, huge sales, and how it all creates a higher perceived value for your store. Image credits.

Customer reviews and sales numbers serve as powerful indicators, showcasing to potential customers that your store’s product selection has been satisfying for some individuals, making it likely to meet their needs as well.

Whenever possible, actively seek out customer feedback to gain insights into areas for improvement. Incorporating this feedback into your product development process can enhance your offerings and boost sales.

It’s important to note that as your store accumulates more sales, it becomes increasingly appealing to potential customers, further incentivizing them to choose your store.


If you have a website, you can embed Etsy products on your website or link directly to your Etsy store. You need a lot of traffic to sell digital downloads on your website, and the best way to get that is through Google SEO (search engine optimization).

Tips on How to Increase Template Sales on Etsy

To increase your template sales on Etsy, you have a couple of strategies at your disposal. You can consider raising the price of your product or aim to earn multiple status badges and sales-boosting accolades from Etsy.

Increase value, price, and make a better offer

By increasing your product’s price, make sure you increase the value of the product at the same time. The price is only limited to the value you provide. Your product must be worth the price you are asking, but there’s no limit to what price you ask.


  • Seller #1: Sells 200 Instagram Canva templates for $9.99
  • Seller #2: Sells 50 Instagram Canva templates, Instagram marketing plan, audience growth hack guide, access to a private community of Instagram influencers, coupon codes for an Instagram post scheduling service for $199

It’s all about your offer, what you can offer what others are not willing to offer or can’t offer. Increasing the pricing by 10x the average market price increases your product’s perceived and actual value and automatically differentiates your offer from the rest in the marketplace.

It’s a matter of effort, time, and work you put into your product.

$100M Offers: How to Make Offers So Good...
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Star seller badge

A star seller badge will be given to you automatically if you get 5-star reviews consistently, quickly reply to customers, etc.

Star Sellers maintain an exceptional record for delivering exceptional customer experiences, consistently garnering 5-star reviews (over 95% of all the reviews have to be 5 stars), ensuring on-time order shipments, and responding promptly to all incoming messages.

The star seller badge acts as a guarantee for the customer as they can somewhat trust you as a seller when they see you have such a badge.

Etsy’s Pick

Image showing what Etsy’s pick badge looks like. Image credits.

If you can get the “Selected by Etsy’s style and trend editors.” notification icon for your product, it can also make your product stand out and increase your sales and the overall perception of your store.

Bestseller badge

Image showing the bestseller badge given to an item that has had high sales volume over the past 6 months. Image credits.

A bestseller badge is given when your item has had a high sales volume over the past six months. If your products get high sales figures within a specific category compared to other sellers, Etsy will automatically award your listing with a “Bestseller” badge. Getting the best seller badge can increase your Etsy sales significantly.

A Bestseller badge signals potential customers that a product is highly desired, which creates a sense of ‘want’ in the customer.

Feature image credits.



Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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