Best Websites For Selling Digital Products


If you click on a link and make a purchase, I may receive a small commission. As an Amazon affiliate partner, I may earn from qualifying purchases.
Read our disclosure.

Are you looking for the best website to sell your digital products? With more and more people turning to online marketplaces, it can be difficult to decide which one is right for you. From Etsy and Shopify all the way up to Big Cartel and Gumroad, there are many options out there.



Etsy is an online marketplace that allows users to buy and sell handmade products, printable planners, furniture, wall art, and various digital products. It offers many features to help sellers promote their products, including customizable shop pages, product listings, payment processing, shipping options, and more.

Benefits Of Selling On Etsy

Notice that Etsy had around 96M active buyers during 2021

Selling on Etsy has many benefits for both buyers and sellers alike. For starters, it’s free to set up a shop on the platform, so there are no upfront costs involved in getting started. Additionally, the platform provides access to millions of potential customers worldwide (roughly 100M, by Proxy statement released by Etsy) who may be interested in buying your products or services.

Pros of selling on Etsy include access to millions of potential customers worldwide, low upfront costs, easy store management with tools such as order tracking and analytics, access to marketing tools like promotional discounts or coupons, and the ability to reach a global audience easily and quickly through social media platforms such as Facebook and Instagram.

Cons include fees associated with listing items which can add up over time, some sellers have experienced issues with customer service-related matters in the past, and competition is fierce, so you need to stand out from the crowd to succeed on Etsy.

Etsy is, after all, a massive marketplace with around 7.5M active sellers. So be ready for some fierce competition.

Tips For Selling On Etsy

When selling items on Etsy, it’s important to remember that quality matters! Ensure all photos used in listings are clear and professional looking (you can get professional mockups from Envato Placeit or Creative Market, for example).

Envato Placeit – one of the best mockup sites available

Additionally, try offering unique items or services that aren’t available elsewhere – this will give shoppers another reason why they should purchase from you instead of someone else! Even though you are selling digital products, what extra could you give to your customers? Something the neighbor store does not give.

Examples of bonuses to offer with your product:

  • Extra printable wall art
  • Extra pages for printable planners
  • Extra sizes for printable planners
  • Creation video of the artwork with printable wall art
  • Bonus stamp brushes, when selling brushes for Photoshop or Procreate, for example

Lastly, don’t forget about customer service – make sure any questions or concerns are addressed promptly, as this will create trust between yourself and potential buyers. Customer journey is important in online business, and you do want continuous sales from returning customers.

Fees & Pricing Structure

The fees associated with selling items through Etsy depend largely upon what type of item is being sold (i.e., physical goods vs. digital downloads/products). Generally speaking, though, there is a listing fee per item and additional transaction fees via credit card payments processed through PayPal or Stripe (the two most popular payment gateways accepted by the platform).

The exact amount varies depending upon country but typically ranges anywhere from 3-5% per sale made plus applicable taxes if required by law where applicable. Etsy does cover digital product taxation pretty widely but does check the policies regarding your specific country and how Etsy is handling the VAT, GST, and other taxes when it comes to selling digital products.

Etsy is a great platform for selling digital products and offers numerous benefits to sellers. However, it’s important to be aware of the fees and pricing structure before committing to using Etsy as your go-to marketplace.



Shopify is an eCommerce giant that enables users to create their own online store. It provides many features, including customizable store designs, product listings, payment processing options, shipping options, and marketing tools. With its intuitive interface and powerful features, Shopify makes it easy for merchants to manage their business with ease.

Benefits of Shopify versus Etsy:

  • More customizable store: Shopify allows for greater customization of your store and branding compared to Etsy
  • Owned platform: With Shopify, you own your own platform and are not reliant on a third-party marketplace like Etsy
  • Professional appearance: Shopify provides a more professional appearance for your store, which you can modify to anything you like. Etsy does not have this option
  • Better marketing tools: Shopify offers more robust marketing tools, such as email marketing and social media integrations
  • Better payment options: Shopify offers a wider range of payment options
  • Higher transaction fees: Etsy charges higher transaction fees compared to Shopify
  • More control over customer data: With Shopify, you have more control over the customer data you collect

Benefits Of Selling On Shopify

Shopify’s user-friendly design allows even novice users to quickly get started selling products online without any technical knowledge or coding experience. Additionally, the platform has built-in SEO capabilities, which help increase visibility in search engine results pages (SERPs).

Furthermore, its comprehensive analytics dashboard helps merchants track sales performance and customer engagement metrics over time. Finally, the platform integrates with popular third-party services such as Facebook Ads Manager and Google Analytics to easily optimize your campaigns for maximum ROI (return on investment).

Shopify also enables you to create your own brand rather than work under a brand like Etsy. You own your store and can brand your store to your liking. If branding is something you care about when selling digital products, Shopify is probably the best option from this list.

Tips For Selling On Shopify

When setting up your shop on Shopify, there are several tips you should keep in mind to maximize success:

  • Make sure your product descriptions are clear and concise
  • Use high-quality images that accurately represent your products
  • Provide detailed information about shipping costs
  • Ensure customers have multiple payment options available
  • Use customer reviews and testimonials to increase conversion
  • Offer discounts or promotions regularly to encourage repeat purchases from existing customers

Fees And Pricing Structure

Shopify offers three different pricing plans (prices may differ from the ones below) depending on the needs of each merchant

  • Starter ($1/month -very limited features)
  • Basic ($29/month)
  • Shopify ($69/month)
  • Advanced ($289/month)
  • Plus ($2,000/month -for enterprises)

Each plan includes access to all core features, such as unlimited storage space, 24/7 support team assistance, plus additional perks like gift cards & abandoned cart recovery tools (depending on the plan).

In addition, there are transaction fees ranging from 0% – 2% depending on the chosen payment gateway provider used by each merchant’s store.

The main pros associated with using this platform include its user-friendly design & intuitive interface, which makes it easy even for beginners to set up a successful shop quickly and start selling right away, plus its comprehensive analytics dashboard, which helps track sales performance and customer engagement metrics over time.

Overall, Shopify is a great platform for digital product sellers to start their online businesses. With its wide range of features and easy-to-use interface, it’s an ideal solution for entrepreneurs looking to make money from selling digital products.

Big Cartel


Big Cartel is an eCommerce platform designed specifically for independent artists who want to sell digital products online. It offers a range of features to help sellers promote their products, including customizable store designs, product listings with multiple images per item listing page, customization options for the checkout process as well as shipping options.

Benefits Of Selling On Big Cartel

One major benefit of selling on Big Cartel is that it allows users to customize the look and feel of their stores by choosing from various themes and layouts. Additionally, sellers can add custom HTML/CSS code if they wish to further customize their stores.

Big Cartel provides customer support via email or live chat which can be helpful when troubleshooting any issues that may arise during setup or operation.

Pros of selling on Big Cartel include no monthly fee or listing fees (just payment processing fees). Cons include a limited number of products allowed per account based on plan type and limited international reach due to a lack of language translations.

Tips For Selling On Big Cartel

To maximize success while selling on this platform, it is important to create attractive product pages with high-quality photos and detailed descriptions of each item sold. Additionally, sellers should take advantage of promotional tools such as discount codes and gift cards to attract more customers and increase sales over time.

Moreover, setting up an automated shipping system can help you streamline operations by allowing orders to be processed quickly.

Fees & Pricing Structure

The pricing structure at Big Cartel consists of four different plans (prices may differ from the below):

  • Free (5 products)
  • $9.99 (50 products)
  • $19.99 (500 products)

There are also additional costs associated with payment processing fees which vary depending upon which processor you choose (e.g., Stripe vs. PayPal).

Big Cartel is a great platform for selling digital products, offering a variety of benefits and features. With the right strategy in place, you can make the most out of this platform to maximize your profits.



Gumroad is an online platform that enables digital creators of all kinds to easily sell their products and services. It provides a simple, user-friendly interface for sellers to upload their products, set prices, and manage sales. Gumroad also offers marketing tools such as email campaigns and analytics so sellers can track the success of their business.

Gumroad – seller dashboard

It allows users to quickly create product pages, upload files or links for customers to purchase, set prices in multiple currencies, and accept payments from major credit cards or PayPal. Sellers can also customize product descriptions with images and videos and add discount codes or freebies to encourage purchases. While Gumroad does have analytics in place, the analytics do lack a bit of depth.

Benefits Of Selling On Gumroad

One of the biggest benefits of selling on Gumroad is its ease of use; creating a product page takes just minutes compared to other platforms, which could take hours or days, depending on how complex your setup needs are.

Furthermore, since it’s optimized for digital goods (such as music downloads), there’s no need for extra coding knowledge. Finally, with its comprehensive suite of marketing tools, including email campaigns, Gumroad boost, and discounts/coupon functionality, you have all you need at your fingertips when it comes time to promote your products.

Gumroad boost makes Gumroad push your product on the Discover page

The pros of selling on Gumroad include an easy setup process, great customer service, the ability to offer discounts and coupons, a wide range of payment methods accepted, and zero fees for setting up the store.

Cons include limited branding and store customization and the fact that you might need some following in social media to make some sales. While Gumroad Discover is there and the boost also helps, you still need to drive traffic to your store somehow.

Tips For Selling On Gumroad

First off, make sure you use high-quality product images when setting up your product page – this will help attract more potential buyers by giving them a good idea about what they’re buying. Don’t forget to add some of your brand flair to the product images.

Notice the branding Laura has used in her Gumroad store

Secondly, don’t forget about SEO optimization; include relevant keywords throughout your description text so that customers searching for products in the Gumroad Discover will find the products that you are selling.

Consider offering discounts/coupons periodically to incentivize customers into making purchases sooner rather than later.

Fees And Pricing Structure

Gumroad is free to use. There are no monthly fees, and even the fee structure is pretty reasonable compared to the service and features they provide for digital product sellers. Gumroad has a flat fee of 10% per sale.

Gumroad is an ideal platform for digital product creators, entrepreneurs, and online business owners to sell their products. It offers a range of features and benefits that make it easy to set up a store and start selling quickly.


In conclusion, there are many great websites to sell digital products. Etsy, Shopify, Big Cartel, and Gumroad all offer a range of features for selling digital items. However, Gumroad might stand out as the best website for selling digital products due to its zero fees when setting up the store, user-friendly interface, and a wide variety of marketing tools.

Gumroad, however, does not have the market size Etsy has and thus might not give you the income level you are after. Etsy does have a huge market, but also the competition is fierce. So it’s up to you whether you like the ease of use (Gumroad), building a brand (Shopify, WooCommerce), or a massive marketplace with an established customer base (Etsy).

All sites mentioned in this article offer something different, so it really is up to you what kind of online business you want to build and what kind of products you are selling. Gumroad is awesome for all things art-related digital products or eBooks. Etsy might be better for selling printable wall art and TV frame art, and Shopify might be best for building a brand where you sell all sorts of digital products.

FAQs About What Is the Best Website for Selling Digital Products?

Can I Sell Digital Products On My Website?

Yes, you can sell digital products on your website. This could be done through an eCommerce solution like WooCommerce or by integrating payment gateways (Stripe, PayPal) into your site.

Additionally, it is important to consider how you will protect customer data and provide secure transactions for their purchases.

Finally, make sure you have a plan in place to deliver the digital product (Easy Digital Downloads and Gumroad are excellent choices) once purchased. With these considerations taken care of, selling digital products online can be a great way to increase revenue and reach new customers.

How Do I Start Selling Digital Products?

To start selling digital products, you’ll need to create an online store of some sort (Gumroad is an excellent option, as is Etsy). You can also do this by setting up a website or using an eCommerce platform such as Shopify or WooCommerce.

Once your store is set up, you’ll need to add products and payment methods for customers to purchase from you. Additionally, consider marketing your digital products through social media platforms and other channels like email campaigns or paid advertising.

Finally, ensure your checkout process is secure and easy to use so customers feel comfortable making purchases from you. PayPal and Stripe are seen as secure and trusted by customers worldwide.

Where Can I Sell My Digital Downloads For Free?

Gumroad enables you to sell digital downloads for free. Gumroad is probably the best place to sell digital downloads for free, as there are no costs associated when setting up the shop.

Sell free on Gumroad

So while you are not making money with your digital download, you also ain’t losing money which is a big bonus when using Gumroad.



Digital Artist

I’m a digital artist who is passionate about anime and manga art. My true artist journey pretty much started with CTRL+Z. When I experienced that and the limitless color choices and the number of tools I could use with art software, I was sold. Drawing digital anime art is the thing that makes me happy among eating cheeseburgers in between veggie meals.

More Posts

Thank You!

Thank you for visiting the page! If you want to build your next creative product business, I suggest you check out Kittl!