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The Fastest Ways To Sell Digital Products

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In this article, we explore the best options to sell digital products fast and efficiently. The fastest way to sell digital products is to create a product that many people want and need. When your digital products can help people’s lives, sales will come your way. Let’s explore the best options out there!


Key Takeaways

  • The fastest way to sell digital products is to create a product that a lot of people wants and needs.
  • The second fastest way to sell digital products is affiliate marketing, as it requires the least effort from your side.
  • The fastest way to sell your own digital product is through paid ads.
  • Money accelerates the speed of sales and decreases the time spent on selling.
  • Other ways to sell digital products fast are email marketing or through a marketplace.

Create The Best Product In The Market

The fastest way to sell digital products is to create the best product in a selected market.

A digital product can be many things, courses, ebooks, services, software, digital art, graphics, etc. ConvertKit, ChatGPT, and ClickFunnels are all digital product services that gained massive hype behind them and enabled them to become super successful almost overnight.

If your digital product can become something that offers insane value and help people progress in their life, you don’t need to sell your product. It will sell itself faster than you can imagine.

Qualities of the best product:

  • High-quality
  • Functionality and usefulness
  • User-friendly design
  • Competitive pricing
  • Positive customer reviews and ratings
  • Good after-sales service and support
  • Innovative features and technology
  • Sustainability and eco-friendliness
  • Brand reputation and trustworthiness

Affiliate Marketing

The way affiliate marketing works is that you market other businesses’ products. You don’t create a product; you market already-made products and earn a commission when the business sells the product to the lead you brought.

The reason why affiliate marketing is a fast way to sell digital products is that you don’t spend time creating the product or selling the product. You are marketing the product, and the business sells the product on your behalf.

You can also use paid advertising (read the terms of the affiliate program you use) to drive traffic to the product, which will further decrease the time spent making money.

In all sales cases, money accelerates the speed of sales as paid advertising is pushing the product in front of your ideal customers (if highly optimized). If you already have a website with increasing traffic, then all you need to do is market the products to the traffic visiting your website.

What you need to start selling digital products with affiliate marketing:

  • Applied to an affiliate network (Impact, CJ Affiliate, ShareASale)
  • Promote individual products (with an affiliate link) you already use
  • Traffic and an audience
  • Money (if you use paid traffic)

Email Marketing

The general idea is that you collect a list of email addresses from people who are interested in your content, services, or products, and then you send them emails to promote your new digital product(s).

You need a website and an opt-in form on your website to collect email addresses. We recommend ConvertKit to collect email addresses.

The reason why email marketing is a fast way to sell digital products is that you can start selling instantly, requiring that you have an email list to sell to.

Best way to collect email addresses:

  • Quizzes
  • Free email course
  • Mini workshops
  • VIP access to “secret” resources
  • PDF (checklist, case study, insider info, how-to guide, secrets, etc.) -the old way

You also need to ensure your email list is active. Otherwise, your email marketing campaign has little effect, and you make no sales.

What you need to start selling digital products with email marketing:

  • Email service provider (ESP) (ConvertKit, we recommend)
  • A website with an opt-in form or social media accounts with the possibility of adding an email opt-in link
  • Email list
  • Long-running business (building an email list takes time)

Paid Ads

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To get started with paid advertising, you must sign to an advertising platform like Google Ads, YouTube Ads, Facebook ads, etc. With paid advertising, you can either sell your digital product or do affiliate marketing (read the terms of the affiliate program).

Before using paid ads, validate your digital product, that there’s a market for it and that people are able and willing to buy it. It’s easy to spend money and drive traffic to your product, but if no one buys it, you only lose money.

The key metrics to follow and keep in mind when doing paid advertising:

  • Click-through rate (CTR)
  • Cost per click (CPC)
  • Conversion rate
  • Return on ad spend (ROAS)
  • Impressions
  • Cost per acquisition (CPA)
  • Bounce rate
  • Quality Score
  • Click-to-conversion rate
  • Engagement Rate (ER)
  • View-through Rate (VTR)
  • Ad relevance score
  • Audience engagement rate (AER)
  • Ad recall rate

While there are many metrics to follow, and when you get used to them, you will find the metrics that will apply the most to your specific use case. The goal is to get your digital product in front of potential customers while ensuring the sales page is highly converting.

Characteristics of what makes a sales page high converting:

  • A clear headline that grabs attention and communicates the main benefit of the digital product
  • A simple and effective page design
  • A Persuasive call-to-action (CTA)
  • Testimonials or social proof from satisfied customers
  • An easy-to-understand explanation of the digital product
  • A sense of urgency or scarcity to encourage immediate action
  • Clear and easy-to-find pricing information
  • A money-back guarantee
  • A clear and easy-to-find return policy

What you need to start selling digital products with paid advertising:

  • Website (if you want to make sales via your website)
  • Applied to an advertising platform such as Google Ads, Facebook ads, etc.
  • Money for the ads

Marketplace

In the case you don’t have a website, you don’t have money for ads, or an email list, then the fastest way to sell digital products is through a marketplace.

You need to select a marketplace that gets a lot of organic traffic, and one of the biggest marketplaces is Etsy. Other options are Creative Market, Envato Elements, Gumroad, Artstation, and Design Cuts.

etsy-buyers-sellers-statistics
Etsy had over 96M active buyers in 2021

When you sell digital products on marketplaces, you must have a great product, branding, and a unique selling proposition (USP). To succeed in a marketplace is to sell better products than your competitors (not necessarily with lower prices, as that’s a race to the bottom), have better product images (best mockups from Placeit), and have consistent branding.

The downside of any marketplace is that there’s a lot of competition regardless of niche and product category. So your best bet is to focus on one product category (printable wall art, digital planners, AI art, etc.) and create the best possible product selection or branding that gets noticed.

How to succeed with digital products in a competitive marketplace:

  • Brainstorm ideas, do extensive market and competition research
  • Identify key problems and possible solutions in your target market
  • Niche down and identify your ideal customer and avatar
  • Validate your product idea by creating a minimum viable product (MVP)

Recommended book for creating and understanding the minimum viable product concept:

The Lean Startup: How Today's...
  • Amazon Kindle Edition
  • Ries, Eric (Author)
  • English (Publication Language)
  • 334 Pages - 09/13/2011 (Publication...

What you need to start selling digital products on marketplaces

  • Digital product
  • Money (if driving traffic with ads)
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Okuha

Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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