Instagram Content Strategy for Digital Artists


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Overview of Instagram Feed for Digital Artists

As a digital artist, Instagram serves as a powerful platform to showcase your work and connect with a global audience. Crafting an impactful Instagram feed requires careful planning and execution.

Here are some essential tips to enhance your presence and attract views for your content:

  • Use High-Quality Visuals: To captivate your audience, prioritize high-quality images and videos. Your artwork should shine, so you might consider posting only the finished artwork instead of publishing sketches or work-in-progress photos.
  • Mix of Content Types: Engage your audience by diversifying your content. Share both photos and videos to keep your feed dynamic. Ensure that your colors align with your brand’s look and feel, creating a cohesive aesthetic.
  • Plan and Post Regularly: Consistency is key. Plan your posts and aim to publish a few times a week. Creating a content calendar can help maintain a steady flow of fresh content and build a loyal following.
  • Craft Engaging Captions: Your captions are your voice on Instagram. Use this space to tell your story, provide context to your artwork, and invite audience engagement. Ask questions, encourage comments, or prompt sharing to foster interactions.
  • Harness the Power of Hashtags and Tags: Boost the discoverability of your posts by using relevant hashtags. Additionally, tag other users or artists in your captions to give credit and foster collaboration. This can broaden your content’s reach.
  • Seek Inspiration: Stay inspired by exploring Instagram. Analyze trending content in your niche, follow artworks and artists similar to your art style to see what resonates with the audience, and read through comments to gather valuable feedback.
  • Experiment and Innovate: Don’t be afraid to experiment with different ways to present your digital art. Showcase your creations in unique, inspiring, and educational ways to discover what your community responds to best.
  • Maintain a Consistent Aesthetic: Building a brand and artist identity is vital. Maintain a consistent look and feel across your feed. If a post feels out of place, consider archiving or removing it.

Your Instagram feed is your virtual art portfolio, and making a strong impression is essential. When someone finds your artwork, it’s best to have the rest of your Instagram portfolio in shape for them to get excited about you and your artwork, which eventually leads to getting a new fan or a follower.

Posting Schedule

Instagram suggests continuous and consistent posting, but they haven’t mentioned any particular time of the day or a specific day to post artwork or content to get more views for your artwork.

Alex Hormozi (entrepreneur) mentioned in his book $100M Leads that (not a direct quote) while he was growing his social media accounts, the one thing that made a lot of difference was the amount of content published daily, rather than when something was posted.

Feedback, Performance, and Analytics

It’s worth understanding that likes, comments, and overall analysis of Instagram analytics can shed light on how well your content is performing. Likes and comments on your post can signal to Instagram to push your artwork further to people’s feeds.

Guweiz also mentions in his book The World of Guweiz that (not a direct quote) he would reflect on why one piece was a success and why some other work wasn’t as well received as he might have hoped.

The World of Guweiz (Art of)
  • Hardcover Book
  • Wei, Gu Zheng (Author)
  • English (Publication Language)
  • 152 Pages - 08/29/2023 (Publication...

While likes, comments, etc., can be hurtful (Instagram can be toxic for artists) and can cause a lot of stress and anxiety, it can also act as a way to get feedback from the world.

If a piece does well, it can mean that your artwork had elements that people liked, but it does not mean you should draw similar images or only those types of images. It only means the piece was well appreciated.

Instagram Algorithm

Instead of thinking of Instagram as an algorithm, think about the people using it. How can you post content and art that makes a person interested in your art rather than skip it and move on to the next?

What can you do to make a person stop at your post, give a like to it, comment on it, or become your follower? What makes you like a post, comment on an artwork, or make you a follower?

It’s probably the same reason your followers have had when they started to follow you.

The biggest factors a person starts to follow a digital artist on Instagram:

  • High-quality art
  • Art that resonates with the viewer
  • You are a person they can relate to
  • Your content is entertaining

Instead of “pleasing” the algorithm by doing Instagram reels, IGTV, lives, and stories you don’t want to do in the first place, focus on what you are good at (creating out-of-this-world art) and post content you feel comfortable with, not what you think the algorithm appreciates.

When you post content you feel comfortable with, you avoid stress, anxiety, and burnout.

In the end, it’s people who decide how good the platform is and what content gets noticed.

Feature image credits.



Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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