Is It Hard To Sell Digital Products?


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Yes and no. Selling digital products is easy if you have an established brand, a follower base, or an enticing product with a good product-market fit. Selling digital products is hard if you do not have a following on social media, the market does not want or need your product, or your pricing is off.

As digital products become increasingly popular as an online business form, it’s only natural to wonder whether it’s hard to sell digital products or not. In this article, we explore what makes selling digital products difficult and how you can improve the likelihood of getting digital product sales.

Challenges Of Selling Digital Products

Selling anything online, whether it’s physical or digital products, has its ups and downs. While you can sell digital products globally, you are simultaneously going against a global market, compared to selling physical products locally, where the market might become too small and niche.

Finding The Right Audience

One of the biggest challenges when selling digital products is finding the right audience. You need to identify who your target market is and create digital products that resonate with them.

This could include researching popular topics centered around your niche, creating surveys or polls to find market demand and customer pain points, and analyzing data from previous campaigns (if you’ve run an ad campaign of some sort).

Once you have identified your target audience, you can tailor your marketing efforts accordingly. Selling digital products can be hard if you don’t know who you are selling your products to.

Market research is essential before creating any product as it could very well be that there’s no demand for the product that you have just created.

Pricing And Promotion Strategies

Pricing digital products correctly is also a challenge for many sellers. It’s important to consider factors such as competition in the marketplace, cost of production (time, digital assets), and potential customer demand before setting prices for digital products.

Promotion strategies should be tailored to reach specific audiences to maximize sales potential. This could involve using social media platforms like Instagram or Twitter to advertise special offers or discounts on certain items.

The mentioned market research is crucial as it will give you a good idea of the price points, product types, and also marketing message to use when launching or selling your digital product.

If you haven’t done extensive market research, selling your digital product, even with correct pricing and good promotion, can still fail massively. One good example is to market an NFT project on Instagram, as the current trend is that crypto and NFT enthusiasts are using Twitter. So focusing marketing efforts on Twitter would be a better option.

Strategies For Selling Digital Products Successfully

You can’t sell your digital product if no one knows about your product. It might be tempting to create your product already and set it for sale. However, if you don’t have an audience or the marketplace that you’ve chosen does not promote or showcase your product, making sales is nearly impossible.

Create Content Around Your Product

Quality content, whether video, audio, or written content, is essential for selling digital products successfully. Your content should be informative and engaging and provide value to the reader or viewer.

The content could be tutorials, reviews, case studies, knowledge sharing, or any other type of content that provides useful information about the niche that you are in.

The digital product can be an extension of what you are already talking about in your blog posts, videos, or in your podcasts. Remember that people use Google and YouTube to search for information every second, and your content can be the gateway to your digital product.

Statistics show that roughly 40,000-99,000 searches are happening every single second on Google. When you can tap into that search volume with your content and transform traffic to paying customers, you can scale your business very quickly.

So it’s important to ensure that all of your content is optimized for search engines so that potential customers can find it easily online.

Utilizing Social Media Platforms

Using social media platforms such as Facebook, Twitter and Instagram can be a great way to reach a larger audience. These platforms allow you to post updates about new products or promotions to engage with potential customers and build relationships with them over time.

Most, if not all, platforms offer analytic tools, so you can dive into your content and see what resonates with your audience. While social media is said to be an important part of a business, more important is the quality of your product and how it can help your customer.


Creating an online presence and branding is essential for successfully promoting your digital products. Having your own website allows you to showcase your product in detail while also providing additional resources, such as customer support pages or FAQs which can help customers get more confidence to buy from you.

Establishing a strong brand identity will help differentiate you from competitors and give customers something unique that they won’t find elsewhere.

By building your own brand, you can share your values, mission, and vision and make your business more than just a digital product.

Understanding Digital Products

Digital products are digital goods that can be bought and sold online. They include items such as software, e-books, music, videos, images/photographs, graphics, digital art, and other digital content (planners, printables, etc.).

Digital products offer a variety of benefits to sellers compared to physical products; they require no storage space or shipping costs, have low overhead costs, and can be sold to a global audience instantly.

Benefits of Selling Digital Products

  • Low overhead costs
  • No need for expensive inventory storage space
  • No shipping fees
  • You only need an internet connection to start selling digital products
  • High profit, as you only need to create the product once and sell it as long as you want
  • Global customer base instead of local customer base

Types Of Digital Products

There are numerous types of digital products available, including:

  • Audio files (music, SFX, interviews, audiobooks)
  • Video files (online courses, webinars, recorded masterminds, and events)
  • Image files (digital art, stock photos, graphics, logos, printable wall art, printable planners)
  • Text files (eBooks, private blog posts (Substack), digital magazines, subscription to a news website (Motley Fool, Seeking Alpha))

Software applications also fall into the digital product category; these range from simple games designed for entertainment purposes to complex business solutions (logistic handling) used by large corporations worldwide.

Leverage Next-Gen Technology To Sell Digital Products

Technology has revolutionized the way digital products are sold. Automation tools (funnels, auto webinars) and software solutions (apps) make it easier to create personalized experiences for customers, manage sales and ad spending, and track customer data.

AI art can be used to create unique visuals that stand out from the competition, while blockchain technology enables you to make sales when a customer sells your digital product to a new customer.

AI can also speed up your content creation, image editing, and video editing. Combined with automation tools like Tailwind and Pinterest marketing, you can truly leverage technology and make your online business grow faster by the minute.

While automation and AI are brand new ways of creating content and products, it seems like the trend is very much AI for the next few years. What should be kept in mind is to create unique solutions and products for people, even with the aid of AI.


Selling digital products can be a challenging endeavor if you are just starting out with no name, no following, and having done any market research. By understanding the different types of digital products available and leveraging technology such as AI art or automation, you can sell digital products effectively.

Market research and understanding the niche you are in are all very important aspects when you are selling digital products. Appropriate prices and good marketing campaigns can take you far, but don’t forget to build a brand around your product, expertise, and offering to make long-lasting customer relationships.

FAQs For Is It Hard To Sell Digital Products?

Is It Worth It To Sell Digital Products?

Yes, selling digital products can be a great way to generate passive or active income. Digital products are easier and cheaper to produce than physical goods, as you only need a computer and an internet connection to get started.

Digital products have the potential to reach a larger audience due to their global availability and tend to require less maintenance and upkeep compared with physical items.

What Are The Easiest Digital Products To Sell?

The easiest digital products to sell are:

  • Digital art
  • Online courses
  • ebooks
  • Software and apps

Digital art can be sold as prints or downloads on platforms such as Etsy or Redbubble, which means that you honestly only need your digital product, and you are good to go. Online courses can be sold through platforms like Teachable, Skillshare, and Udemy and marketed through social media and email marketing campaigns.

Ebooks can be self-published through Amazon Kindle Direct Publishing, and software and apps can be developed for sale in the Apple App Store or Google Play Store.

Can I Make Money Selling Digital Products?

Yes, you can make money selling digital products. You need to understand the market you are trying to sell your product to, you need to get your products in front of customers, and you need to make sure you have competitive pricing in place.

What Are The Two Disadvantages Of Selling Digital Products?

One disadvantage of selling digital products is the fact that you are ultimately competing against the whole global market. Anyone can buy from anyone and any business, so you must stand out to make sales.

The second disadvantage is that customers may be able to illegally obtain copies of your product without paying for it, which leads to a loss in sales and profits.



Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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