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Best Social Media Platforms For Digital Artists

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As digital art continues to expand and evolve, digital artists need to understand which social media platforms are best suited for their creative work. The best social media platforms for digital artists should offer an easy way to share artwork, connect with potential customers, and get inspired by others in the digital art industry. In this blog post, we will dive deep into the different social media platforms and what they offer to digital artists.

Instagram

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Instagram brings people closer to the people and things they love. Instagram Feed, Stories, Reels, Video, Live, Shops, and messaging are places you can express yourself and push digital art forward through photos, video, and private messaging, and connect with and shop from your favorite businesses.

The benefit of using Instagram is that it allows you to reach a wider audience than other social media platforms.

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Quarterly earnings report 2022 show that Instagram and other platforms have a combined user base of 2.93B users worldwide*

With that in mind, we can conclude that Instagram has roughly 2.93B active users or less. It’s estimated that roughly 100M photos are uploaded to Instagram daily. This value could not be verified, but it can’t be too far, as roughly 2.93B people are using Instagram.

When you consider that 100M photos are posted daily, getting exposure on Instagram might be hard, even though 36% of the world’s population is using the app.

Benefits of Instagram for digital artists:

  • The app is easy to use
  • You can use the app with a desktop and mobile
  • With a desktop, you can upload high-resolution images of your artwork
  • Liking and commenting on artwork is easy and fast
  • You can block comments if you just want to focus on creating awesome digital art

Cons of Instagram for digital artists:

  • Your post is likely to be lost after one second, as roughly 1,000 posts are made every single second

Strategies For Growing Your Audience On Instagram

An obvious but still good strategy for growing an audience on Instagram as a digital artist is engaging with other accounts within the same niche. This includes liking photos, commenting on posts, and even following others who might appreciate the type of artwork being created (and vice versa).

Another option would be participating in challenges like “#Inktober” where participants draw (sketch and ink) something every day during October. These types of challenges often generate lots of attention from those involved in the challenge itself and from other digital artists.

Consider running giveaways or contests to give away freebies such as prints, original pieces, commissioning work, etc.; doing this will attract new followers plus reward existing ones for their loyalty. Contests could be something like DTIYS (draw this in your style) or something similar, something that activates your followers (even if only a few are following you) to tag you and bring you traffic and followers.

Content Ideas For Digital Artists Using Instagram

  • Process videos: Create a time-lapse video showing your digital art process from start to finish. This is a great way to show your followers how you create your art and give them a behind-the-scenes look at your workflow.
  • Mini art tutorials: Share tutorials or step-by-step guides on some specific subject. You can use Instagram’s built-in “Guide” feature to create interactive tutorials that allow your followers to follow along.
  • Work-in-progress: Share your personal art projects, whether they’re finished pieces or work-in-progress. This is a great way to share your creative journey with your followers and get feedback on your work.
  • Inspirational quotes: Create a digital art piece featuring some inspirational quotes and share them on your Instagram feed.
  • Collaborations: Collaborate with other artists and share the result on your Instagram feed. This is a great way to showcase your creativity and reach a new audience.
  • Art challenges: Participate in art challenges and share your submissions on Instagram. These challenges can be done on Instagram, but you can also take inspiration from something trending on TikTok.
  • Fan art: Create digital art featuring your favorite characters (anime, comics, video games), movies, TV shows, etc. This is a great way to connect with your followers and show off your passion for the things you love. Don’t forget to add the appropriate hashtags.
  • Bonus tip! If you know some anime series, tv series, or video game is hitting online soon, you can create fan art for it and release it around the same time the new series or game is launched. Usually, these topics will be searched a lot online, and your fan art might just get a lot of attention because of it.

*Meta’s definition of a daily active user:

“We define a daily active person as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, our “Family” of products) who visited at least one of these Family products through a mobile device application or using a web or mobile browser on a given day.”

YouTube

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About YouTube

YouTube is a video-sharing website where users can upload, share, and view videos. It was created in 2005 and has since become one of the largest and most popular websites on the internet. YouTube allows you to upload and share a wide variety of videos, including music videos, TV show clips, educational videos, short films, and more.

Benefits of YouTube for digital artists:

  • YouTube is a search engine, so your content might not get lost but instead found
  • You can create a better connection with your followers
  • You can build a community on YouTube
  • Video enables excellent content delivery as you can add a lot of information and interesting visuals to it
  • You can create either short or long-form content
  • You can share your artwork through a video format, which AI can’t get and exploit
  • You can block comments if they start to go nasty or take time from your creative process

Cons of YouTube for digital artists:

  • Your content might get lost in the noise if you don’t know how to optimize your videos
    • SEO optimization or optimization for suggested
  • Dislikes and mean/hateful comments (they can be very personal) can demotivate you to keep going

How To Succeed As A Digital Artist On YouTube

  • Define your target audience (environment artists, AI artists, anime artists, 3D digital artists) and create content that resonates with them
  • Make sure your videos are well-produced, with high-quality audio and video
    • It’s worth investing in high-quality gear
  • Spend a lot of time creating the thumbnail, as that is the first thing the viewer will notice
  • Optimize your videos for SEO by using relevant keywords in your title and description
  • Engage with your viewers by responding to comments and promoting your videos on other social media platforms
  • Collaborate with other creators and cross-promote each other’s content
  • Use YouTube’s analytics tools to track your performance and see what’s working and what the average percentage viewed is
  • Keep experimenting and trying new things to see what works best for your channel
  • Click-through rate and percentage viewed are important metrics to follow
  • Track the views of other channels’ videos when picking video topics. The view count gives you an idea of whether some topic is interesting or not.
    • This strategy is optional, as another way is to create content that you like and want to create

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Content Ideas For Digital Artists On YouTube

If you are short on content ideas for your next YouTube video, you can start with the following ideas:

  • How-to tutorials on digital art techniques such as shading, lighting, and composition
  • Speed paintings or time-lapses of creating a digital art piece from start to finish
  • Artist interviews highlighting the work and process of other digital artists
  • Artistic critiques or evaluations of viewer-submitted digital art pieces, giving constructive feedback and advice
  • New artists that you’ve found online and would like to share with your audience
  • Art software and tools reviews and comparisons, helping viewers choose the best tools and software for their digital art needs
  • Teaching some specific features of some art software, giving tips & tricks that you’ve learned over the years
  • Artistic advice and tips for overcoming creative blocks or improving skills
  • Behind-the-scenes looks at creating a digital art piece or series, showing the planning and development process, and maybe even showing your workspace.
  • Do a live stream or a drawing session
  • If you are selling courses or digital art resources like brushes, you can do some sort of income report and talk about the business side of digital art
  • Talk about current trends in the art world (AI art, NFTs, etc.)

TikTok

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TikTok as a platform allows you to create and share short videos set to music (usually, there’s some sort of music in the background). It has gained popularity in recent years, particularly among younger users, for its ease of use and wide variety of content, including lip-syncing, comedy sketches, and dance challenges. TikTok has faced controversy for its Chinese ownership and potential data privacy concerns, leading to debates about its censorship and potential ban in certain countries.

TikTok can be great for digital artists as you can share quick videos showing how you draw or how some artwork came to be. Users have reported that the TikTok community can be mean. Still, luckily there’s an option to block comments completely if you just want to focus on creating awesome-looking digital art.

Benefits of TikTok for digital artists:

  • Large international audience
  • You can create short-form content
  • You might have a better chance of getting noticed compared to Instagram

Cons of TikTok for digital artists:

  • Data privacy and security can be a concern
  • TikTok’s algorithm is still relatively new and might affect how your content is shown and reached

How To Succeed In TikTok As A Digital Artist

  • Make sure your account is set to public, as the wider audience will not see private accounts
  • Use relevant hashtags in captions and descriptions to make your content more discoverable
  • TikTok’s algorithm seems to be based on hashtags, so don’t be afraid to add many of them
  • You can only write a caption of 100 characters, so make those characters count
  • Use the “duet” feature to collaborate with other users
  • Use TikTok’s editing tools, such as filters, stickers, and text overlays, to make your videos more visually appealing
  • Comment, like, and share other users’ content to bring traffic to your profile
  • Consistent posting will likely increase your follower count the most
  • Stay up to date on current trends and challenges to ensure your content is relevant and interesting
  • Follow the platform’s community guidelines and terms of service to avoid getting your account suspended or banned

Twitter

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Twitter allows you to share and interact with short messages called “tweets.” Tweets can be up to 280 characters and include text, images, videos, and links. You can also engage with other users or digital artists’ tweets by “retweeting,” “liking,” or commenting on them. Twitter also allows you to follow other users and view their tweet feeds, as well as search for specific hashtags and trends. Twitter is often used by businesses, celebrities, and public figures to communicate with their followers and share updates about their work and personal lives.

Benefits of Twitter for digital artists:

  • A fast and quick way to share your latest artwork
  • You can easily share your work-in-progress sketches and still keep your profile looking professional
  • Retweets and likes help your content get noticed better than on Instagram or TikTok

Cons of Twitter for digital artists:

  • You can’t block comments, but you can block accounts
  • Twitter is generally very toxic, and people can easily say mean and hateful things
  • Character limit does not enable you to always tell a full story, so you need to create threads

How To Succeed In Twitter As A Digital Artist

  • Use hashtags as much as possible
  • Retweet other people’s content
  • Consistently reply to fellow artists’ posts, and don’t forget to give that like too
  • Tweeting 3-5 times/day isn’t too much, but remember to keep your mental health in check when doing social media posting
  • Create short-form videos, speed paints, videos of you sketching your next artwork, etc.
  • Bonus tip! If you create short-form content for Instagram in the form of reels, you can post that same video to YouTube, TikTok, and Twitter.

Other Noteworthy Platforms

  • Pinterest (not a social media platform, but a visual search engine)
  • Digital art websites (such as Artstation, DeviantArt, Dribbble, Behance, Pixiv, etc.)
  • Tumblr (microblogging and social network site)
  • Twitch (interactive live streaming service)
  • Discord (joining Discord channels that are centered around digital art)

FAQs For Social Media Platforms For Digital Artists

What is the best platform for digital artists?

  • YouTube, when you want to create and share video content
  • DeviantArt or Artstation, when it comes to sharing finished artwork
  • Instagram, when it comes to sharing your artwork on social media
  • Etsy, when you want to sell printable digital art
  • Artstation, Etsy, Creative Market, and Gumroad, when you want to sell brushes and digital art resources
  • Skillshare, Teachable, and Udemy, when you want to sell online courses about digital art

What social media do artists use?

Popular options include Instagram, Twitter, YouTube, and TikTok. Each platform offers different features to reach different audiences and showcase artwork in different ways. For example, Instagram is great for sharing photos and finished artwork, while YouTube allows artists to share videos or do live streams.

What can I use instead of Instagram for artists?

Good options are DeviantArt, Artstation, and Behance, but if you want to keep it social, then Vero, Twitter, or even Tumblr could be a good option. Instagram as a platform is very visual, so Vero might be the closest option to Instagram. If you are into video content, then TikTok is the closest to Instagram.

Where can I promote my digital art?

You can promote your digital art on digital art websites, on social media (read this post), and through your website.

Digital Art Websites

  • Artstation
  • Deviantart
  • Behance
  • Dribbble
  • ConceptArtWorld
  • Coolvibe
  • CG Society
  • Pixiv
  • ZeroChan

Social Media Platforms

  • Instagram
  • Twitter
  • youTube
  • TikTok

Website

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Okuha

Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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