3 Types of Digital Products to Sell Online


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Key Takeaways

  • Knowledge-Type Digital Products: These products provide structured education or valuable information, with options for formal learning or informative content.
  • File-Type Digital Products: These include downloadable files like e-books, templates, digital art, music, and more, offering convenience and immediate access to customers.
  • Software and Tool-Type Digital Products: These digital assets serve specific functions, often with user-friendly interfaces and customization options, spanning productivity, design, development, security, and more.

Knowledge-type Digital Products

Knowledge-type digital products focus on delivering information and education to the customer.

  • Educational Digital Products: These are typically designed explicitly for learning and acquiring new skills or knowledge. They often involve structured lessons, courses, tutorials, assessments, and clear learning objectives. Examples include online courses, instructional videos, and interactive learning platforms. The primary purpose is to provide structured education.
  • Informational Digital Products: While information can be educational, not all informational products are designed explicitly for structured learning. Informational products may include reference materials, guides, reference e-books, or informative content that provides valuable information but may not be presented in a structured educational format. The primary purpose is to convey useful information.

Most educational products provide information, but not all informational products are structured for formal education or skill acquisition. The choice between these labels can depend on the nature of the content and how you want to position it to your audience.

If your content is designed to formally teach specific skills or knowledge, “Educational Digital Products” may be more appropriate. If it’s meant to inform and provide valuable insights without the formality of a structured learning experience, “Informational Digital Products” could be a better fit.

File-type Digital Products

File-type digital products refer to digital products delivered to customers as downloadable files. These files can be various types of digital assets that users can access, use, or interact with on their digital devices.

Here are some popular examples of file-type digital products:

  • E-books and PDFs: Digital documents that can be downloaded and read on e-readers, computers, tablets, or smartphones. They often contain written content, such as books, manuals, reports, guides, or educational materials.
  • Templates: Templates are pre-designed files that users can customize for their specific needs. They include templates for documents (e.g., resume templates), graphics (e.g., Photoshop templates), presentations (e.g., PowerPoint templates), and more.
  • Digital Art: Digital art files encompass various forms of visual art created digitally, including illustrations, paintings, digital drawings, and graphic design assets.
    • Print-on-demand products with digital art:
      • Custom merchandise: Creating and selling custom-designed merchandise like T-shirts, mugs, and posters with print-on-demand services.
      • Art prints: Selling high-quality digital art prints for customers to order and have delivered.
  • Music and Audio: These include music tracks, sound effects, podcasts, and audiobooks.
  • Video Clips: Video files, often in formats like MP4, are types of digital files that can be used in video editing projects, presentations, or stock footage.
  • Photos and Images: Digital image files, such as JPEGs or PNGs, can include photographs, graphics, illustrations, and stock photos.
  • Code and Scripts: Developers and programmers may offer downloadable code snippets, scripts, or software libraries for various programming languages.
  • Fonts: Font files can be used in design projects, for creating product images, or for enhancing website design, for example.
  • 3D Models: These files can be used in 3D modeling, animation, and gaming projects. Formats like STL and OBJ are standard for 3D printing and rendering.
  • Spreadsheets: Digital spreadsheets, often in formats like Excel or Google Sheets, can be used for various purposes, including financial tracking, data analysis, and project management.
  • Plugins and Extensions: For software applications and platforms, plugins or extensions are downloadable files that add specific functionality or features to existing software.
  • Digital Collectibles:
    • NFTs (Non-Fungible Tokens): Unique digital assets, such as art, collectibles, and virtual real estate, as NFTs on blockchain platforms.
    • Virtual Items in Games: In-game skins, items, and collectibles for purchase in online games.

File-type digital products offer convenience and accessibility to customers, as they can be easily downloaded and used immediately after purchase. They are a popular choice for creators and sellers in various industries, including publishing, creator economy, design, entertainment, and software development.

Software and Tool-type Digital Products

Software and tool types of digital products encompass a wide range of digital assets designed to assist users in performing specific tasks, achieving particular goals, or enhancing their productivity.

These products are typically delivered as downloadable software applications or tools that run on various digital devices, such as computers, smartphones, and tablets.

Here are some key characteristics and examples of software and tool types of digital products:

  • Functionality and Purpose: These products are created to serve specific functions or purposes, such as data management, content creation, task automation, analysis, or problem-solving.
  • User Interface: Software and tools often have user-friendly interfaces that allow users to interact with and control the application or tool to achieve their objectives.
  • Customization: Many software and tools can be customized or configured to suit the user’s preferences and requirements, providing a tailored experience.
  • Updates and Support: Creators of these products may offer updates, maintenance, and customer support to ensure their continued functionality and user satisfaction.

Examples of software and tool-type of digital products include:

  • Productivity Software: Applications like Microsoft Office, Google Workspace, and project management tools that help users manage tasks, create documents, and collaborate with others.
  • Design and Creative Software: Graphic design software like Adobe Photoshop, video editing tools like Final Cut Pro and FlexClip, and 3D modeling software like Blender.
  • Development Tools: Software development environments, code editors, and IDEs (Integrated Development Environments) used by programmers and developers to write and debug code.
  • Security and Antivirus Software: Programs designed to protect digital devices from malware, viruses, and security threats, such as Norton Antivirus and McAfee.
  • Content Management Systems (CMS): Software platforms like WordPress and Drupal that enable users to create and manage websites and online content.
  • Data Analysis and Visualization Tools: Applications like Tableau and Microsoft Power BI that allow users to analyze and present data in a visually appealing way.
  • Automation Tools: Software tools that automate repetitive tasks, such as email marketing automation platforms (ConvertKit) or social media scheduling tools (Planoly).
  • Password Managers: Tools that help users securely store and manage their passwords (KeePass).
  • Financial and Accounting Software: Applications for accounting, bookkeeping, tax preparation, and financial management, such as QuickBooks and TurboTax.
  • Communication and Collaboration Tools: Tools like Slack, Zoom, and Trello that facilitate communication, video conferencing, and team collaboration.
  • Utility Software: Tools that optimize computer performance, clean up storage, or manage system settings, such as disk cleanup utilities and system optimization software.
  • Virtualization Software: Programs that enable the creation and management of virtual machines, used in IT environments for testing and development.

These software and tool digital products cater to a wide range of user needs across different industries and professions, making them valuable assets for businesses and individuals seeking to improve their digital capabilities and productivity.

Feature image credits.



Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

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